Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook
ANNUITAS
FEBRUARY 7, 2023
Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market. After implementing a transformation program, ANNUITAS’ clients see a 4–10x improvement in lead-to-revenue conversion.
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