Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Although these figures have been compiled by LinkedIn, they come from studies made by other sources, including once again, HubSpot, Forrester and CMI, the latter being the most prolific in terms of studies.

Social Media 53

Social Media Emarketing Forrester Media 53

The ROI Guy

MAY 22, 2009

Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?

Spending 40

Spending Forrester Case Study Case Studies 40

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

WriteSpark

FEBRUARY 18, 2009

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.           February 18, 2009 in Social Media | Permalink.

Social Media 120

Social Media Media Forrester Copywriting 120

Onalytica B2B

AUGUST 23, 2017

Shift from ‘deference’ to ‘reference’ As Marketing Week published back in 2009, there has been an “evolutionary shift from deference to reference; deference being people accepting what they are told and reference being people asking advice from peers.” A Forrester research study shows that “6.2%

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Council for Research Excellence’s Video Consumer Mapping Study found more than five hours of TV watching per day (43% of total media time), vs. 80 minutes of Internet usage (10.7%). for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? According to a 2019 study done by Pew Research, 81% of Americans now own a smartphone. Forrester Research predicts that the robotic process automation (RPA) industry is expected to grow from about $250 million back in 2016, to $2.1 nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

B2B Marketing Savvy

SEPTEMBER 15, 2009

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. of the 2009 ISCRAM Conference. Lenhart, A (2009). A Smattering of Social Media Maturity Proof Points. San Francisco examiner.com. iStrategyLabs. Journal of ASIS&T 60(9): 1–20.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. You need to research, study, and learn.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Marketing Insider Group

DECEMBER 20, 2012

Real-time marketing was just getting started in 2009. Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. There were just some early social media dashboards, CRM and Google alerts.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Vidyard

OCTOBER 27, 2019

Research shows that consumers perceive the same type of personality characteristics in brands as they do in other people. million words, according to Forrester Research’s James McQuivey. Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today. Video Storytelling Tips.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. Further, B2B purchases are often highly researched, making reviews/recommendations/content/search more important. According to the recent Social Technographics® report from Forrrester, 81% of U.S.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. Last Wednesday at Dreamforce, I had the chance to attend the session entitled, Delivering B2B Marketing Excellence in a Socially Connected World.

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

The ROI Guy

MARCH 8, 2010

According to a report released Thursday by Forrester Research, B2B interactive spending is expected to double by 2014, reaching an anticipated $4.8B,from from 2009's $2.3B

Interactive Marketing 40

Interactive Marketing Spending B to B B2B Marketing 40

EMagine B2B Blog

JUNE 11, 2013

According to Forrester Research mobile marketing spending will quadruple in five years, rising from $26 million in 2009 to $106 million in 2014. Now, more than ever, B2B companies take into consideration a mobile version of their website, and weigh it against the creation of responsive designed website.

Paid Search Agency 40

Paid Search Agency Companies B2B Forrester 40

The ROI Guy

APRIL 14, 2010

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. trillion in 2009). trillion in 2009). Two IT analyst firms speak of better times to come for IT solution providers. trillion in 2010, (growing from $3.2

Spending 40

Spending Forrester Gartner Lock-In 40

The ROI Guy

SEPTEMBER 3, 2010

IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Online Marketing Institute

JULY 31, 2009

I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

OCTOBER 27, 2019

Research shows that consumers perceive the same type of personality characteristics in brands as they do in other people. million words, according to Forrester Research’s James McQuivey. Learn From the Pros Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. The Noob Guide To Online Marketing. B2B Sales and Social Media.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

The ROI Guy

JANUARY 5, 2011

3) Differentiate Your Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. April 2009. driven by customer's "enterprise-wide strategic procurement initiatives. to buy only what they need at the lowest possible price.”

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

The ROI Guy

SEPTEMBER 3, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”

Allocation 40

Allocation Budget Programs Forrester Bundling 40

The ROI Guy

SEPTEMBER 21, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system."

Forrester 40

Forrester Paid Search Agency Budget Programs Business 40

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. The biggest struggle for me is getting buy-in from the upper management on making a big expenditure on something like community or forum development. Do you have any strategies for this?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

JANUARY 21, 2010

Research showing that 79% of leads never become opportunities backs up the premise that our marketing efforts aren’t creating the best results across the long term. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

The ROI Guy

JUNE 16, 2009

As we track the pundits opinions on IT spending levels and trends, and come to our own conclusions from our research and engagements, we have been preaching for some time how the current downturn has been steep, but that we believe the downturn won't last long, and the recovery will be strong.

Forrester 40

Forrester Advertising Agencies Opinions Paid Search Agency 40

The ROI Guy

JUNE 3, 2010

spending increase in 2010 compared to 2009, with the largest increases in the government / public sector. Both of these spending forecasts are about half of Forresters estimates, which remain above 8% for the year according to estimates from April's quarterly financial briefing. IDC's latest predictions point to a 3.8%

Budget Programs 40

Budget Programs Gartner Campaigns Forrester 40