Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ANNUITAS

SEPTEMBER 21, 2010

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Should it be on lead generation, or lead management? Lead generation is about filling the top of the funnel. So perhaps a focus solely on lead generation isn’t the answer.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

WebMarketCentral

NOVEMBER 16, 2009

The incredible number of comments this post generated is a testament to the tag's importance in the SEO toolbag. He also quotes a finding from Nate Elliot of Forrester that there are "an average of 4.7 He outlines the tag's purpose, operation, and treatment by search engines as well as answering common questions.

SEO 20

SEO Forrester Best Practices Adwords 20

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. 2) Email, search marketing, and inside sales worked best for awareness and demand generation.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? An unopened email doesn’t generate leads whether is plain text or nicely designed html. Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Vidyard

OCTOBER 27, 2019

million words, according to Forrester Research’s James McQuivey. Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today. Those five videos generated 6 million views in less than a week. Video Storytelling Tips. A video is worth 1.8 That’s a whole lot of room for story.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. Email, search and direct mail generate leads. Last Wednesday at Dreamforce, I had the chance to attend the session entitled, Delivering B2B Marketing Excellence in a Socially Connected World.

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

Marketing Insider Group

DECEMBER 20, 2012

Real-time marketing was just getting started in 2009. Brian Kardon is the CMO for Lattice Engines, responsible for the company’s market positioning, demand generation, thought leadership, and integrated marketing to ensure strong connections with customers and constituents.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

SpotMe Blog

JUNE 13, 2023

SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023. Get your complimentary copy of the Forrester wave report now. Here’s a list of top pharma event management companies for you to choose from.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Smashmouth Marketing

MARCH 6, 2009

damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. damphoux : Brett Wallace, @forrester - the key to a good engagement is starting with a solid introductory appointment #sales20. greenleads : "Sales 2.0 combines customer focused processes with Web 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. " Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

MAY 14, 2010

Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Do you have any strategies for this?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

SEPTEMBER 3, 2010

IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Vidyard

OCTOBER 27, 2019

million words, according to Forrester Research’s James McQuivey. Learn From the Pros Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today. Those five videos generated 6 million views in less than a week. Video Storytelling Tips A video is worth 1.8

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. The more personalized or account specific the marketing messages and programs are, the more likely that generated leads will be from potential (or "qualified") buyers. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. How the most popular social media sites for generating B2B traffic compare.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Ambal's Amusings

JULY 22, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Ambal's Amusings

FEBRUARY 18, 2010

There are also a lot of ways to spend time and resources without generating results. Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Forrester Blog for Interactive Marketing Professionals.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

The ROI Guy

JANUARY 5, 2011

As a result of Frugalnomics and other market drivers: 62% of B2B vendors indicated they needed more leads in order to generate the same amount of sales, 72% indicated an increase in buying cycle time over the past 6 month, The buying cycle timeframe has increased over 10% in the past 12 months. April 2009.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

Online Marketing Institute

DECEMBER 1, 2010

Organizers can share their pre-event processes and event updates which will help generate interest. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. Facebook Page A Facebook Page can provide a destination for attendees to engage with event organizers. Powered by Wordpress.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

WebMarketCentral

OCTOBER 13, 2009

Generate more comments? 10 ways to increase the number of blog comments by How to Make My Blog Marko Saric offers tips for making your blog more interactive and conversational by generating more comments, such as asking questions, thanking your commenters, and commenting on other blogs. How can you attract more traffic to your blog?

Forrester 20

Forrester Landing Pages Business Best Practices 20

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

WebMarketCentral

DECEMBER 9, 2009

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Ambal's Amusings

AUGUST 27, 2010

He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Online Marketing Institute

JUNE 18, 2009

Is your B2B online community generating more revenue for your business? This is a theme Forrester’s Laura Ramos also mentioned in our B2B social media with her. This entry was posted on June 17, 2009 at 12:50 pm and is filed under B2B Online Marketing , B2B Social Media. More leads? Lowering support costs?

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

The ROI Guy

SEPTEMBER 21, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system."

Forrester 40

Forrester Paid Search Agency Budget Programs Business 40

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Lead generating content: (Gated, email required). Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100