Adobe Experience Cloud Blog

JUNE 29, 2017

Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. It became abundantly clear that the photo-sharing capability was by far the most popular feature. Use Your Best Customers as Your Research Lab. The Instagram approach also can work if your company has been around for years.

Startups 134

Startups API Budget Programs Lead Ranking 134

Content Standard

NOVEMBER 2, 2018

But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. While companies increase their posting frequencies to maintain a visible presence in their followers’ feeds, social networks are constantly altering their algorithms.

Social Media 109

Social Media Media Word of Mouth Content 109

Buzz Marketing for Technology

OCTOBER 6, 2010

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Written on the eve of the launch of the movie The Social Network).

Facebook 100

Facebook Social Networks BtoB Digg 100

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. It’s now ranked the third largest social platform in the U.S. . billion downloads and growing.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Be Interesting in Your Social Networks. Don’t push your features and benefits out, but do tell a story that has some emotional context. What about when you got the overly assertive (aggressive?)

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Be Interesting in Your Social Networks. Don’t push your features and benefits out, but do tell a story that has some emotional context. What about when you got the overly assertive (aggressive?)

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

The Effective Marketer

JUNE 21, 2009

Veredict: If you are new to social networks, community building, etc. 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. You can follow any responses to this entry through the RSS 2.0 Thanks for doing the reviews.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. These features let Right On support multi-step campaigns although complex designs would be a challenge. Right On also has a connector with location-based social network Foursquare.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client’s engineering team created Flash demos of their software, which we incorporated into the new site.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

markempa

JANUARY 11, 2011

Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now. They can’t get a grasp on how many leads social media is generating. “A

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now. They can’t get a grasp on how many leads social media is generating. “A

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Industrial Marketing Today

SEPTEMBER 20, 2010

A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

As a follow-up to their 2009 survey, they found the following results with regard to using social networking sites at work: 31% of companies prohibit all access (down from 54% in 2009). 51% of companies permit access for business purposes only (up from 19% in 2009). Give A Nod To Your Clients.

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48

Industrial Marketing Today

JULY 9, 2010

FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 3, 2010

However, they may not be good at articulating those benefits and features. As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. CAD drawings – you probably already have an extensive library of CAD drawings. Why not create a downloadable library on your website?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Now add a slideshow of screen shots for those visitors who prefer a more visual experience.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Valasys

DECEMBER 18, 2019

The pieces of content published on the platform are related to social media, Video marketing & marketing on diverse social networking channels. Founded in the year 2009, the company operations the vision to help marketers navigate across & reap the maximum benefits from the ever-dynamic social media jungle.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success. Social Media Evolution.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Industrial Marketing Today

MAY 31, 2010

It has many built-in optimization features that are very easy to turn on and off or customize. Thesis theme has very robust built-in SEO features. Using a premium WordPress theme that is specifically designed for SEO can help a great deal in your optimization efforts. I highly recommend and use the Thesis Theme. Thanks for the link.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Tags: Sales Marketing Alignment dreamforce 2009 sales and marketing event. Bonus reason: Marketo will be represented in full force.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Kerry explains this concept very well with a realistic example.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Bannerflow

SEPTEMBER 20, 2018

In 2009 Alibaba began a campaign to focus on the fictional holiday and as a result, its sales have skyrocketed year on year. Indeed, the latest Singles’ Day four-hour live show featured big celebrity names such as Nicole Kidman, Pharrell Williams, and Maria Sharapova. The importance of social in advertising is rising globally.

Planning 58

Planning Mobile Advertising Work Management eCommerce 58

Industrial Marketing Today

JULY 20, 2010

We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Sprout Social

OCTOBER 9, 2018

Again, they’ve created a unique image — featuring both players, running right at the viewer. Check out this post featuring all-time faves Dan Marino and Drew Brees. Sprout Social does this, and it’ll help you spot which platforms work best with your audience. They get nostalgic. What makes this post awesome ?

Social Media 81

Social Media Media Television marketing eCommerce 81

Online Marketing Institute

DECEMBER 1, 2010

Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Leave a Reply Click here to cancel reply. Powered by Wordpress. Flash News Theme by. b2bmarketing

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

JULY 9, 2009

The following are the top posts from featured sources based on social signals. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Content Marketing Today , June 26, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Anything Goes Marketing

MARCH 8, 2009

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. A recent improvement has made this feature even more valuable – integrating with LinkedIn. social networks.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Hubspot

APRIL 13, 2015

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. Houzz makes this really easy with their “Get Reviews” feature. Houzz provides a quick YouTube tutorial for this feature, as well. 4) Engage Users Through “Questions” and “Advice” Features.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Generation 28

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Webbiquity

JANUARY 12, 2011

Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Twitter was the most popular social media channel, with 80% of PR agencies having a presence. Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

Adobe Experience Cloud Blog

APRIL 1, 2011

Nearly all webinars have some sort of chat feature which can be used for live Q & A. In 2009, it was the Kindle. Webinars are traditionally a one-to-many communication medium, instead of many-to-many which is characteristic of social networks. Choose prizes that match your audience’s interest. Why calls matter.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Online Marketing Institute

NOVEMBER 28, 2012

Featured Jobs. 2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Additionally, about 25 percent of respondents say they don’t know how their company plans to use social media marketing in the future.

B to B 40

B to B Paid Content Social Media CMS Development 40