markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

The Effective Marketer

JUNE 21, 2009

Veredict: If you are new to social networks, community building, etc. For those that already use social media sites personally and just want to take it to the next level and include their business in the social media space, the presentation is a starting point, but it only tells you some of the basics.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. None of them blog routinely.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

AUGUST 24, 2010

For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. Go to [link] If you don’t have an account, please make one. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Great thoughts, Laura!

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

FEBRUARY 19, 2010

Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. Subscribers then receive a digest of all the content posted to the fan page. This, I'll try. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 10, 2010

. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# link] ethan Hi Jay, Thank you for the review. Im Jay Baer.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

SEPTEMBER 14, 2010

Why Social CRM Needs to Be Less About the Social and More About the Customers Author: Kevin Troy Darling on Convince & Convert [.] Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

NOVEMBER 28, 2012

Featured Jobs. 2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Additionally, about 25 percent of respondents say they don’t know how their company plans to use social media marketing in the future.

B to B 40

B to B Paid Content Social Media CMS Development 40

Ambal's Amusings

OCTOBER 12, 2009

We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. Jonathan Kranz: My role in the Playbook begins with a cool social networking story. Kristina Halvorson's Content Strategy for the Web.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. In fact, on a regular feature on the Today show… they show how the products regularly don't work. Your points are good however.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Sore spot with us PR types.) Sore spot with us PR types.) population. Good stuff.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

AUGUST 19, 2010

Tougher to do in some CPG categories where history and tradition is rooted in feature/benefit selling. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Awesome post!! Im Jay Baer.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JUNE 2, 2010

While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# Diesel cam- take pics in store & post direct to FB [link] maryfletcherjones I would totally use a feature like this! I think it's great!

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 7, 2010

[link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. Saw Zappos featured this wkend on tv. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 28, 2010

I'm betting the featured hot spots reciprocate the recommendation in turn. I'm betting the featured hot spots reciprocate the recommendation in turn. I can only guess who the featured business owners tell people to call when someone tells them they're looking for a taxi, but I bet it's Mike.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 15, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] by @jlysne on #convinceandconvert blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

MARCH 23, 2010

I'd suggest minimizing the sharing features at the bottom of the post to a few core staples, then SMACKING them in the head with a very clear CTA illustrating the reasons why they should come back again. That would be a fun discussion, right? So what can you do to bring them back? Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

You can play with the Social Technographics Ladder data right here: 5. What’s the one thing that defines you – and it’s not features and benefits. You’re a non-profit hoping to take your social media engagement to the next level? link] Weekly Links: August 23, 2009 | UpYourSocial [.] Im Jay Baer.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

AUGUST 10, 2010

Most recently it was Pepsi's Refresh Project, which GOOD featured in a special insert. We see a lot of discussions between social media experts coming from digital advertising, marketing or PR, but we need to hear more from people who have been on the frontline of consumer interactions, ie customer service and sales.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). What Works ( Vendor Government PR Trends Spending Release ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

WebMarketCentral

FEBRUARY 27, 2009

The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Tom helps clients—independently and through B2B technology marketing and PR firm KC Associates —increase visibility, credibility and business success through interactive marketing and PR activities. Louis Park, Minn. from 8 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! Another piece of advice I’d offer you is don’t get too caught up in budget.

Social Media 157

Social Media Media Paid Content Work Management 157

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. " by @jaybaer [link] – Are you missing the *right* social networks?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. Excellent Social Archive Capabilities But given that RowFeeder is intended for the data warrior, my favorite feature is the spreadsheet capture of all mentions. No problem. Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. This is a social address book, and social CRM application at each extreme. Im Jay Baer.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40