SmartBug Media

APRIL 12, 2019

Let’s take a look at some blogs that provide helpful resources for educating yourself about sales enablement best practices to help you deliver the right content to the right prospects at the right time. Sales Hacker is a community of experts in the sales and marketing industry that deliver advice and education for those that want to learn.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. Most businesses recognize that when customers are educating themselves about your offerings, they usually start by browsing your website. For my peer CEOs, this means preparing for a cold winter in 2023. Do you recall that this was during the 2008 Great Recession?

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Convince & Convert

OCTOBER 26, 2015

I’ve been a fan of webinars since the first one I ever presented on in 2009 (and made $6200 without having a product ready—I thought I was rich). It’s the perfect tool to share what has led me to this point and to launch me to the next level. Get more content like this, plus the very BEST marketing education, totally free.

Top of Funnel 157

Top of Funnel Tips Webinar Metrics Digital Marketing Funnels 157

Vidyard

JULY 4, 2019

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Bluetext

FEBRUARY 14, 2024

Chertoff Group / MC2 Security Fund : Michael Chertoff , former homeland security secretary (2009) Point72 Ventures : Daniel Gwak , formermember, In-Q-Tel The National Security and DoD firepower now being put to work across B2G VC and B2G PE firms is immensely valuable for tapping more deeply into the government market.

Enterprise Management 35

Enterprise Management Work Management Marketing Management Startups 35

Scoop.it

JUNE 6, 2019

Relying solely on tools for curation. Yes, there are tools involved for proper content curation. But when you rely solely on tools, you’ll end up eliminating the human factor and alienating your audience. So rethinking your content curation strategy involves rethinking the tools you’re using too. Use the right tools.

Curation 89

Curation Marketing Automation Services Content SMS 89

Digilant

MARCH 3, 2022

Implement advertising measurement tools. Many developers allow advertisers to integrate third-party measurement tools, such as Frameplay and Kochava, that use a new impression-to-conversion attribution model. The gaming space moves quickly, so it’s key to keep yourself educated and updated from a compliance and privacy standpoint.

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

Vidyard

JULY 9, 2019

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Ambal's Amusings

JULY 6, 2010

Organizations consider social media more seriously - If 2009 was the year where social media began to break properly into the corporate world, 2010 will be the year that companies start to fully integrate social media into their marketing efforts. Broaden your horizons - Start to educate yourself on other communications disciplines.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

Martech Advisor

JANUARY 10, 2020

How STEM education could help promote gender equality in martech. The Current State of Women in Martech Indicates the Need for Diversity in STEM Education. Today we turn the spotlight on this critical issue, discussing: Seven trends poised to influence the future of marketing technology. Learn More: Gender Representation in Ad-Tech.

Lead Ranking 97

Lead Ranking Lead Scoring Lead Marketing Qualified Leads 97

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Maybe not so much. What is it for? Who is our target?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon!

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Customer Experience Matrix

MAY 11, 2010

When asked about obstacles, they generally come up with reasons like lack of data or measurement technology (For example, see the 2009 Marketing Performance Advantage study from CMG Partners and Chadwick Martin Bailey.) If ignorance is the problem, then education is the solution.

Advertising Agencies 120

Advertising Agencies Vendors Paid Search Agency Education 120

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. Im a big proponent of educational marketing, because it allows you to reach people early in their buying process. Can you send them other relevant and educational content? Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Unbounce

MAY 15, 2020

Lots of us don’t have the budget or experience to use pricey tools (or we might be using these tools incorrectly, pulling junk data). It’s been a serious challenge for marketers since we first pioneered the landing page space with Unbounce all the way back in 2009. Too time-consuming. Too complex.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. This entry was posted on Saturday, March 7th, 2009 at 9:32 pm and is filed under Marketing Planning , Marketing Strategy , Social Media , Uncategorized.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. We would build out social strategies, explain how it contributed to an integrated digital plan, and educate them on how to invest in and budget for social media in relation to the overall marketing budget. Social Media Evolution.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

markempa

OCTOBER 6, 2006

For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper. As Ive written before, Im a big proponent of educational marketing tools such as white papers because they allow you to reach people early in their buying process. Just remember, they should be EARLY in their buying process !

BtoB 120

BtoB Lead Generation Paper Generation 120

Customer Experience Matrix

JANUARY 7, 2010

2009 was a year of tremendous growth for demand generation systems (a.k.a. Perhaps most important, many potential buyers still don’t understand the value provided by these systems—although vendors are working very hard to educate them. business-to-business marketing automation. What will 2010 bring?

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Valasys

DECEMBER 18, 2019

The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000. Founded in the year 2009, the company operations the vision to help marketers navigate across & reap the maximum benefits from the ever-dynamic social media jungle.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

APRIL 19, 2007

« On B2B Demand Generation tools and Lead Generation Dashboards | Main | On Lead Nurturing: Looking for a "hot" date? An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

AUGUST 10, 2010

In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. So no one should expect a DiY solution to achieve the same kind of results as a paid SEO expert (ethical one!). Start with some baby steps and fine tune as you learn more. It is called All in One SEO Pack (AIOSEO) and you can download it from here for free.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

markempa

AUGUST 16, 2006

Titled E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper , it’s an interesting and educational read about the nature of the phenomenon, its purpose, style and definition. David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Lead 120

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. The first is a diagnostic tool and the second one measures the health of the business. It’s a combination of tools, methods or procedures, and analysis and activities.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

AUGUST 5, 2019

Apple is ranked as one of Glassdoor's Best Places to Work not only in 2019, but every year since 2009. You can also choose to set a news alert using Google or other tools, so that every time big news related to Apple is published, you can see it right away. On top of that, it's a great place to work. Now get, set, apply!

Work Management 72

Work Management Lead Scoring Lead Ranking Paid Search Agency 72

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Content Marketing Institute

DECEMBER 7, 2017

Melissa gives plenty of examples of problematic brands, including the 2009 story of the self-proclaimed “friendly skies” airline, United, refusing to replace a passenger’s guitar damaged by its employees. (As Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture. Is your org a zombie? Click To Tweet.

Branding 94

Branding Brand Identity Business CMO 94

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Industrial Marketing Today

JULY 29, 2010

It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. B2B marketers need to close the gap between their perception and the reality of customer engagement.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60