Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 29, 2010

It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. He is the Founder & President of Tiecas, Inc. – Get the free “Step-by-Step Guide to Website (re)Design” now.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

How do you turn your business blog into a powerful sales tool? Make a plan: Even before you start writing content and posting, you need to have a clear set of goals. I’ve listed six business blogging tips here to get you started. He is the Founder & President of Tiecas, Inc. –

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: Make more efficient use of tools like webinars and online meetings to bring together stakeholders who may be spread out all over the world. The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are).

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 He is the Founder & President of Tiecas, Inc. –

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. His value as an educator and coach and the spotlight he’s shining on the video creation business is lifting all boats, not just his own.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 4, 2010

It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. jaybaer article: [link] [link] Jon Buscall This is great, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Foremost, we need a way to convert with whom we interact in social media into real prospects. I have seen this part kill a.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. They always do. Yahoo, too.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. People who have educated, inspire… [link] [link] kelvin lee The Best Advice Has No Shelf Life [link] [link] Jim Weldon The Best Advice Has No Shelf Life: Who Influenced You?All He offered me an education that people dream of and for that I am truly grateful.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

AUGUST 18, 2010

You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. Maybe better characterized as the defining difference between looking at social media as a strategy or a tactic. I feel that PR companies can be a huge education resource to their clients.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. The only thing that’s really certain, is that eventually the online tools will change. If you have a tools-focused strategy, you don’t really have a strategy.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

JUNE 7, 2010

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. Using social media to acquire customers is like using email to acquire customers.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. The methodology and use of media tools is the same, it is the message itself that differs. Private brand communities vs. Facebook.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. There’s a way to get your Facebook update seen in more news feeds.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 11, 2010

You are one of the hardest working people out there, and every stinkin blog post of yours is educational and inspiring. You are one of the hardest working people out there, and every stinkin blog post of yours is educational and inspiring. It's actually annoying. kathysacks Couldn't be happier for you dude.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media Ad Exchange 126

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. link] [link] Tania Silva Wish I could go to the #Socialpalooza!! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users.

Social Media 161

Social Media Media Stats Statistics 161

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

JULY 8, 2010

March 2009. October 2009. A driving force behind the company’s SUBSCRIBERS RULE! Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” Why is this? Why is this?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

SEPTEMBER 1, 2010

I call this failure thing ducking and weaving in social media. There are just some of us that know more about the tools and the players in the space and that’s about it. Jeremiah Owyang just wrote a post about how to integrate Social Media across the board into a company’s marketing efforts. link] jaybaer Ouch.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

APRIL 8, 2010

Befor… [link] [link] Alyssa G I agree with your perspective on the iPad being the ultimate content consumption tool – and for that reason, I think it will be a great device for education, particularly for college students. It's a perfect tool for that and much less expensive than any alternatives in that space.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

JULY 13, 2010

Instead of dismissing new, potentially valuable tools because of limited bandwidth, set up company-wide “assessment competitions” that allow everyone to get involved: Give prizes to the folks who use emerging tools to identify client opportunities and customer pain points. Educate everyone.

Social Media 140

Social Media Media PR Webinar Metrics 140

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 15, 2010

If we want prospects to read about us and our products, we need to offer true value in a piece that either educates or entertains. The Internet has raised the bar for the quality of content companies produce and the glossy, self-serving, text-heavy brochures just don’t work anymore. Case studies offer the perfect mix of both.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. Less that 5K participants, all college educated, high income, and getting news from 3 media sources a day. Secondly I don't trust the source.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Retweet-style sharing tools? How many more platforms or tools must one try to digest/use regularly? Check ( Facebook Lite ).

Social Media 125

Social Media Media Paid Content Webinar Metrics 125