Customer Experience Matrix

APRIL 12, 2009

I did a Webinar recently ( click here for slides ) about on-demand business intelligence systems, sponsored by Birst. PivotLink is an on-demand business intelligence product. Its most interesting technical feature is an in-memory columnar database. These are exactly the barriers that on-demand systems overcome.

Demand 120

Demand Business Webinar Metrics Aggregators 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. The demonstration was short because the system uses only a few features to deliver them.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. All that’s missing to be full-blown demand generation system is outbound email and lead nurturing campaigns—which the company has announced it will add. Hubspot originally used its lead database largely for analytics.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. But enhanced reporting was the most common improvement of all.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Featured Sources. The following are the top items from featured sources based on social signals. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. 5 Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Salesforce Marketing Cloud

MARCH 9, 2022

Across all industries, we recognize employees and stakeholders are demanding more flexibility in where they work. When I started in 2009, cloud computing wasn’t well known or widely recognized. Additionally, the audit ensures our system meets rigorous federal standards around features like encryption and authentication.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

seo.co

OCTOBER 5, 2021

In their place, Adobe began developing HTML5 libraries for mobile websites and devices because this format is what most users demanded. Probably the most important improvement will be the local caching feature built into HTML5. The Benefits of Using HTML5 Instead of Flash.

SEO 98

SEO Mobile Advertising API Paid Search Agency 98

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Valasys

NOVEMBER 18, 2022

A podcast is defined as a “radio on demand” by Wikipedia. Research shows that in the year 2009, just around the time when podcasts were launched in the market, 9% of US adults listened to podcasts. Features . Can be used be used for most demanding microphones . Has a call recording feature . Pros and Cons .

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

Litmus

APRIL 1, 2021

Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. Let’s take a look at the first email she designed and developed for Experian in 2009: Source: Lily Worth. This set the stage for email marketing as we know it today. 2013 – Google introduces tabs within Gmail.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Customer Experience Matrix

DECEMBER 13, 2012

In other words, SiteCore has been steadily executing on the strategy they described in 2009. More specifically, the decision managers assemble a consolidated customer profile by pulling data on demand from external systems rather than storing it internally. I chalk this up to their heritage as a content management vendor.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Of course, the bells and whistles wouldn’t matter if the core features were poor.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 12, 2009

The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns.

Pricing 120

Pricing Price Impressions Marketing Management 120

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. You can follow any responses to this entry through the RSS 2.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Customer Experience Matrix

OCTOBER 22, 2009

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. The system’s features for lead scoring and routing are more impressive. But these are awkward solutions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. These features let Right On support multi-step campaigns although complex designs would be a challenge. Either way, it’s worth a look to see what you’re missing.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Outbrain

MARCH 9, 2020

Podcasts are great because they can be consumed on-demand. We love The Affiliate Guy Daily because it covers all the best features of a podcast – it’s regular, short, and actionable, focusing each episode on a practical tip to help boost your affiliate marketing bottom line. Podcasts are booming in every genre and niche.

Paid Search Agency 46

Paid Search Agency Advertising Agencies First-Mover Advantage ROAS 46

The Customer

MAY 11, 2021

Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. “Rather than being replaced by AI,” Smith said, “their creativity, insight, intuition and all the other things that make a human being unique will be even more in demand.” Happy skimming! CMO Tenure Study.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. The “science&# of marketing automation / demand generation is well-established and readily available. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Martech Advisor

FEBRUARY 3, 2020

to accommodate the demands of longtime sponsors, Fox and the NFL added a "floating" commercial break in January 2020. The ad features Ellen DeGeneres and her spouse Portia de Rossi. Cheetos is making a Super Bowl appearance for the first time after 2009. The Super Bowl 2020 ad-time slots were sold out in November 2019.

Campaigns 55

Campaigns Amazon Lead Scoring Lead Ranking 55

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Customer Experience Matrix

DECEMBER 2, 2010

Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. As both sets of systems expand their scope, their features will overlap more and marketers will compare them directly.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Biznology

APRIL 29, 2013

To meet the market demand for lower prices, Dow Corning launched in 2002 an entirely new brand, called Xiameter , where customers could buy trailer-loads of certain products at a 10-15% discount through a newly built e-commerce engine. This is where the new technologies come in.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

LeadSloth

OCTOBER 26, 2010

For instance, is it about thought leadership or feature comparisons? Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers. Use Drip Marketing Based on Triggers. About the Author.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

ClearVoice

MARCH 12, 2021

For many, that also meant leaving a more demanding job for one with less stress or one that was more of a passion project. After serving as the 44th president and first lady of the United States from 2009-2017, the Obamas were too young and vibrant to fully retire. They also had a lot more to say outside of the political arena.

Work Management 105

Work Management Merchandising Consulting Creativity 105

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Who wants to spend time reading product pamphlets or a list of features when a video is available?

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Industrial Marketing Today

SEPTEMBER 20, 2010

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. The focus here is definitely on quantity. A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Martech Advisor

NOVEMBER 7, 2019

If in the 1990th as users we had to deal with enormous flashy banners that featured something we don’t need, today ads elegantly convert us into active customers or avid brand fans. The request for ecosystem improvement has led to the creation of Demand Side Platforms (DSP). Why SSPs and DSPs Are Brought In-House.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

markempa

JANUARY 11, 2011

This gives him some not-so-typical long-term perspective in a world that demands instant gratification. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. He’s also been in marketing for more than three decades, well before the internet was even on the scene.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

This gives him some not-so-typical long-term perspective in a world that demands instant gratification. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. He’s also been in marketing for more than three decades, well before the internet was even on the scene.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client’s engineering team created Flash demos of their software, which we incorporated into the new site.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Who wants to spend time reading product pamphlets or a list of features when a video is available?

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65