2009 BtoB Demand Features 
Industrial Marketing Today
MAY 14, 2010
This feature is very useful if you are serving the architectural and builder communities. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits.
markempa
APRIL 3, 2006
« Customer Referrals and Your Sales and Marketing Department | Main | Best Practices in Demand Generation » Reaching Decision Makers Reaching decision makers today seems harder than ever. The article also features comments from my friends Mac McIntosh and Jill Konrath.
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B2B Marketing Zone Posts
JULY 9, 2009
The following are the top posts from featured sources based on social signals. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009.
The ROI Guy
SEPTEMBER 29, 2010
In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009.
The ROI Guy
JANUARY 20, 2011
The tool is featured in direct marketing and social media campaigns, and is available from EMC.com - driving a significant increase in leads, education and deal flow. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.
The ROI Guy
FEBRUARY 4, 2009
Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? Do these features yield cost savings that make the purchase price savings moot? Then calculate the potenital additional benefits of the management features and see if the virtual management TCO advantages make up for the cost savings.
The ROI Guy
JANUARY 10, 2011
Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.
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