The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JULY 21, 2009

Nothing is purely good or bad Social Media In Three Easy Steps Step 1: Learn how to use it Before judging whether something works and the best way to use it, first attend a course, read a book, talk to people that are using it. There are several free online courses and resources on the web you can use to learn more about it.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JANUARY 25, 2009

So it is no surprise that one of the principles for effective marketers has to do with productive meetings. This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning. Will anyone notice if I slip out of the room before the meeting ends?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations. You hired quality people, you should trust your team and you should coach them on how to become better at what they do so that they can one day take over your job and you can rise up the ladder as well!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2009

Go beyond the simple question and expand your answer (but briefly, of course) to get extra points. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. Some of these simple gestures go a long way towards helping you land the job. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Writing on the Web

JULY 4, 2012

Let’s be clear: Social networking now accounts for 22% of all time spent online in the US. Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% Over 25% of U.S.

Social Media 100

Social Media Blogger Business Media 100

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Im of course talking about budget time. Im of course talking about budget time. Okay, not really. Okay, not really.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

ClearVoice

MARCH 8, 2022

She also provides insight on creating online courses and selling those courses with help from webinars. Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’ She is also a huge supporter of, and advocate for, ethical online marketing. Mari Smith , entrepreneur.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

The Effective Marketer

MARCH 12, 2009

That is also, of course, a drawback in some cases because everyone with access to your calendar can now see when you are available and when you are out playing golf, I mean, when you are in an important meeting. here to read the rest: Better Time Management with Smart Calendars « The Effective Marketer Mail this [.]

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

WebMarketCentral

OCTOBER 19, 2009

What can SEO professionals learn from traditional marketers? Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them).

SEO 20

SEO Best Practices Tagging Internet Marketing 20

Smashmouth Marketing

DECEMBER 5, 2008

Mike: It’s easy to talk about the doom and gloom with the economic downturn, but where is their opportunity for 2009? In my post When the Blood Flows , I wrote that marketers should view the downturn as opportunity and try to aggressively gain market share. Marketing must have a compelling offer.

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

DECEMBER 1, 2008

Mike: It’s easy to talk about the doom and gloom with the economic downturn, but where is their opportunity for 2009? In my post When the Blood Flows , I wrote that marketers should view the downturn as opportunity and try to aggressively gain market share. Marketing must have a compelling offer. Craig: Green, of course.

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

The Effective Marketer

FEBRUARY 25, 2009

An Effective Marketer gets things done. He is known for his ability to complete tasks, get campaigns back on track, measure and make course corrections in a timely fashion and still handle responsibilities that are not even in his job description. How does he do it? You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

markempa

AUGUST 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

Industrial Marketing Today

JUNE 15, 2010

Of course, I could have tried using scare tactics by saying, “If you think hiring professionals is expensive, try hiring amateurs” but today’s industrial and B2B marketers are too smart and resourceful to fall for that line. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. If a nurturing program has run its course and the content wasn’t publicly available, create a place for it on your website.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Webbiquity

AUGUST 29, 2011

Solution Toolbox provides their own comparison of their system to Squarespace and LightCMS , but take it with a grain of salt; it’s biased in their favor of course and some of the specifics are out of date (for example, Squarespace now includes a forms-builder). Web Marketing Platforms. Business Catalyst.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Outbrain

MARCH 19, 2019

Display, social, and native advertising are all online marketing channels that fall under the cost-per-click (CPC) advertising umbrella, and they all allow for highly optimized targeting that drives growth while helping you maintain and monitor the best possible ROI. Check it out here. Follow Purna on Twitter @purnavirji. Brad Geddes.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Webbiquity

APRIL 27, 2011

. • “In a WebVisible/Nielson survey, 82% of respondents said that they’ve used the internet to find local businesses; 80% say they’ve researched a product or service online before buying it locally. Yet, only 44% of small businesses even have a website.” (!)

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Online Marketing Institute

AUGUST 14, 2011

Also you’re right of course – social is for more than ‘generating leads.’ Revenue is the most needed one now, hence my addressing it here. link] AdamSinger Hi J – I skimmed this in RSS and came here to comment, missed that point was from data (re: tracking). Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Of course, one of your biggest sources of best practices should be the vendors you work with.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Convince & Convert

AUGUST 16, 2010

And of course, I’d never share your email address (frankly, I don’t even know where to find it without help from my assistant, Jess ) Thanks as always for your tremendous support of me and my work here at Convince & Convert , and elsewhere. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

markempa

MAY 28, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Now, if you’re a baseball fan that sounds incredible huh?

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Very insightful.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Marketers have been trying hard to keep pace with these changes.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Online Marketing Institute

JANUARY 4, 2011

highlighting where something hasn’t worked (the names shall remain anonymous of course) 6. Mount a video camera in your car if you are in an industry that involves getting out and about such as real estate and make a video blog while you are “on the job” (but not driving of course). Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Ambal's Amusings

AUGUST 27, 2010

Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Business 100

Anything Goes Marketing

MARCH 8, 2009

I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. tools , online marketing. Tags: Blogger social media RSS search social bookmarking Twitter viral marketing online communities Web 2.0. That is very cool.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Hubspot

JULY 7, 2010

It’s almost as if they noticed that Blockbuster lost $435 million in the fourth quarter of 2009 and thought: maybe we shouldn’t hurt the people who distribute our product. DVD rental revenue fell 14% from a year ago” and DVD sales were down 13% in 2009. Free Download: 2010 Online Marketing Blueprint.

Content 28

Content Distribution Opt-out Opt-in 28

Online Marketing Institute

JULY 31, 2009

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Just makes it easier to manage all the stuff. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line?

Paper 40

Paper Best Practices RSS Landing Pages 40

Online Marketing Institute

JANUARY 4, 2011

Of course bigger is your Ping list higher is your chance for you content to get exposure. Thanks for sharing… will definitely retweet! :’) [link] WordPress Articles for June 02 2009 | WPStart.org [.] Blogger’s need to pay more attention to their Ping list.

RSS 40

RSS Work Management SEO Buzz 40

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side. Measuring social media is viable, but not obvious. All rights reserved.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

SEPTEMBER 14, 2010

That seems short-sighted and workable only for very small companies with a minimum of online chatter about them. And of course product improvement ideas are important. Of course, *I* have an app for all that. Andy Holeman Piece serves as a great reminder of what we as marketers should be doing. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123