Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Each has its own pain points and needs the right content to address them. WHAT : What do you expect your list to do?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. SEO, SEM and Web Design. 2009 The Year in Social Media by The Group News Blog.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Content Standard

OCTOBER 27, 2015

Nearly 50 percent of companies have an executive who is responsible for content marketing, with this number expected to grow to 60 percent in 2016. It’s no surprise then that companies are focusing their marketing hires around content-centric positions. Companies are filling their marketing departments to reflect this change.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools PPC Marketing Management 40

Content Standard

OCTOBER 27, 2015

Nearly 50 percent of companies have an executive who is responsible for content marketing, with this number expected to grow to 60 percent in 2016. It’s no surprise then that companies are focusing their marketing hires around content-centric positions. Companies are filling their marketing departments to reflect this change.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools Enterprise Management PPC 40

Outbrain

MARCH 19, 2019

Those stats are not just reserved for Search Engine Marketing (SEM). He’s been working in the paid search industry since 2009, he founded his own PPC agency, ZATO, in 2011, and he has a list of PPC Expert titles and awards as long as your arm. Approximately two-thirds of people who click on a PPC ad do so to purchase a product.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Search for where your company’s content may have spread online. You need a good content foundation to improve being “findable.”

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

QuanticMind

NOVEMBER 28, 2018

The data was analyzed in an effort to compare and cross-reference the audio content that consumers were listening to, with what they were buying and where they were eating, shopping and going for entertainment. And despite a radio industry in flux, that statistic has only declined about 2 percent since 2009.

PPC 40

PPC Advertisements Advertising Mobile Advertising 40

Online Marketing Institute

NOVEMBER 8, 2010

Until next time – Axel Related Posts: The Shift from Art to Science in B2B Marketing The best ROMI calculators on the Web Website ROMI – Calculating your Marketing ROI online Tags: marketing ROI , ROMI This entry was posted on Tuesday, December 15th, 2009 at 1:05 pm and is filed under Blog Posts. Canada License.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Hubspot

JANUARY 7, 2014

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. and 23% share content on SlideShare. 12 WPO, Inbound and Content Marketing Stats. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Craftmanship

JANUARY 5, 2012

The most notorious of these early sites included RateMyEmployer.com (currently on life support), F**kedCompany.com (died in 2007) and JobVent.com, which was acquired by Glassdoor.com in 2009.

PR 100

PR Social Media Tools Media 100

Online Marketing Institute

JUNE 30, 2009

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. However, would it be just as successful if instead of a "blog" they just posted the content as an article?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Ambal's Amusings

OCTOBER 15, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

SEPTEMBER 20, 2010

Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-. It’s also a great way to push your thought leadership to a wider audience. Great stuff. I enjoy your blog. Chris @ckochster.-= Chris Koch´s last blog. link] Chris Koch Hi Jay, Nice post. Great stuff.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. Learning SEO and SEM - Where to Start? It's helpful if you just think about which words people would use to search for your content.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009. While not a search engine, Facebook offers contextually targeted PPC text ads similar to Google‘s content network. s content network.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Are All Leads Created Equal?

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Webbiquity

FEBRUARY 18, 2010

Ron Jones steps through the process of structuring content for AdWords campaigns, developing keyword lists and setting up ad groups, along the way identifying helpful resources and tools such Permutator. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. 2 dead simple ways to optimize your Adwords campaign by CDF Networks.

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JANUARY 10, 2010

Dan LeFree explains how properly set up forwarding for multiple domain names to a single website without being penalized by the search engines for duplicate content. Among his conclusions: more content helps. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. SEO Tools 101, Part 1 by Search Engine Watch.

SEO 100

SEO Tips Best Practices PageRank 100

Martech Advisor

MARCH 30, 2020

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. It then delves into content marketing, business blogging, and provides 57 blog post ideas.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. Comments are closed.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Take Advantage of.TV Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence.

Social Media 20

Social Media Optimization Media Web 2.0 20

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Create a content ladder to leverage and syndicate your content.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

OCTOBER 27, 2020

Not too shabby for less than six hours of content. It's broken up into two sections: the fundamentals of an effective content strategy, and building your own Search Insights Report. Examples and exercises are weaved in throughout the videos, which makes the content more engaging and sticky. Serpstat Academy.

Resources 100

Resources SEO Lead Ranking Marketing Analytics Tools 100

WebMarketCentral

DECEMBER 29, 2009

Domain Name Forwarding and Search Engines by Best Domain Names Dan LeFree explains how properly set up forwarding for multiple domain names to a single website without being penalized by the search engines for duplicate content. sites including "kayaks" or "kayaking" will show up on a search for "kayak").

SEO 20

SEO Best Practices PageRank Domain 20

Online Marketing Institute

JUNE 30, 2009

The article Give Them the B2B Content They Want tells you how to give your online visitors just that. Another nuisance is not understanding the content of a website. Written by Adam Blitzer February 17, 2009 at 4:02 pm Posted in Social Media Tagged with reputation monitoring , twitter Is your vendor bleeding your page rank?

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Single Grain

APRIL 25, 2022

TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Outgrow

AUGUST 26, 2022

So at Stack Overflow, I manage five marketing teams – the brand team, the communications team, the demand generation team, the product marketing team, and the content team. Khalid El Khatib: Sure. And it has nothing to do with a company substack, it has nothing to do with the company slack, which we are often confused with.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Webbiquity

JANUARY 17, 2011

54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. last year (2009). by aimClear.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

DECEMBER 9, 2009

Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. Understanding the B2B searcher and their position within the sales cycle (Evaluation, Consideration, Purchase) is essential for creating appropriate optimized content to meet their needs. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Webbiquity

APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. SalesIntelligent is) great for finding email addresses of editors, content managers, etc. 4: The 14 Best Content Planning and Research Tools. #5: for big publications.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167