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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Another important difference between consumer and B2B is that typically the SEM manager has fewer data points on which to optimize and grow the account. What’s the best general approach for starting and growing a B2B SEM program? Tags: Search Engine Marketing Thought Leader Interviews AdWords B2B CPC Search PPC search engine marketing SEM Terry Whalen

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. posted on Monday, June 29, 2009 at 11:25 AM by Rick Short Rick, Great blog topic - enjoyed reading. Wrong.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. SEM gets you on the front page for any keywords you bid on, but only in the paid search results. First, that it’s important to continue investing in marketing through the downturn. Ideally, do both.

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

  I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. As companies reduce their budgets for 2009, this may limit on what marketers can do with their programs. SEM/SEO, public relations, social media and other perceived “inexpensive” tactics will be used more by marketers.  . Budget Woes. Customers Rule. Conclusions.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.". ok, the Tony Soprano thing was just a late addition after I read some hilarious quotes from the show on IMDB last night, and realized they had some.ahem.

Best of 2008: SEM Landing Pages


Here are a few of the best posts about SEM landing page design from last year. Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. clutter) from good (a clear call to action among other attributes).


4 SEO Link-Building Changes You Need to Know

Vertical Response

Guest blogging is dead When I first started doing SEO writing in 2009, I often got paid to write guest posts for blogs in exchange for – you guessed it – a link to the site that paid me. SEO/SEM link building search engine optimization SEO Don’t worry; we’ve got you covered. You also want to make sure your links are highly relevant to your industry.

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3 More Tips for Optimizing SEM Campaigns


The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. Keep your content network clean. Go to Reports.Create a New Report and run a Placement Performance report.

3 Tips for Optimizing SEM Campaigns


For those experienced in SEM, these tips may still serve as helpful reminders. 1. For example, suppose top marketing books was a high-performing phrase for your SEM campaign. Use SEM terms for SEO. Just as this information helps you optimize your SEM spending, it also indicates what terms you should focus on in your natural search efforts. Bid on your own company name.

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley,; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello,

Best of 2009 (So Far): Search Engine Marketing


What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year.

Best of 2009 (So Far): SEO Guidance, Part 4


Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year.


Inbound & Outbound Marketing Mix - Poll Results

Smashmouth Marketing

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The complete results were published today on the DemandGen Reports site. The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing.


Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results. Please spread the word.

Interview with The Funnelholic

Digital Body Language

Here is what I believe every marketing department should have in place in 2009: 1. SEO/SEM geek – Everyone has one now, and I don’t blame them. 2. I had a great chat the other day with Craig Rosenberg, better known as "The Funnelholic", based on his popular blog The Funnelholic (and of course to all of us on Twitter as @funnelholic ). Where do you see this evolving to?


How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Kudos!

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM

SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean


Case in point: among my SEM clients are two b2b software companies. Google's content network can be a valuable addition to any AdWords search marketing program. It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. Click Export Report.csv for Excel.


How to Choose the Right Offer for your PPC Landing Page

The Point

Tags: B2B Marketing Demand Generation Landing Pages Offer Strategy SEM search marketing b2b demand generation b2b lead generation paid search PPC

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2


by Search Engine Land Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google's calculation of quality score. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

Marketo’s Ebook: A Lesson In Content Marketing

The Point

Tags: B2B Marketing Content Syndication Content marketing Demand Generation Inbound marketing Lead Nurturing SEM White Paper Syndication White Papers lead generation b2b demand generation b2b lead generation marketo

Best Search Engine Marketing Tips of 2009, Part 2


Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Sami Carroll shows why branded terms are important in both SEO and SEM efforts, along with tactics for maximizing results with a limited budget. guide to options and techniques for limiting delivery of search marketing ads to a targeted geographic area for local SEM. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search? Digg this!

5 Reasons to Include Branded Terms in Your Paid Search Campaign

The Point

Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing

Why Free Trial Offers Aren’t Always the Best Choice

The Point

Tags: B2B Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation Offer Strategy SEM b2b demand generation b2b lead generation marketing offers search engine marketing

Best Search Engine Marketing Tips of 2009, Part 1


What’s the real optimal cost per lead for your SEM program? Tags: Search Engine Marketing Aaron Wall AdGooroo day-parting DogPile eConsultancy geotargeting landing page design Laurie Sullivan metasearch engine optimal cost per lead Patricio Robles PPC People Search Engine Land Search Engine People SEM tips SEO Book How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren’t overlooking any important opportunities for optimization? Finding The Optimal Cost-Per-Lead by Search Engine Land. Share this on Digg this!

Best AdWords Tips and Tactics of 2009, Part 2


Tags: Search Engine Marketing AdWords Qualified Professional AdWords Quality Score Austin Rachlin Bred Geddes Craig Danuloff Emel Mutlu Emily Williams Google AdWords Inside AdWords Permutator PPC Hero Ron Jones Search Engine Land Search Engine Watch SEM Trevor Claiborne

25 Must-Read B2B Marketing Blog Posts

Modern B2B Marketing

The SEM Toolbox: 79 Tools and Tips Every Search Marketer Must Have - In order for search efforts to be effective, you need the right tools for the job. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques. Ideas revolve around perfecting the use of hash tags, pictures and surveys to maximize results.

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

Inbound: SEO, SEM, Blogs. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Tags: lead gen demand marketing SEO appointments b2b SEM This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. Will David follow Goliath?

SEO Optimization - 3 Steps to Success


Tags: Search Engine Optimization Google Google Keyword Tool LeadSloth Link building SEM SEO Browser SEO Optimization

Best of 2009: SEO Tips, Part 1


This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) with humor—at least to those of us who live and breathe b2b marketing, and are amused by how perplexing it can be to b2c marketing agencies. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? SEO Tools 101, Part 1 by Search Engine Watch.


Why you really shouldn’t cut your SEM budget in a downturn

EMagine B2B Blog

We’ve blogged before about how smart companies maintain or even increase their marketing spend during recessions;  it’s the easiest and cheapest time to grow market share. But let’s say you’ve made that case and lost, so budget cuts are looming;  where should you make them, and what should you strive to hang on to, or maybe [.].


ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

B2B Lead Generation Benchmark Study 2009. Without the qualitative element, a campaign such as paid search (SEM) may appear to be performing well, when in fact a high proportion of the leads may fall completely outside the company’s target profile. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. via Beth Harte). Books.

B2B 2 Social Media Tool or PR Nightmare?

Marketing Craftmanship

The most notorious of these early sites included (currently on life support),  F** (died in 2007) and, which was acquired by in 2009. Learning to Live With Employee Opinion. For many of the 65,000 companies it currently covers, can be a PR nightmare waiting to happen. There’s no need to be victimized.

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Lead Generation Takes Precedence in the Downturn

Acquiring Minds

This was one of the main conclusions drawn from the recent BtoB webinar: Outlook 2009: Marketing Priorities and Plans. Tech & Marketing Spend - IDC forecasts that IT Global Revenue Growth will increase marginally by 0.5% in 2009 and Global Marketing Investment Growth will drop by 10%. Sales investment in Lead Qualification and Demand Generation will increase by 20%+ in 2009. Sybase's media mix will favor online media such as SEM, social media and virtual events. virtual events, SEM, social media) and from outside sales to inside sales and telemarketing.