Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. via Beth Harte).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Onalytica B2B

MARCH 15, 2018

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Convince & Convert

MARCH 2, 2015

Instead, Erik takes it back to basics and gives the same advice we’ve all been hearing since 2009: You’ve got to really listen, interact, and engage. Once you answer those questions, you are truly ready to create content. At this point, you can benefit from curating content from your employees and customers.

Content Marketing 128

Content Marketing Content CAN-SPAM Marketing & Strategy 128

Biznology

MARCH 27, 2019

Here’s why – I was inspired by a podcast interview that made me stop in my tracks. On the Social Media Marketing Podcast, Mike Seltzner recently interviewed Mark Schaefer about his new book. I started working in social media back in 2009. People are overwhelmed by content and block marketing messages at every turn.

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Martech

FEBRUARY 24, 2022

From the CMO to the marketing manager to the content creator, the first step is to know the difference between AR, VR, XR (extended reality), and the communications capabilities provided by each flavor of this new immersive media. Since my first foray with Second Life’s 3D virtual world – YES, I was an SL power user in 2009! –

Planning 133

Planning Advertising Agencies Paid Search Agency Mobile Advertising 133

Convince & Convert

MARCH 30, 2015

There is a ton of content out there on best practices and “here’s how to win.” ” (highlight to tweet) Play By Your Own Rules Scott has rules for his content, sure. For example, “The first rule of content: Don’t lie.” That way, people can choose how they consume the content.

Rules 142

Rules Content Paid Search Agency Viral Marketing 142

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. More audio/podcasts. More live streaming on social. Alexa skills.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

markempa

APRIL 19, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Research shows that Podcasts do impact B2B purchase decisions. This year hes going to do over 120 podcasts!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

markempa

MARCH 30, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Why a new show? Why a new show?

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

JUNE 29, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This indicates the importance of relevant educational events and online content for lead generation.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

nDash

NOVEMBER 13, 2018

For content marketers, that meant straying from written content in favor of video, audio, and the revolving door of social media trends. But that doesn’t mean more traditional forms of content are dead. Written content isn’t going anywhere. Don’t be a Content Marketing Goldfish.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

markempa

APRIL 6, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule.

Lead Generation 120

Lead Generation Generation Leads Lead 120

B2B Marketing Traction

OCTOBER 12, 2011

Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Quality, online content (even if it was written years ago) is the key to getting found online today. How do you produce all this content?

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

markempa

JUNE 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But fortunately the rules have changed.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Valasys

NOVEMBER 18, 2022

Zoom Podtrak is one of those apps which has gained a lot of popularity with podcast creators. Podcasts help people to consume content on the go. . In today’s date, almost every content type is being converted into an audible version. How are Podcasts helping the Marketing Industry? Podcasts are Appealing .

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

markempa

JULY 13, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! An excellent way to reach people early is by developing thought-leading content. Simply put, engage early and often.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. He’s a contributor at CNBC, Inc. Andrew Lolk.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Exo B2B

FEBRUARY 27, 2020

Long ago, there was a time when, in the ExoB2B blog, we would put together a compilation of the best posts of the year , every year, as a way to reuse our best content. Our archives have a lot of useful and popular content. This method was equivalent to seeing only old content on blogs in the long run.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

LeadsRX

JANUARY 12, 2022

Founded in 2015 in Portland, Oregon, LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels, allowing them to better optimize their conversion paths, ad spend and ROI.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Vidyard

JANUARY 15, 2020

Paying attention to the content, set up, and recording process can take your interviews from boring to dynamic. Contents 1. Podcasts 3.4 As engaging content, interview videos work great in email. Insert clips or full interviews into podcast episodes to support an episodic theme. What is an Interview Video?

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

The Effective Marketer

AUGUST 23, 2010

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Here’s the link to the podcast SPOS#214 , it’s worth listening to. Schaefer , another excellent blogger and marketer.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Convince & Convert

APRIL 13, 2015

It’s a clear read that everyone who listens to the Social Pros Podcast will benefit from. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. Writing blog posts, doing podcast interviews, and everything else surrounding her thought leadership interest was extracurricular.

B2B Thought Leadership 142

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 142

markempa

NOVEMBER 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Nuts and bolts of contact frequency and content. Nuts and bolts of contact frequency and content. How to decide which leads to nurture.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Convince & Convert

APRIL 15, 2015

They shut it down in 2009. One for my good friend Mark Schaefer , whose new book, “ The Content Code ,” is now available on Amazon. ” About Jay Today This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. You need to get this book.

Google 147

Google Paid Search Agency Television marketing Ads 147

Convince & Convert

MAY 4, 2015

He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. We give more credence to the written word than any other form of content (blogs, podcasts, etc.). Joel Comm is an author, speaker, entrepreneur, and consultant. “Weird Al” Yankovic.

Twitter 146

Twitter Facebook SMS Skype 146

ClickZ

APRIL 21, 2021

I have been consistent and tenacious with my content and online presence, and people remembered that. Every time I created a piece of content over the years, I was making a deposit into an insurance policy for my career. Content is the fuel for your personal brand. I started blogging in 2009. Zig when others are zagging.

Personalization 122

Personalization Brand Identity Branding Consulting 122

markempa

AUGUST 17, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. So we started creating our own original content across multiple platforms to serve as a sort of press outlet. Our original content about the disability experience reached over 140,000 people last year.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Vidyard

FEBRUARY 10, 2021

Paying attention to the content, set up, and recording process can take your interviews from boring to dynamic. Contents 1. Podcasts 3.4 Email As engaging content, interview videos work great in email. Sign Up Free Podcasts Insert clips or full interviews into podcast episodes to support an episodic theme.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Brightedge

MARCH 31, 2022

Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. Another variation of this myth runs along the lines of “just focus on creating great content” or “SEO doesn’t matter anymore.”. Short Content Doesn’t Rank.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Adobe Experience Cloud Blog

MARCH 9, 2020

For example, in SEO, you weigh the benefits of performing technical SEO audits and executing on the recommendations found in those audits or perform a content audit and execute a strategy. . When breaking down “trade” in the marketing world, a couple of different marketing tactics come to mind: content syndication and guest posting.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Remember that in 2009, blogs were not necessarily credible. We offered original content from the very beginning. We obviously saw the blogs multiply and cover a multitude of subjects.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. Yours in Content, . It’s fantastic to be back here at Content Marketing World. Well, would you know that the exact same things hold true for your content marketing plan ? Hello Cleveland.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Sprout Social

FEBRUARY 27, 2020

By taking a tried-and-true tactic from the B2C playbook, Adobe has built a social content juggernaut that’s a daily inspiration to its richly diverse audiences. Many B2C brands rely on user-generated content, or UGC, to supply them with a real-life look at how consumers are interacting with the brand and its products. Podcasts ???Online

User-Generated Content 78

User-Generated Content Software Tactics B2B Marketing 78

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60