2009, Content and Copyright - B2B Marketing Zone

Nine Social Media Marketing Stats You Can Use

Webbiquity

FEBRUARY 13, 2018

The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. of marketing budgets in 2009 to 11.7% Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->.

Social Media

Social Media Stats Social Marketing Paid Search Agency

Google Releases Algorithm Update to Punish Copyright Violators

Hubspot

AUGUST 14, 2012

But it's all toward the same end Google has been trying to achieve with its Panda and Penguin updates: Reward the websites that create the best content. And you know what's not good content? Copied content. Well, presumably the content actually is pretty good if you wanted to copy it. Should I Be Worried?

Copyright

Copyright Google SERP Validation

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization

Optimization Web 2.0 Planning Buying Cycle

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Conference Focuses on Making the Most of Customer References

WriteSpark

NOVEMBER 11, 2008

Content Marketing. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event: The 2009 Customer Reference Forum. This conference is scheduled for February 17-19, 2009 near San Francisco.

Conference

Conference Copywriting Copyright Case Study

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Content creation doesn’t have to be hard. For example, “content creation.”

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation

Curation RSS Web 2.0 Content Marketing

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. But trust me its worth it.

Lead Nurturing

Lead Nurturing Lead Generation Tactics Lead Scoring

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning

Planning B2B Marketing Emarketing B2B

B2B Tech Buyers Like Social Media

WriteSpark

FEBRUARY 18, 2009

Content Marketing. The key findings: Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process. February 18, 2009 in Social Media | Permalink. Case Studies. Sales Materials.

Social Media

Social Media Media Forrester Copywriting

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. All that stuff?

Social Media

Social Media Paid Content Media Advertising Agencies

inbound marketing training for free

The Effective Marketer

JUNE 21, 2009

Review of the first 5 classes: Class: How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs This was a basic introduction to blogging, so for those already familiar with what blogging is, there wasn’t much new content. Free content will get you farther. Do you have the people?

Inbound Marketing

Inbound Marketing Training Planning Work Management

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Leave a Comment Previous post: Focus on Content in B2B Marketing Next post: 7 “Rs&# for B2B Marketing Content Planning FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This white paper aims to change that perception of them. Get the free “Step-by-Step Guide to Website (re)Design” now.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Get the free “Step-by-Step Guide to Website (re)Design” now. All Rights Reserved.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Talent Management - Taking the Talent Pulse: What Drives High Potentials?

Buzz Marketing for Technology

JUNE 27, 2008

Conferences Talent Management Magazines Strategies 2009: Innovation to Impact. February 23rd — 25th, 2009 The Ritz-Carlton, Laguna Niguel, Dana Point, California. All talentmgt.com and Talent Management magazine content © Copyright 2008 MediaTec Publishing Inc. Current Issue. Industry News. Newsletters.

Fulfillment

Fulfillment Copyright Knowledge Base Differentiation

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR

PR Rules Lead Generation B2B Thought Leadership

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast

Webcast Lead Generation Sales Qualified Leads Work Management

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

I keep these checked to avoid any duplicate content issues. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. I didn’t have the time to go through the content but it seems like this is a hot topic right now. The first study done by AWeber (aff.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Achinta offers his industrial clients marketing for engineers by an engineer. Resources

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. This 28-page white paper is chock full of useful information for aligning your marketing content with the industrial buy cycle. There are plenty of charts and graphs too.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

B2B Lead Generation Blog: Off topic: Response to meme - 8 Random Things About Me

markempa

AUGUST 22, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation B2B Thought Leadership Generation Thought Leadership

B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

markempa

NOVEMBER 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For lead generation, the concept of thought leading content should go beyond the website. Relevant content is key.

Sales Cycle

Sales Cycle Lead Generation B2B Sales Leads

B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

markempa

AUGUST 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation Generation B2B Thought Leadership Leads

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

B2B Lead Generation Blog: Now Announcing the "Start With A Lead" Podcast Show

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation Leads Lead Marketing Qualified Leads

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. This white paper aims to change that perception of them.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

B2B Lead Generation Blog: Article: Why Most B2B Websites Fail To Convert Sales Leads

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales

B2B Sales Lead Generation Sales Leads B2B Thought Leadership

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing?

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

markempa

APRIL 19, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts.

Lead Generation

Lead Generation Generation B2B Thought Leadership Leads

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Each has its own pain points and needs the right content to address them. WHAT : What do you expect your list to do?

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Nine Social Media Marketing Stats You Can Use

Google Releases Algorithm Update to Punish Copyright Violators

Webinars

Trending Sources

The Twofold Benefit of Optimizing Marketing Content

Webinars

Focus on Content in B2B Marketing

Creating Relevant B2B Marketing Content: Walk the Talk

Top 10 Clichés to Avoid in B2B Marketing Content

Conference Focuses on Making the Most of Customer References

Content Creation Made Easy

Is Content Curation an Easy Way for Content Marketers to Do More.

How Relevant Marketing Content Helps B2B Branding

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

Using Content to Move Prospects Forward in the Sales Cycle

7 “Rs” for B2B Marketing Content Planning

B2B Tech Buyers Like Social Media

Content Auditing and Mapping it to the Industrial Buy Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Variety of Content is the Key in the Early Stages of the.

7 Strategies for Using Content to Market Industrial Products

How Lack of Marketing Content Can Derail Your Website Redesign Project

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

inbound marketing training for free

A Blogging Style to Call Your Own

The Distribution Trap – How Innovations Become Commodities

Social Media and B2B Marketing Do Pair Well

101 Tips from 50 Small Business Bloggers

Generating More “Educated Leads” on a Small Budget

Talent Management - Taking the Talent Pulse: What Drives High Potentials?

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

Optimizing Your WordPress Business Blog

Social Media with Email Marketing – is it the Super Combo?

Business Value of Social Networking

The Role of B2B Marketing is Shifting from Lead Generation to.

Deconstructing the Four Stages of the Industrial Buy Cycle

B2B Lead Generation Blog: Off topic: Response to meme - 8 Random Things About Me

B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

Successful Industrial Websites Require Part DiY and Part.

B2B Lead Generation Blog: Now Announcing the "Start With A Lead" Podcast Show

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

B2B Lead Generation Blog: Article: Why Most B2B Websites Fail To Convert Sales Leads

Are You Creating Irresistible Offers with Your Email Marketing?

B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

High-Performance Email Marketing for Attracting and Engaging.

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