Content Standard

MAY 10, 2017

Or a great marketing and content strategy? Your content strategy may just need a fresh dose of inspiration. I’m struck by how marketers tend to approach their content marketing somewhat apologetically, as though at some point, their followers will feel betrayed when a favorite brand sneaks in that one stealthy product mention.

Ad Building 61

Ad Building Branding Brand Identity Merchandising 61

Writing on the Web

JANUARY 26, 2011

I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. As of 2009 Mexico’s homicide rate varies from 10~14 per 100,000 inhabitants; the world average is 10.9 Post on Google Buzz. Violence touches the lives of many everywhere.

Digg 100

Digg Wikipedia Buzz Blogger 100

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

B2B Marketing Zone Posts

JULY 9, 2009

7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Inbound lead nurturing presentation - B2B Lead Generation Blog , June 22, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

The Effective Marketer

JUNE 21, 2009

Review of the first 5 classes: Class: How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs This was a basic introduction to blogging, so for those already familiar with what blogging is, there wasn’t much new content. Free content will get you farther. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

markempa

APRIL 19, 2007

An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. If you provide your prospects with high quality thought leading content as part of your lead nurturing process , then you will find that your prospects are calling you first when they are ready to buy.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

August 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. Need Content? 20 Formats to Consider - Savvy B2B Marketing , August 26, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

Webbiquity

JULY 6, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. Best Social Media Stats and Market Research of 2009. Post on Google Buzz. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. What is Webbiquity? Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. Please share! would be more helpful.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Content Standard

DECEMBER 23, 2014

Seventy percent of marketers say video converts better than any other medium, as the Content Standard previously reported. iPhone and smartphone buzz in September boosted branded video views in Q3, Visible Measures says. A strong content marketing strategy can help brands create moving stories that connect with viewers.

Video Marketing 40

Video Marketing Branding Brand Identity Buzz 40

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

As a follow-up to their 2009 survey, they found the following results with regard to using social networking sites at work: 31% of companies prohibit all access (down from 54% in 2009). 51% of companies permit access for business purposes only (up from 19% in 2009). This can spill over to tradeshows and conventions, also.

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48

Industrial Marketing Today

APRIL 28, 2010

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. There are examples and additional resources too. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi is a leading author, speaker and strategist for content marketing. Jonathan Kranz.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

B2B Marketing Zone Posts

AUGUST 3, 2009

Clarity - B2B Marketing Savvy , July 28, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Buzz Marketing for Technology , July 23, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. ScoopD - B2B Marketing Savvy , July 23, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Outgrow

SEPTEMBER 25, 2022

And to do this, they combined guerilla marketing with trending interactive content marketing to create a personality quiz. In 2009, UNICEF installed a “Dirty Water Vending Machine” in New York’s Union Square. Try out Outgrow ’s no-code interactive content builder and see for yourself how simple the process is! Conclusion.

Guerilla Marketing 52

Guerilla Marketing Examples Planning Outgrow 52

markempa

NOVEMBER 10, 2005

» Winning the Complex Sales Cycle with Thought leading Content David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. For lead generation, the concept of thought leading content should go beyond the website. Relevant content is key. Relevant content is key.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

MARCH 30, 2007

The show will have content specifically for marketers and those who care about B2B lead generation, sales leads, and marketing strategies focused on the complex sale. The show will have content specifically for marketers and those who care about B2B lead generation, sales leads, and marketing strategies focused on the complex sale.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

AUGUST 30, 2007

Start By Defining A Lead Roy Young , President with Ann Handley, Chief Content Officer, MarketingProfs All Sound And Fury, Signifying Nothing: Executing Your Lead Generation Plan Mike Schultz , Publisher, RainToday.com and Principal, Wellesley Hills Group B2B Sales Lead Success Checklist M.H.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

DECEMBER 6, 2006

So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list. Ive often talked about how marketers can reuse content for lead nurturing. So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 29, 2007

This indicates the importance of relevant educational events and online content for lead generation. This indicates the importance of relevant educational events and online content for lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

B2B Marketing Zone Posts

SEPTEMBER 15, 2009

September 4, 2009 to September 11, 2009. Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. bizsolutionsplus , September 8, 2009. Best of B2B Marketing.

Lead Nurturing 40

Lead Nurturing Social Media Social Marketing B2B Marketing 40

Vidyard

JUNE 5, 2014

Video seeding is a targeted form of video distribution in which you appeal directly to specific websites or blogs that have target audiences geared toward your services or products in order to have them spread the reach of your content marketing (including video). Let’s look at the Ford Fiesta marketing campaign from 2009 as an example.

Video Marketing 51

Video Marketing Branding Brand Identity Blogger 51

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. We’ve found that when you send educational content of any kind, it’s important to followup with a human touch; namely, followup phone calls. Can you send them other relevant and educational content?

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

JULY 28, 2006

Their results show that thought-leading content thats educational in nature performed best as a call to action. MarketingSherpa: Best & Worst Lead Generation Offers for 2006 If youre interested, I also highlight how thought leading content influences the lead generation process here and here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

LeadSquared

OCTOBER 17, 2015

The clubs and parties would buzz with American Hip Hop and EDM. After struggling to find work for 8 months, he released a controversial track in 2009 on YouTube, which became extremely popular among the youngsters. So, he stuck to what works. People would listen to what they like.”. He found his niche. Used social media ingeniously.

Youtube 52

Youtube Paid Search Agency Small Business Marketing Buzz 52

markempa

JULY 10, 2006

The content flows logically, escalating from fundamentals to tactics and development." The content flows logically, escalating from fundamentals to tactics and development." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Read the entire summary and review.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

SEPTEMBER 22, 2010

And, you need to start unifying your content strategy across all channels. When I personally want to engage with a company/professional, I typically follow on Twitter, sometimes Facebook at a later date (if I love their content), then ultimately email updates if available. LinkedIn – only if I have made a personal connection.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. 2009 The Year in Social Media by The Group News Blog. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

markempa

JUNE 27, 2006

I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog. I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog.

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Ranking Lead Scoring 120