WriteSpark

SEPTEMBER 16, 2009

In October 2009, the U.S. These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

Engagio

JANUARY 27, 2021

In many ways, it feels like what happened with marketing automation back in 2009 where there started to be a handful of players with complete solutions. Because what we are finally starting to get to now is a definition of what a complete platform has. And the market started to recognize: You need this.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

ClearVoice

MARCH 7, 2020

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . Engagement Rate – An engagement rate is a metric that measures the audience engagement with content on a respective platform.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Biznology

MARCH 16, 2015

viewers, its lowest rating since 2009. The disconnect for this brand experience, especially compared to other popular films, undermined the credibility a brand needs to build brand trust, especially since word-of-mouth has a significant influence on future movie selection and viewing. This is the big risk for the Oscars.

Brand Identity 80

Brand Identity Branding Word of Mouth Trust Marketing 80

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. What thought leadership content am I missing? It must be relevant!

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. The Content Marketing Playbook. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Content Standard

DECEMBER 12, 2018

Before you can create an official page on any of the big social media platforms, you need to obtain an Internet Content Provider License , and to get one of those you must have Chinese operations. Peer-to-peer recommendations and word of mouth drive Chinese marketing, and a KOL recommendation can boost success exponentially.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

AUGUST 30, 2007

Start By Defining A Lead Roy Young , President with Ann Handley, Chief Content Officer, MarketingProfs All Sound And Fury, Signifying Nothing: Executing Your Lead Generation Plan Mike Schultz , Publisher, RainToday.com and Principal, Wellesley Hills Group B2B Sales Lead Success Checklist M.H.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MARCH 30, 2007

The show will have content specifically for marketers and those who care about B2B lead generation, sales leads, and marketing strategies focused on the complex sale. The show will have content specifically for marketers and those who care about B2B lead generation, sales leads, and marketing strategies focused on the complex sale.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

NOVEMBER 10, 2005

» Winning the Complex Sales Cycle with Thought leading Content David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. For lead generation, the concept of thought leading content should go beyond the website. Relevant content is key. Relevant content is key.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

APRIL 19, 2007

An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. If you provide your prospects with high quality thought leading content as part of your lead nurturing process , then you will find that your prospects are calling you first when they are ready to buy.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

DECEMBER 6, 2006

So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list. Ive often talked about how marketers can reuse content for lead nurturing. So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Convince & Convert

SEPTEMBER 22, 2010

And, you need to start unifying your content strategy across all channels. When I personally want to engage with a company/professional, I typically follow on Twitter, sometimes Facebook at a later date (if I love their content), then ultimately email updates if available. LinkedIn – only if I have made a personal connection.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

markempa

JUNE 29, 2007

This indicates the importance of relevant educational events and online content for lead generation. This indicates the importance of relevant educational events and online content for lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

markempa

JULY 28, 2006

Their results show that thought-leading content thats educational in nature performed best as a call to action. MarketingSherpa: Best & Worst Lead Generation Offers for 2006 If youre interested, I also highlight how thought leading content influences the lead generation process here and here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 10, 2006

The content flows logically, escalating from fundamentals to tactics and development." The content flows logically, escalating from fundamentals to tactics and development." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Read the entire summary and review.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. We’ve found that when you send educational content of any kind, it’s important to followup with a human touch; namely, followup phone calls. Can you send them other relevant and educational content?

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

JUNE 27, 2006

I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog. I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog.

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JANUARY 4, 2006

Beyond the fact that it is more difficult than ever to attract people to live events, the events themselves require a large amount of careful planning and development, good content, and great orchestration. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

JUNE 21, 2006

Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Connect sales and marketing metrics together. Focus on the data points you REALLY need to measure in your CRM.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

APRIL 6, 2006

Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule. Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 23, 2005

Relevant Content - a catalyst for big attendance High quality content can dramatically build webinar attendance. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. The results. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

markempa

NOVEMBER 9, 2005

« Podcast: How to Nurture Leads | Main | Winning the Complex Sales Cycle with Thought leading Content » B2B Lead Generation Blog Adds FeedBlitz for Email Notification I have an announcement for readers who use Bloglet to get email notification for the B2B Lead Generation Blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

AUGUST 2, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

markempa

MAY 21, 2007

Create a plan to add value every time you touch your future customers with relevant ideas, content and resources. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Develop a lead generation calendar - Map out your activities for each month and then really follow it! Youre not in it for the big hit.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120