Webbiquity

APRIL 14, 2010

Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. Must-have features your website is missing by iMedia Connection. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Need Content? There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. Rich Media and Video templates in display ad builder by Inside AdWords.

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

APRIL 5, 2010

SideWiki changes everything by The Digital Content Blog. Ann Pruit offers tips for maximizing the impact of online PR ranging from providing journalists with tips and insights to creating seasonal angles. Mark Borkowski explains why he believes “SideWiki will change the lives of beleaguered PR folk.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

JANUARY 10, 2010

Advising b2b bloggers on the use of Twitter, Doug writes “Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. What’s a Retweet? by Social Media Today. 5 Twitter Tools to Help You Manage Unfollowers by WebProNews. It’s all about the engagement.&#.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

JULY 6, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. Best Social Media Stats and Market Research of 2009. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. What is Webbiquity? How to Be Everywhere Online.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

JUNE 28, 2012

And while we continue to discuss website effectiveness in terms of conversions – providing content that prospects find interesting enough to be willing to give up some of their own information in order to receive it – now that’s no longer enough.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Webbiquity

OCTOBER 29, 2014

No, people were already very busy back in 2008-2009; but the great recession magnified this. Bloggers, for example, can delegate by inviting guest posters to contribute content or asking experts to answer questions for a round-up post. “Many hands make light work,” as your grandmother may have said.

Product 100

Product Urgency Marketing Work Management Opt-in 100

Webbiquity

JANUARY 4, 2010

.&# In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Steven Wright Guide to Content Marketing by Copyblogger.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. 2009 The Year in Social Media by The Group News Blog. and Windows 386 are priceless.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

FEBRUARY 14, 2010

Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed “How Marketo Does It&# rather than embedding marketing copy in the content—a nice touch). Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy. Post this on Diigo.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

AUGUST 29, 2011

What’s the best web content management system (CMS) for your small business? Content management systems are valuable tools for small businesses that 1) don’t want to make a big investment in IT infrastructure, 2) don’t have web development (HTML, CSS etc.)

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Webbiquity

OCTOBER 18, 2016

The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. Of course, a steady stream of crappy content won’t attract a large or loyal readership. It’s a phenomenal source for content curation. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

APRIL 27, 2011

While those figures are now a couple of years old, it’s astounding that as recently as early 2009, more than half of small businesses still lacked a basic web presence. • “Most prepurchase activity involves generic terms and…brand searches tend to happen only close to purchase.&#. Penny and wiseGEEK have recently discovered).

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Webbiquity

FEBRUARY 14, 2010

As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. Note: this post was originally published on the WebMarketCentral blog in November 2009. any significant price point, non-commodity products). Share this on del.icio.us. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

MARCH 22, 2010

But in 2009, the volume of pitches began to rise dramatically. Help them promote their content through Twitter and other social media tools. Provide true thought-leadership content (not thinly-disguised marketing collateral) that establishes your expertise in your industry. Follow your targeted bloggers on Twitter.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. “Image ads (a.k.a.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

JANUARY 12, 2011

contention that “You don’t need a PR agency.&# Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Get More from your SEO Press Release by InteractMedia SEO Content Marketing Blog. She then makes the heretical (!)

PR 100

PR Tools Tips Blogger 100

Webbiquity

FEBRUARY 14, 2010

“Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response&# would be most accurate, but kind of a mouthful. Note: this post was originally published on the WebMarketCentral blog in September 2009. The buying process has fundamentally changed.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 14, 2010

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Note: this post was originally published on the WebMarketCentral blog in January 2009. Write an article (or articles) for Google Knol on topics pertaining to your product or service.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. and 23% share content on SlideShare. 12 WPO, Inbound and Content Marketing Stats. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

Dan LeFree explains how properly set up forwarding for multiple domain names to a single website without being penalized by the search engines for duplicate content. Among his conclusions: more content helps. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. SEO Tools 101, Part 1 by Search Engine Watch.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

FEBRUARY 18, 2010

Ron Jones steps through the process of structuring content for AdWords campaigns, developing keyword lists and setting up ad groups, along the way identifying helpful resources and tools such Permutator. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. 2 dead simple ways to optimize your Adwords campaign by CDF Networks.

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JANUARY 10, 2010

In their own words, Sprout Builder is “a visual authoring studio that allows creative professionals to quickly and easily create branded, rich-media content and widgets.&# Sprout Builder. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Webbiquity

APRIL 9, 2019

data and content distribution, web farms, redundant data copies, etc). I had to pivot a couple times between 2006 and 2009. Flexible topologies: EnduraData’s software can be configured to: Send data from multiple locations to a single location (Data aggregation case, Data protection). Send data from one location to many (I.e

Enterprise Management 230

Enterprise Management Work Management Marketing Management Paid Search Agency 230

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 10, 2012

Sell access to content on your website. basic and premium memberships) and fine tune the access to your content. Show or hide content based on the logged in members feature level.” It will restrict the guests from seeing the hidden content. Last updated: May, 2009. Create membership feature levels (i.e.

eCommerce 100

eCommerce Paid Content Best Practices Work Management 100

Webbiquity

DECEMBER 8, 2015

Also, what is the strategy behind the content that is being created and posted? Your small business can’t afford to waste time on ineffective social media content, so make sure whoever is responsible for your social accounts is educated and empowered to positively impact the company’s success. Focus on the Team.

Small Business Marketing 100

Small Business Marketing Work Management Optimization Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Webbiquity

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. While this may be too formal for a single-contributor or small company blog, it can be very helpful for assuring topic diversity and a steady stream of content.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

JANUARY 9, 2013

In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. Any effective marketing message or content development program starts with the target audience in mind. Who is Your Ideal Client? Do you know? by Bourn Creative.

Marketing Budget 100

Marketing Budget Marketing & Strategy Marketing Strategy Enterprise Management 100

Webbiquity

JANUARY 17, 2011

54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. last year (2009).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 21, 2011

A better approach may be a simpler newsletter design with a compelling hook to get the reader to click through to a more graphically-rich web page with similar but augmented content. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. 3 keys to optimizing the email experience by iMedia Connection. Share this on Bebo.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

FEBRUARY 14, 2010

The justification for the continued use of this repugnant scrap of code is to prevent passing link juice from listings on directory and social bookmarking sites to spammy or other objectionable content. It’s a way for site owners to say: “I’m happy to use your content to build my traffic, but not to reciprocate.

Tagging 100

Tagging SEO Wikipedia Digg 100

Webbiquity

MARCH 31, 2010

Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% in 2009 to 11.3% Each link is accompanied by a short illustrative snippet of the research findings. Learn and enjoy! Market Research Findings from Around the Web. Matt McGee. of all searches.

Paid Content 100

Paid Content Social Media Research Social Marketing 100