markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Contently

SEPTEMBER 9, 2016

Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry. The industry is still dominated by traditional print magazines, and much of the allure comes from a perceived insider status. What better way to do that than through the internet? “In It feels good.”

Content 60

Content Barriers Custom Publishing Amazon 60

markempa

APRIL 3, 2006

« Customer Referrals and Your Sales and Marketing Department | Main | Best Practices in Demand Generation » Reaching Decision Makers Reaching decision makers today seems harder than ever. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Online Marketing Institute

JULY 31, 2012

Design & Production. ENews Sign-Up. --> Magazine. 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. It’s also simple to customize.” FOLIO: Magazine is pleased to provide you an opportunity to share your thoughts, comments & experiences about what is going on in the magazine industry.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. Companies don’t buy; people do. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Outgrow

MAY 23, 2022

He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. So, it was called custom media and custom publishing at the time. And so, you had to call it something marketing, you can’t call it custom publisher or custom media.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Ambal's Amusings

FEBRUARY 4, 2010

Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Three simple questions that determine whether any company needs white papers. Tips on writing white papers as tips Tips rule in magazines, books, and the Web.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Online Marketing Institute

NOVEMBER 8, 2010

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot. However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. This Knowledge Bank focused on how to use customer insight and sophisticated data analytics techniques to revolutionise your business, and make your database a highly effective marketing weapon.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Is Your B2B Company REALLY Ready for Social Media? Best of B2B Marketing. February 2010. Great stuff in February.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Paul Gillin

AUGUST 29, 2012

This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. It’s due to be published this fall. Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Get Customers. Get Content. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. Customers can be won or lost, every second of every day. We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Is Your Company in the Content Marketing Industry? Consider a company like Kodak.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Hubspot

JANUARY 17, 2014

We''ve even published SlideShare presentations about remarkable campaigns , as you may remember. Even companies we''d never heard of created remarkable campaigns and took the spotlight. Even though it''s over two decades old, you can still find the ads in many print magazines with some of the most popular celebrities.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

The ROI Guy

JANUARY 17, 2011

For sales teams, more advanced versions can be used to empower sales led workshops, helping to make sales more valuable again, and elevate perceptions from product sellers to valued consultants. The MD of Europe's leading packaging company said to me: "Developing a value quantification tool has been on my agenda.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

The ROI Guy

DECEMBER 6, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is. Do White Papers Still Engage?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 29, 2010

Marketing needs to develop content and assessment tools to help sales professionals add value earlier in the sales process, helping to morph current product / solution sales methodologies towards value selling engagements. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost).

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Are You and Your Customers Hungry for Social Media? Blog as hub, site as spoke , June 23, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 161

PR Social Media Paid Content Media 161

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. Alinean recognized by BtoB Magazine’s as one of To. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

DECEMBER 14, 2005

Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers. As well, personal productivity applications such as word processing, e-mail and messaging could be considered commodities.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Get Customers. B2B Lead Generation Benchmark Study 2009. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Get Customers. B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Cashing in With Content (a classic by David Meerman Scott). Get Content.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

JANUARY 10, 2011

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch. Facebook Marketing Tips and Guides.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. I mean using social media technologies internally, within the large company kind of enterprise. Great content this month via the B2B Marketing Zone. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

JUNE 17, 2015

How'd the Australian footwear and apparel company find its way into so many closets? It wasn't long before the product made its way into surf shops down the coast of California. However, the product didn't take off until the early 2000s when Oprah featured the sheepskin boots in her "Oprah's Favorite Things" segment.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28