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Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery. And who is better positioned to take advantage of these innovations than content marketers—the marketers who publish content in all forms? this year, according to eMarketer.

How 3 U.K. Companies Became High-Class Publishers

Contently

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. Also on the company’s radar is how consumers interact with its publications. While U.K. and U.S. As U.K.

The Battle for Customer Attention Starts With Company Culture

B2B Marketing Insider

But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. ” Many businesses struggle with just such a sales- or product-focused culture, forgetting that they were formed to solve a customer problem and that the solution to that problem was born of insights gleaned from talking to potential customers.

B2B Blogging Gets Publishing Discipline

Paul Gillin

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. It’s clear to me that the best B2B companies are taking their blogging to the next level. Publishers? As I’ve pointed out here as well as in BtoB magazine , the social media space is getting mighty crowded. 27 of the PDF). Holy cow!

Content Methodology: A Best Practices Report

company’s content across the enterprise. learning and iterating through each round of publishing. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. Content is being published, shared, and consumed everywhere—across dozens of. going.

A Simple Content Marketing Model Most Companies Ignore

Junta 42

Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., Having an awesome product, an outstanding service, or a compelling cause is no longer enough.”. Time – print (magazine). The Huffington Post – online (magazine). EOF publishes via iTunes, where millions of people search for new podcasts every day.

This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands

Junta 42

Rants and raves include Purina’s stagnant puppy-care microsite and a fascinating perspective on customer experiences and content marketing. based events company. But there’s only one problem: Most of the site’s content was uploaded about three months ago, and there has been no new content published to continue building relationships with its customers. billion.

Copywriting Lessons From Companies Doing It Right

Hubspot

Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. You’re a Publisher and a Brand. Smart, progressive brands are starting to see themselves as publishers. If you’re a CMO of a B2B brand, you’re probably sitting back trying to wrap your head around the idea of “business as publisher.” Ah-yes!

Forbes Magazine Expert Columnist Features Content Marketing

Content Marketing Today

For insight, I turned to Newt Barrett, who’s at the forefront of content marketing and co-author of  Get Content, Get Customers ,  which urges marketers to adopt a brand new marketing mindset. It means to think like a publisher. Simply put: Define an ideal set of customers. Under the old rules, marketers created outbound messages about products and services.

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. Terms like native content, brand publishing, and owned media are set to evolve. And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. companies are devoting to content marketing. content. 68% 16.7%

Content marketing makes marketers the new publishers–and vice versa

Biznology

Content marketing is an emerging term for a new approach to marketing that emphasizes using content to explain, engage with, and persuade customers–usually using search and social media as its means of attracting attention. The Because online customers make moment-to-moment decisions on whether they are sticking with your message or abandoning to look at something else.

This Week in Content Marketing: Most Brands Failing at Customer Experience

Junta 42

Next, we marvel at global agency WPP’s gigantic investment in Facebook advertising over the last year, and discuss whether a new cooking magazine launched by a digital agency is news or a non-event. Finally, we dissect the results of a new survey that says the majority of brands aren’t meeting their customers’ expectations. Only 7% say their companies actually do accomplish that goal.

7 Hot Apps That Will Skyrocket Your Productivity at Work

Hubspot

Let’s say, for example, you see someone in a magazine sporting a jacket you really like. Customer service, product marketing, and crowdsourcing are among a handful of other ways that early adopters are making use of the Jelly app from a business standpoint. 2) Pocket. Sounds like a great way to increase your productivity on lengthy plane, train, or automobile rides, huh?

Publishers: Thinking of Incorporating Ecommerce Into Your Business?

Hubspot

As our 2014 Digital Publishing Benchmarks Report points out , digital media companies are operating in a volatile time of transition and discovery. Publishers know that ad revenues are on the decline, and they’re experimenting with new monetization channels like sponsored content, webinars, and courses. Is your media company well-positioned to follow in the footsteps of HBR?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. fully formed media company. movies, music, live broadcasts, original photography, and even a respected print magazine. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing.

Get your free sample of Personal Branding Magazine!

Fearless Competitor

Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. Brooke has taken the success of her TV and modeling career and used it to start her own company called Baboosh Baby. To read your free sample, please click Personal Branding Magazine. For more information, please visit: Free sample URL: [link].

Why Brands Need to Acquire a Media Company [Here’s How]

Junta 42

Grantland is a well-known brand with significant traffic and loyal subscribers, and considering Nike spends upwards of $3 billion a year on advertising and demand creation ( according to Nike reports ), the company could purchase the asset for a song (comparably speaking). This evaluation comes natural to publishers, and is VERY unnatural for marketers to consider. Build it?

How To Think Like a Publisher

Fathom

In the age of content marketing, adapting the mindset of the publisher is paramount for businesses who want to give buyers a reason to choose them over the competition … and stay loyal. You might get a customer, but to keep that customer, you want to be consistently delighting them with positive experiences. New media publishers (i.e., Because editing is the norm!

The Soft Edge; where great companies find success

Your Sales Management Guru

Where Great Companies Find Lasting Success. This week’s blog is a book review, The Soft Edge by Rich Karlgaard, published by Jossey-Bass. This is an excellent management book for any level in any company, I recommend to my clients that they need to read a minimum of two business books a year and this book makes my 2015 list! The Soft Edge. Trust. Smarts. Teams. Taste. Story.

Definitive Guide to Planning a New Content Initiative

to plan and produce effective content for their respective companies. customers to help them think through their strategy and the realities of what it will take for. 15 Have we chosen a publishing frequency that we can sustain with. 36 Which planning, production and workflow tools are you going to. find the beauty tips, tricks and products that work just for her.

Ignite Your Company To Create Content That Rocks

B2B Marketing Insider

And this is causing battle for customer attention between brands, agencies and publishers. So how do brands, agencies and publishers reach the audiences of today and tomorrow? Hosted by WPP , one of the largest agency brands in the world, it was called one of best conferences in the world by Wired Magazine. TV, radio, newspaper, magazine. So we’ve given up.

Don’t Run A Railroad: Why Publishers Need to Think Like Marketers

Hubspot

There is a fundamental disconnect between what many publishers sell, and what their customers want. Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Railroads and the Evolution of the Publishing Industry. Getting Back on Track: How Publishers Can Think Like Marketers.

4 ways Danish companies can nail B2B marketing in English

Integrated B2B

We know that many of our Danish clients have great stories, ideas or opinions that their B2B customers would love to hear, but they’re reluctant to put pen to paper. According to a Roper Public Affairs survey in 2013, 80% percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. Hire specialist writers into your company.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Eleven months later,  Attack of the Customers  on sale on Amazon ! In some ways, this book is an update of my first book,  The New Influencers , which was published more than five years ago. Several of the case studies in New Influencers  involved customer attacks in the days when blogs were about all people had to work with. Today, Farming Out Customer Care.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. BtoB Magazine ). 3. BtoB Magazine ).

Unify Your Publishing Database to Turbocharge Your ROI

Hubspot

Publishers have faced several challenges with the explosion of digital media over the past ten years. Many companies have their print magazine subscriber data files in an in-house fulfillment management system or an outside fulfillment house. Digital magazine subscriber data is usually housed with multiple outside vendors. Yikes. Grow Your Email Database by 4x. Media

Need Some B2B Blogging Inspiration? Check Out These 10 Companies

Hubspot

They''re the kingpin of customer communication, and the cornerstone of B2B campaigns. This isn''t an exhaustive list by any means -- but maybe it''ll be a small source of inspiration for you to start your own B2B blog for your company (or kick your existing blog up a notch). For this company, blogging is about telling a visual story. When is a blog more than a blog? 10) Square.

Brand Publishing in Action: Spotlight on Lincoln Electric

Fathom

What is Brand Publishing? Gone are the days when a customer’s first interaction with you was to call one of your salespeople. Today, much of a customer’s search happens long before he or she reaches out to your company. This fundamental change has brought brand publishing into the spotlight. Essentially, your brand advocates sell your product for you.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

6 "Boring" Companies Making Amazing Content

SnapApp

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. McKinsey & Company. Want to create amazing content like these companies?

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Magazine about a coming revolution called “desktop publishing.” could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name.

Brand Publishing in Action: Spotlight on Lincoln Electric

Fathom

What Is Brand Publishing? Gone are the days when a customer’s first interaction with you was to call one of your salespeople. Today, much of a customer’s search happens long before he or she reaches out to your company. This fundamental change has brought brand publishing into the spotlight. Essentially, your brand advocates sell your product for you.

The Battle For Customer Attention

B2B Marketing Insider

We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.” Publishers have great content, but cannot get consumers to pay for it. The Battle For Customer Attention.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

Happy St. Patrick’s Day from Find New Customers!

Fearless Competitor

The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. Patrick’s Day! (We call ourselves Likeable because Find New Customers is partnered with Likeable Local , which is Social Media Marketing Software to make YOU more Successful.). They keep making their product better and better and I did a great webinar with them yesterday.