Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Have you struggled to answer that question? Copyright © 2010 Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Digital B2B Marketing

APRIL 20, 2011

offer to download the paper and required a credit card, would you pull out your wallet? If you did, would the content you purchased live up to your expectations? The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. A Quick Content Selling Test. If your form included a $39.99

Lead Generation 100

Lead Generation Generation Lead Ranking Lead Scoring 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 24, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Once you know your priorities you can often rationalise the sources you need, rather than being swamped by a mountain of paper you can never get through. June 5, 2008 4:02 PM. Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. Jun 20, 2008 — Digital Media — Aus Web 2.0

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Industrial Marketing Today

JULY 29, 2010

This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 5, 2010

A white paper would fit the bill nicely here. It must help your customers make the best use of their purchase. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Move them from awareness to inquiry – get the prospect to sign up for a webinar. Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. This white paper aims to change that perception of them. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Buzz Marketing for Technology

JULY 24, 2008

By leelefever on June 10, 2008 - 9:20am. We recently purchased a rechargeable electric mower called a Neuton. Submitted by Victor (not verified) on June 11, 2008 - 8:34am. lightweight Submitted by EmbeddedLibrarian (not verified) on June 11, 2008 - 9:33am. not verified) on June 11, 2008 - 9:53am. Home » Blog.

Ning 100

Ning Tools Wiki RSS 100

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. On June 24th, 2008, Josh Ledgard said: I agree completely. On June 25th, 2008, Sean said: thanks for the comments Josh and Bev.

Social Media 100

Social Media Communities Wiki Work Management 100

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Pardot : another pretty powerful product; see my blog review from December 2008. But there are plenty of other options, particularly for marketers with limited budgets.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Content Marketing Institute

SEPTEMBER 26, 2018

How can content marketing help address our target audiences throughout the customer purchase journey? When our CEO asked the why question, it forced us to take a step back and get our short- and long-term goals down on paper. By educating customers , they will make informed decisions and look to you as the subject matter expert.

FAQ 94

FAQ Paid Search Agency Content Marketing Work Management 94

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Adobe Experience Cloud Blog

MAY 25, 2010

CMO Council: Marketing Outlook 2008.). This problem is true across all industries, but it is especially acute in businesses with considered-purchase products and a long revenue cycle. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

CMO 48

CMO Forecasting Budget Programs ROI 48

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

NOVEMBER 22, 2016

In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. Then, in 1998, the pair published a paper at Stanford titled “ The Anatomy of a Large-Scale Hypertextual Web Search Engine.” The first eight years only listed 25 updates of note, whereas the latter had 115.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

readwrite

JANUARY 15, 2009

Instead, the lesser known Tickets Direct is getting all the iPhone owners’ business as their app lets you search and purchase tickets for thousands or concerts, sports, and theater events. Finally, why haven’t local papers thought to use the iPhone platform to save their dying businesses? We want real apps.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Paper 40

The ROI Guy

FEBRUARY 18, 2009

For storage, at least $5 per GB should be allocated for the procurement of the storage (often not linear because subsystems may need to be purchased to support base capacity), and an additional $3 per GB per year for storage management, disaster recovery, energy and space costs.

Enterprise Management 40

Enterprise Management Work Management ROI Budget Programs 40

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. Fewer and fewer are picking up the paper rushing to read a symphony or theater review, or to plan their cultural outings using the weekend listings section. July 08, 2008. Sites of Interest. December 2007.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / Whats Next on the Web: a ReadWriteWeb Toolkit for 2008. Posted by: Marshall Kirkpatrick | May 21, 2008 8:03 AM. Posted by: Justin Kistner | May 21, 2008 8:04 AM. Posted by: Dave Donohue | May 21, 2008 8:04 AM. Posted by: Alex | May 21, 2008 8:18 AM.

Social Media 100

Social Media Class Web 2.0 Media 100

Industrial Marketing Today

JULY 1, 2010

There is a big difference between what B2B customers say they want and what really drives their purchasing decision. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Use content as offers or calls-to-action , ideally designed to appeal to prospects at different stages of their buying process, as they move from awareness to inquiry to consideration and to purchase. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Tony Zambito

OCTOBER 9, 2015

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. Research has also shown goals are not just sitting there on paper to glean from. by Aha-Soft. The index fell by nearly 778 points or almost 7%.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Hubspot

DECEMBER 18, 2018

The first official purchase made with bitcoins was of two pizzas in Jacksonville, Florida — sold for 10,000 BTC. million — and Bitcoin owners are purchasing a lot more than pizza. It’s no coincidence that Bitcoin was invented so soon after the housing market crash in 2008. Paper Bitcoin Wallets. Crazy, right?

Ad Exchange 44

Ad Exchange Peer-to-peer Paper Pricing 44

Customer Experience Matrix

JANUARY 24, 2015

While GreenRope is new to the VEST report, the company itself was founded in 2008. CRM captures activity history, tasks, deals, purchases and events but doesn’t integrate with a phone dialer. All plans include unlimited users and unlimited emails, which isn’t always the case with small business systems. You get the idea.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Buzz Marketing for Technology

NOVEMBER 8, 2013

It’s those traits that cannot always be written down on paper that often make employees and their company culture stand out amidst a crowd of “so-so” performers. Consumer budgets are drastically lower, since the 2008 financial collapse. And it’s often what keeps customers happy and coming back year and after.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Paid Search Agency Allocation 100

BenchmarkONE

JUNE 10, 2021

In 2017, 87% of businesses relied on cloud-based CRM solutions , versus just 12% in 2008. A CRM software helps your sales team provide appropriate, automated follow-up to turn existing customers into long-term purchasers with ease. . Just because your business is small doesn’t mean that your tech needs are. We promise.).

Small Business Marketing 60

Small Business Marketing CRM Marketing Automation Services Marketing Budget 60

Content Standard

SEPTEMBER 29, 2017

It Started With a White Paper. On October 31, 2008, on a forum board dominated by cryptography enthusiasts, programmers, and privacy anarchists, a nine-page white paper appeared from a user going by the name Satoshi Nakamoto. That’s right—one of the great economic disruptions of the 21st century started with a white paper.

Peer-to-peer 63

Peer-to-peer Paper Paid Search Agency Transparency 63

xiQ

AUGUST 8, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Rather than moving sequentially through a funnel, buyers actually work through four parallel streams to make a purchase decision.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Marketing Insider Group

JULY 27, 2015

Founded in 2008, ShopKeep is a cloud-based mobile point of sale solution for small and medium-sized businesses. This meant almost all their traffic was from late-stage prospects already considering to purchase SAP and virtually none of their traffic was from early-stage prospects looking for potential solutions.

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Zillions of blog posts.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

xiQ

AUGUST 8, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Rather than moving sequentially through a funnel, buyers actually work through four parallel streams to make a purchase decision.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48