Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Companies obviously have to prepare. Companies have two options for that freed-up marketing budget. Conserve it to ride out the storm, or. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Contently

JANUARY 22, 2021

Edelman’s 2020 Trust Barometer also found that values are driving purchase decisions. Ever since Marcario took over as Patagonia’s CEO in 2008 and made a huge bet on sustainable manufacturing and design, the company’s revenue has grown more than 500 percent.

Storytelling 211

Storytelling Trends Ethics Content 211

Ontraport

SEPTEMBER 7, 2018

If you were a Reddit user during the 2008 U.S. Similarly, if you’ve ever purchased anything on Amazon, you can expect to see images of recommended products front and center the next […]. presidential election and clicked on an ad for candidate Barack Obama, you’d have seen a page with “Redditors for Obama” across the top.

Landing Pages 81

Landing Pages Personalization Amazon Purchase 81

Contently

SEPTEMBER 12, 2019

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. After all, you can attract potential customers at the top of the funnel, but there’s no guarantee they’re going to stick around when it’s time to make a purchase. times more likely to purchase than non-viewers.

Top of Funnel 149

Top of Funnel Video Marketing Generation Marketing Qualified Leads 149

Biznology

OCTOBER 16, 2019

A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. Millennials now represent the generation with the highest purchasing power, so it is critical to understand and adapt to their changing attitudes and desires: Declining Faith in Economic/Social/Political Environment.

Brand Identity 116

Brand Identity Branding Privacy Trust Marketing 116

Zoominfo

MARCH 8, 2021

This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. In 2008, a contractor working for the UK prison system lost an unencrypted USB drive containing sensitive information of over 80,000 prisoners. Data loss is common in all businesses.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Webbiquity

NOVEMBER 6, 2018

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Now, the opportunity to provide (relatively brief) feedback on significant purchases is still appreciated by most consumers and B2B buyers. Specifically: Make it matter: Don’t send surveys too often or for trivial purchases.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

B2B Marketing Directions

OCTOBER 25, 2020

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. The researchers observed 310,000 simulated purchase scenarios across 31 product categories.

Buy 78

Buy B2B Opinions Customer Surveys 78

chiefmartech

JULY 30, 2022

Marketing departments are going to have tighter budgets and become much tougher customers when it comes to considering and negotiating martech purchases. Second, the Dot-Com Bubble Burst in 2000 and The Great Recession in 2008 barely register as tiny dents in the upward slope of this mountain. of total GDP.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Take Blockbuster, for example.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

PathFactory

MARCH 6, 2023

For me, it’s more about ‘understanding’ what your customer wants and needs to see to make a purchase decision. Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline? For example: Maybe I’m a prospect in the life sciences industry.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). The goal of B2B selling is to reach prospects and form meaningful connections with them—all in an effort to influence their purchase decisions. 4. Selling has gone social. Enter: social selling. Know right away if a person is happy, mad, or critical.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Mereo

DECEMBER 21, 2023

In 2023 we certainly saw some softness in B2B purchasing. This pattern is similar to what we saw in the 2008 / 2009 recession. This often makes it harder for B2B sellers to justify purchases to their prospective buyers. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

ClickZ

MAY 1, 2020

Advertisers can show ads to potential customers to motivate online and in-store purchases, and they’re also able to give their customers cash back. Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. A history in ad tech.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Sana Commerce

OCTOBER 9, 2022

The 2008 financial crisis didn’t affect Australia and while it continued to grow, other countries suffered from the crisis. and Europe where 75% of buyers purchase products online. ANZ B2B customers expect to have the same experience purchasing on a B2B site as they have on a B2C web store. B2B marketplaces on the rise.

B2B 52

B2B Lead Scoring Lead Ranking Cross-Selling 52

Customer Experience Matrix

APRIL 13, 2017

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Customer browsing and purchase behavior are matched against this catalog. Its core clients have been mid-to-large ecommerce companies, originally in the U.S. and now also in Europe.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

SEPTEMBER 28, 2011

SmartFocus – purchased by Emailvision in April 2011. Portrait Software – purchased by Pitney Bowes in July 2010 and now part of the Pitney Bowes Business Insight group, along with former MapInfo and Group 1 Software products. The campaign management portion is based on the Million Handshakes system purchased by Portrait in 2008.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2017

It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014. Quaero itself was founded back in 1999 as a marketing services provider (meaning they built custom marketing databases and attached tools like the Unica campaign manager).

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

Crimson Marketing

DECEMBER 3, 2014

Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. All of that changed when the recession hit in 2008 and growth took a downturn. Companies Using Big Data the Right Way. How Domino’s Used Data to Heat Up Their Marketing.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Customer Experience Matrix

SEPTEMBER 29, 2015

This is certainly not true in an absolute sense, but I'm willing to trust that the correlation between actual and purchased impressions is close enough to give an answer that's approximately correct. I ended up using figures from sources including INFOACRS (which itself quotes eMarketer, although from 2008) and MonetizePros.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

WebMarketCentral

APRIL 20, 2009

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

6sense

NOVEMBER 9, 2021

Take the case of Reckitt Benckiser: In the recession following the 2008 financial crash, the company launched a marketing campaign aimed at persuading its consumers to continue purchasing its more expensive and better performing brands, despite the harsh economic climate.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

B2B Marketing Directions

SEPTEMBER 18, 2022

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.) Many consumers responded by increasing their purchases of products. The findings of the latest edition of "The CMO Survey" were released earlier this month.

CMO 52

CMO Customer Surveys Research B2B 52

Televerde

JULY 26, 2021

Ranking for purchase-intent keywords finds customers who are closer to a buying decision, increasing the likelihood they’ll convert after interacting with your content. Content marketers often hear that consumers only read about 20% of the content on any given web page (most often citing this 2008 Nielson study ).

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Tomorrow People

OCTOBER 24, 2017

According to Sid Jatia , Under Armour’s VP of direct-to-consumer and omnichannel digital, the company regards its communities as a channel for content and for eCommerce: “The focus is on linking engagement with commerce so that when users reach fitness goals the brand can notify them of purchase opportunities to aid their progress.”.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Buzz Marketing for Technology

JULY 24, 2008

July-August 2008. > Non-Subscribers Purchase Online: You can purchase this article through Harvard Business Online. Non-Subscribers Purchase Online: You can purchase this article through Harvard Business Online. Purchase Full HBR Article. Purchase This Article. ADVERTISEMENT. Search the site.

Copyright 100

Copyright Custom Publishing Purchase Advertisements 100

Zoominfo

MARCH 8, 2021

This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. In 2008, a contractor working for the UK prison system lost an unencrypted USB drive containing sensitive information of over 80,000 prisoners. Data loss is common in all businesses.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Martech

NOVEMBER 14, 2022

Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. Vendors have sold CDPs as the gateway to customer intent, purchase propensity and data orchestration. We’re dealing with a lot of uncertainty right now.

Enterprise Management 106

Enterprise Management Work Management Paid Search Agency Marketing Management 106

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? This also helps tie together Marketing, Sales, and Customer Success teams by better handling incoming leads to identify sales-ready leads to manage relationships post-purchase. While that’s not the most chipper note, Conversica is in a slightly different position.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

ClearVoice

OCTOBER 19, 2020

What about creating post-purchase content to keep the very customers we worked so hard to attract and win? If you successfully create content at the bottom of the funnel, post-purchase, it’s not strictly a question of customer acquisition versus customer retention. What about the importance of customer loyalty?

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

Aberdeen

JULY 12, 2019

When the billion-dollar-blockbuster Avengers: Endgame premiered in April 2019, it was the 22 nd movie in a complex series that started all the way back in 2008. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Or, how Tony Stark’s father is connected to the man who created the Ant-Man suit.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

ATAK Interactive

OCTOBER 1, 2019

Many eCommerce platforms require you to immediately purchase extensions before the software is even fit for use. With features like mobile-optimized shopping, global selling, instant purchase, and site search; Open Source is a great place to start for most small to medium businesses (SMB). for businesses big and small. .

eCommerce 78

eCommerce Enterprise Management Marketing Management Paid Search Agency 78

Biznology

NOVEMBER 17, 2014

They grew up in the digital age and have very different values and expectations that will shape our approach to social challenges, employment preferences, and purchase behavior. 76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • maximize shareholder wealth). •

Trends 80

Trends Brand Identity Branding Planning 80

Contently

NOVEMBER 5, 2019

And many of the younger readers Money needed to entice entered the workforce during the 2008 recession. The emails end with a goofy celebrity purchase from the news. .” But when the digital revolution started to change the magazine business, Money found itself in a bit of a bind.

Newsletter 72

Newsletter Thought Leadership Click Rate Amazon 72

Sprout Social

FEBRUARY 16, 2023

A comparable 31% won’t complete their purchase, and 30% will buy from a competitor. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. Now that social has come into its own as a customer care channel, failing to respond to customers on time, even in non-crisis situations, is a risk in itself.

Social Media 110

Social Media Work Management Marketing Management Social Marketing 110