Remove government help organic
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A sales-side view of marketing, automation and AI

Martech

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. Q: What do you wish you had more help with?

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. While governments and public health agencies wrestle with containment, mitigation, therapeutic interventions, and the race for a vaccine, buyer behavior is undergoing drastic change. Digitization.

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Defense Tech Marketing To Seize More DoD Opportunities

Bluetext

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Entrenched government contractors know the language of Washington and what messages will resonate with stakeholders.

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Why digital literacy matters for marketers

Sprout Social

As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. A number of government entities have experienced this while increasing digital communications due to COVID-19. The discussion around it has increased steadily for decades.

Planning 142
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Theresa Kushner: Spotlight on the expert

Martech

They created these sales centers around the United States and staffed them with internal marketing departments to help the inside sales teams. I went from Cisco to VMware completely because VMware had read a book I had written in 2008 [“Managing Your Business Data” by Theresa Kushner and Maria Villar].

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11 Blockchain Companies You Should Be Paying Attention To

Hubspot

Their blockchain-based tools help banks, stock exchanges, and credit-card companies quickly and securely store, trade, and manage financial assets. For almost 11 years, they’ve helped organizations design, develop, implement and maintain the latest software solutions in their businesses. It’s like banking on blockchain.

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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

By Lauren Trees on June 26, 2008. By Darcy Lemons on June 23, 2008. Ive talked with a lot of people recently about the KM opportunities and challenges facing their organizations. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. By Lauren Trees on June 13, 2008. By Jim Lee on June 11, 2008.