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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. The digital marketing landscape looks totally different than it did in 2008 during the last crash. this year as well. Makes sense. Hybrid Events as the Norm.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. Landing page improvements focused on promoting a specific, tangible offer to drive conversions. billion unique monthly views.

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3 Ways SEO and Rankings are Changing in 2018

Adobe Experience Cloud Blog

You already know how important landing within the first ten results of a Google search is. Currently, about 55% of all Google search results contain at least one video. In other words, over half of the page results you see when you search on Google have at least one video embedded within their pages. Image Source ).

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Don’t Cut Your Marketing Budget in a Recession, as seen on HBR

6sense

Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing). Prices and promotions. Communication.

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Advertising methods are too ephemeral

Biznology

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. It is really amazing how effective this sort of “advertising” promotion works.

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Content Marketing Is The Only Marketing Left

Marketing Insider Group

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! Brands have learned that promoting themselves doesn’t work. Brands have to stop promoting themselves and create content that people actually want to consume. Content Marketing'

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Why I Bet My Career On Content Marketing

Marketing Insider Group

The effectiveness of traditional promotional marketing is on the decline in every channel and across every format. ” And that was way back in 2008! We are seeing a shift away from paid promotion, through earned (social) media and into owned media. We opt-in to the content we want to watch, read, share and binge on.