article thumbnail

25 Stats That Prove Why Workplaces Need to Embrace Diversity

Hubspot

For example, if a hiring manager noticed my low vision, I'd say, "I'm just visually impaired" or "I'm super nearsighted." If you're aiming to truly embrace your team's unique qualities in 2020, here are 25 stats to know about the state of workplace diversity, how it benefits companies, and where companies are still falling behind.

Stats 90
article thumbnail

Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

Ever since Marcario took over as Patagonia’s CEO in 2008 and made a huge bet on sustainable manufacturing and design, the company’s revenue has grown more than 500 percent. This all, of course, leaves one very important question: What if your company isn’t investing in any initiatives worthy of social impact storytelling?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Video Content to Generate Leads and Drive Sales

Contently

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. The stats back this up. When video content is personalized, it is even more successful at fueling conversions.

article thumbnail

How Online Sales Can Help You Grow in Hard Times

Hubspot

This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. Take Blockbuster, for example. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy.

article thumbnail

5 Tweaks to Reap Windfall Conversions from Content Marketing

Televerde

Example: if “10 Ways to Get Potential Customers to Subscribe to Your Blog” is generating big traffic, then “10 Reasons Potential Customers Will Unsubscribe from Your Blog” will probably do the same. Here’s what the stats say: Companies who create custom visuals on social media see a conversion rate 7x higher than those that don’t.

article thumbnail

7 ways to increase marketing ROI by combining creativity and data

Bannerflow

Examples of great creative-data-driven marketing. A good example, of a brand that balances creativity and data in its advertising is payment company Klarna. Although this may seem an overwhelming influx of technology into your existing marketing efforts, the proof is in the stats. In-house marketing and return on investment.

article thumbnail

PLE

Buzz Marketing for Technology

Posted by Tilly McLain on June 23, 2008 at 11:19 AM in New Features | Permalink. |. Posted by Tilly McLain on June 11, 2008 at 09:47 PM in Service Updates | Permalink. |. Posted by Tilly on June 11, 2008 at 02:04 AM in New Features | Permalink. |. Posted by Ian on May 28, 2008 at 11:34 AM in New Features | Permalink. |.

De-duping 100