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The future of data management platforms in the era of CDPs

Martech

Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? That was back in 2008. Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?”

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Pulled new customer data sets?

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How Millennial Skepticism Will Shape Brands In The Future

Biznology

A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. All these factors have had a psychological effect which has created high anxieties, deep frustration and a very different set of values and ambitions from other generations.

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

As behavioral targeting enters its autumn, contextual targeting offers advertisers the opportunity to target accurately whilst still being privacy compliant. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. The first is powerful, global data privacy legislation.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

5 Keys to Effective Knowledge Transfer for Nonprofits. Effective communication â?? and more precisely, the effective transfer or exchange of knowledge â?? There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. Jivox allows brands to engage with consumers using consented data that consumers provide to brands in a privacy-compliant manner. This is where Jivox comes into play.

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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

When looking to effectively implement a data-driven approach, marketers need to start by collecting relevant data from various sources such as customer interactions, website analytics, and social media metrics. For example, the 2008 recession shook various economies to their core causing a 13% decline in the entire U.S.