Marketing Insider Group

DECEMBER 21, 2020

Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. Impersonal ads and digital experiences.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Webbiquity

APRIL 14, 2020

The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. Non-tech marketers will spend more on content development and organic social media.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

WriteSpark

AUGUST 12, 2008

Content Marketing. Social Media. » Technology PR Sessions at 2008 PRSA Conference. Learn more about the 2008 PRSA conference. August 12, 2008 | Permalink. Listed below are links to weblogs that reference Technology PR Sessions at 2008 PRSA Conference : About Janice King. Case Studies. Sales Materials.

Conference 120

Conference PR Public Relations Copywriting 120

Kevin Indig

NOVEMBER 13, 2023

SEO - content goblins SEOs, referred to as “ content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash ” in the narrative journalism article by The Verge, have an outsized impact on the quality of the web. From 2008 to 2018, US publisher revenue nosedived from $37.8b

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Convince & Convert

JULY 18, 2014

” That was back in 2008. » Social Pros Podcast content creation content marketing content strategy integrated marketing podcasting social media Social Media Marketing Social Pros' “Right after Chris Brogan proclaimed that podcasting was dead.” Read the whole entry. »

Tactics 147

Tactics Content Marketing Content Social Media 147

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Now is not the time for knee-jerk decisions.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Webbiquity

JANUARY 4, 2010

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak. The Steven Wright Guide to Content Marketing by Copyblogger. Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Convince & Convert

APRIL 27, 2015

jasonkeath Tweet This Content via Conference Jason Keath started Social Fresh way back in 2008 when social media was still a bit of an Internet toddler. At the start, Jason was pitching social all of the time, but no one wanted to convert. They have found an ideal balance between short- and long-form content.

Social Media 155

Social Media Media Conference Social Networks 155

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Trade Press Services

MARCH 11, 2024

As Cory mentioned, what has changed is how content is delivered, what formats people like to read, and what platforms and technologies they use to consume. Particularly in the last year, there’s been a diminishment of search and social in terms of their value and importance.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Brandpoint

OCTOBER 2, 2019

Liz Koenig is the Social Strategist for IBM Research. She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies. ” What an origin story! What does an average day look like at work?

Research 107

Research Ad Building Storytelling Content 107

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Biznology

NOVEMBER 16, 2018

Millennials are increasingly spending money and time on concerts, social events, athletic pursuits and all kinds of cultural experiences. Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. Social media offers a multi-functional and useful channel for communications. Especially in today’s increasingly connected world, the smart implementation of social media in your business continuity plan can make or break a business.

Social Media 75

Social Media Planning Media Business 75

Valasys

FEBRUARY 20, 2023

Social media platforms are witnessing an increase in users year after year. Approximately 59% of people worldwide use social media, and the average daily usage of social media is 2 hours 31 minutes, as reported by a survey. They are renowned for their content curation, organization, scheduling, monitoring, and RSS integration.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Community building is a crucial part of its content marketing strategy. IBM: Hyper-Personalised Content.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. It helps marketers save time and effort spent on managing social platforms, engaging with prospects, and enhancing brand awareness. Table of Contents.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Listen Now .

Social Media 122

Social Media Media Best Practices Skype 122

Buzz Marketing for Technology

JULY 24, 2008

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. We aim to make the next generation Web natural to use while responsive to a growing variety of policy and social needs. Tetherless World Constellation Web Site.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Convince & Convert

MARCH 30, 2015

unmarketing Tweet This Go Negative Scott Stratten’s viral, social, and authentic marketing agency, UnMarketing , keeps him pretty busy. So do his books , like UnMarketing and UnSelling, his UnPodcast , and being one of Forbes’ top social media power influencers. That way, people can choose how they consume the content.

Rules 142

Rules Content Paid Search Agency Viral Marketing 142

Marketing Insider Group

NOVEMBER 3, 2014

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. Social media is not a strategy.

Content Marketing 100

Content Marketing Content Marketing & Strategy Act-On 100

Webbiquity

NOVEMBER 8, 2012

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Social Media Marketing. Social Media Marketing. Fashion & Beauty. • Personal Finance. . Fashion & Beauty. • Personal Finance. Who is Shareaholic?

Curation 100

Curation Blogger Content API 100

Convince & Convert

FEBRUARY 17, 2016

Coming from a fine arts degree, moving into agencies, and finding his groove in social media, Jason Keath founded Social Fresh in 2008. Social Fresh is a company dedicated to social media growth and education, including influencer marketing strategy. How to use social media for influence marketing.

Social Media 91

Social Media Social Marketing Media Paid Search Agency 91

Marketing Insider Group

SEPTEMBER 22, 2014

Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain a little more about why I bet my career on content marketing. The reason is because all of us are now firmly in control of our content experiences.

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

Sword and the Script | B2B

APRIL 27, 2021

Shared – social channels. First, you are building a library of content. Second, if you are doing owned media, the content marketing way, which is the right way , you are building an audience of likely buyers. I look back to 2008 and 2009 and I think we had the priorities right. Earned – media or influencer relations.

Order 98

Order B2B Marketing Budget Programs B2B 98

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33. A brand doesn’t need content that says its product is great.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. According to a Technorati study in 2008 , the blog abandonment rate is over 90%.

Social Media 100

Social Media Media Linkedin Twitter 100

Parse.ly

FEBRUARY 24, 2021

Content is quickly becoming marketing’s top money-making channel in today’s digital landscape. No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. . Table of Contents. HW Media ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Content is quickly becoming marketing’s top money-making channel in today’s digital landscape. No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. . Table of Contents. Content throughout the marketing funnel.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Televerde

JULY 26, 2021

Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. Today, 72% of B2B companies feel that content marketing is an important part of their core strategy. Refresh Your Existing Content.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Webbiquity

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Social efforts will permeate the enterprise.

Social Media 100

Social Media Trends Social Marketing Media 100

ClearVoice

OCTOBER 19, 2020

Yet, the majority of content marketers are forgetting about one of the most important stages… the fourth. What about creating post-purchase content to keep the very customers we worked so hard to attract and win? 2020 has caused unprecedented shifts in how we market products and services through content. Everybody says….

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

SmartBug Media

MARCH 23, 2023

Established in 2008, SmartBug is celebrating 15 successful years of outstanding digital marketing services. In the past 14 years, we've expanded our services beyond inbound marketing to include e-commerce marketing, content creation, SEO, PR, social media management, and more.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. How did you get started in social media? In 2008, I started Convince & Convert to help corporations and other agencies strip away the hype and successfully integrate social media.

Paid Search Agency 128

Paid Search Agency Social Media Advertising Agencies Curation 128

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100