WebMarketCentral

JUNE 3, 2009

Due to "short-sightedness combined with a lack decisive management" on the part of UPS, the company had to shell out big bucks to avoid sharing the spotlight with Hooters—not a brand one normally associates with either horse racing or parcel shipping.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 15, 2008

Who's really clicking on your PPC ads? Why do PPC costs keep rising? by iMedia Connection Sandeep Krishnamurthy , Professor of Marketing and E-Commerce at the University of Washington, paints a bleak picture of the future of PPC advertising—then gets blasted for it in the Comments by some fairly high-profile sources.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Anything Goes Marketing

OCTOBER 13, 2008

The following was posted on MarketingProfs : Landing Page Critique For Agency's Ppc Campaign Posted By: melissa on 10/10/2008 5:23 PM (CST) 125 Points Hello, We are running a PPC campaign for a full-service marketing agency, and trying to decide on the best landing page for the promotion. All I hear about is your company.

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Optinmonster

FEBRUARY 26, 2020

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Both are free, but one is considerably faster and more thorough. In practice, both are probably needed.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Buzz Marketing for Technology

SEPTEMBER 30, 2008

May 19, 2008. I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. chrisbrogan.com.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Zoominfo

DECEMBER 19, 2018

The company covers everything from branding to entrepreneurship to product reviews. Live and unedited, you’ll get to see how a successful marketing company operates day-to-day. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hinge Marketing

DECEMBER 16, 2013

He had been supporting himself through grad school by doing work for large computer companies like SAIC and NCR. But I realized that I liked carving my own path,” Tim says, after founding three companies over the span of 18 years. Tim’s wife met him when he was between companies—leaving one startup to found another.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 48

WebMarketCentral

OCTOBER 27, 2008

Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? so far in 2008. The 100 top Web apps for 2008 by Webware The top 100 web applications as chosen by Webware readers, across 10 categories including browsing (e.g. How can you use StumbleUpon for SEO link building?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

SEPTEMBER 23, 2008

Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. Site Redesign: 4 Vital SEO Tips for Web Designers by Search Engine Watch Noting that, "Many times when companies consider a site redesign.their rationale may be that they need better 'marketing fluff'.Rarely

Design 20

Design Marketing Websites CMS Development Best Practices 20

Industrial Marketing Today

APRIL 26, 2010

More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Resources

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Zoominfo

OCTOBER 5, 2021

The company covers everything from branding to entrepreneurship to product reviews. Live and unedited, you’ll get to see how a successful marketing company operates day-to-day. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

WebMarketCentral

AUGUST 1, 2008

So here are several more of the best SEO-related pieces from 2008 thus far. And it's true that small business owners are frequently more appreciative and loyal than are big companies. Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009.

SEO 20

SEO SEM Best Practices Buzz 20

Atomic Reach

JANUARY 3, 2019

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. He has been recognized as a “Top 100 Entrepreneur Under 30,” by former President Barack Obama, and his company was featured on the list of “100 Brilliant Companies.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

EMagine B2B Blog

JUNE 25, 2013

eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Asahi/America is a diversified ISO9001:2008 certified manufacturer and supplier of corrosion resistant fluid flow products. PharmaCM (a Deloitte Company). Asahi-America. B2B Web Strategy'

Industry CMS 40

Industry CMS CMS Development Marketing Websites Paid Search Agency 40

EMagine B2B Blog

JUNE 25, 2013

eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Asahi/America is a diversified ISO9001:2008 certified manufacturer and supplier of corrosion resistant fluid flow products. PharmaCM (a Deloitte Company). Asahi-America. B2B Web Strategy'

Industry CMS 40

Industry CMS CMS Development Marketing Websites Paid Search Agency 40

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Hubspot

JUNE 27, 2011

River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. The company started blogging in 2008, and to date, it has 760 blog subscribers. 1) Got rid of PPC and decided to focus on earned traffic through blogging.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

AUGUST 16, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. All rights reserved.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

Hubspot

AUGUST 5, 2014

Moz actually is a direct extension of the company first started by Gillian. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Like a lot of companies back then, we spent tons of money ($26m) in 18 months and were out of business as fast as we got started.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. write effective PPC ad copy Tips on how to maximise the effectiveness of this key digital marketing channel.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Replace static ads with viral pay-per-click (PPC) displays. Take YouTube, for example.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. You'll see a line that resembles this: © 2008-09. | I've just changed mine to © 2008-10. I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless. Thanks for the reminder; just did it.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JULY 5, 2010

arikhanson [link] Mike Cassidy RT @jaybaer: I Get By With a Little Help From My Friends [link] honored to be in such great company! Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thomas for five days. Wonderful community-building strategy! link] Ankit Bathija Waiting for the awesome posts lined up.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 2, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. All rights reserved.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Ive founded 5 companies, and spent 15 years running digital marketing agencies. I feel like the other guy in the story- will you try social media if I give you some great case studies?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

JULY 27, 2010

Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy. All rights reserved.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? How should companies evaluate success? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

FEBRUARY 11, 2010

Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Ive founded 5 companies, and spent 15 years running digital marketing agencies. All rights reserved.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

JUNE 29, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. All rights reserved.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114