The Point

JANUARY 19, 2021

Tactically, this will mean deeper audience segmentation (and more data), improved creative, and personalized content that maps better to buyer and customer interests.” For most B2B companies, ABM will be as much a part of the B2B demand generation landscape as paid search or lead nurturing. – Ben, Creative Director. “I

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Biznology

APRIL 16, 2015

The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. Not long after their published article on corporate law, huge companies suddenly crashed – e.g. Enron, Arthur Andersen, and WorldCom. to also pursue broader social ends), has been argued for decades.

Paid Search Agency 80

Paid Search Agency Brand Identity Branding Companies 80

Webbiquity

FEBRUARY 7, 2020

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. These individuals must have solid general knowledge of multiple fields so they can steer the company in the right direction, view problems from various angles, and develop holistic solutions that can work on many levels.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

B2B Marketing Directions

FEBRUARY 5, 2023

has risen as the Federal Reserve has increased interest rates and taken other steps to tighten financial conditions in an effort to combat inflation. The idea that companies should maintain their marketing spending during an economic downturn isn't new. The risk of a recession in the U.S.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Biznology

DECEMBER 30, 2016

With what level of sophistication are companies in Japan practicing B2B marketing today? Consider this: fewer than 5% of Japanese B2B companies even have marketing departments. This all changed with what we call the Lehmann Shock in 2008. But companies don’t have the skills and the internal resources. No plans now.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Biznology

APRIL 24, 2017

Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. 43% of both B2C and B2B companies say they use organic and paid social media equally. 13% of larger companies only do organic social media.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey, which goes from awareness and interest, and beyond their buying decision. What Causes Data Loss? Malware Attacks.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. Companies today not only need to do good; they also need to tell stories about the good that they’re doing so consumers know about it.

Storytelling 211

Storytelling Trends Ethics Content 211

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. The first step is to understand what content generates the most early and mid-stage interest.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Contently

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. There’s a really interesting contrast playing out in marketing right now.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Launch Marketing

SEPTEMBER 2, 2020

These leads could be coming by means of a generic form on your website, a message from a company phone line or @info email. It’s not just you and your company that are positively impacted by a well-used CRM. In 2008, only 12% of businesses used cloud-based CRMs, but just over a decade later, it is at 87% and rising.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

BenchmarkONE

SEPTEMBER 17, 2020

In fact, 91 percent of companies with more than 11 employees now use CRM software. In 2018, 13 percent of companies said that investing in a CRM system was a top sales priority. . Companies that use a mobile CRM solution are seeing far higher adoption rates. It’s one of the most defining forms of technology in the past decade.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Martech

SEPTEMBER 11, 2023

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. Antoine Grant has a lot of business expertise, but only recently became a business owner.

Curation 115

Curation Purchase Pricing Price 115

B2B Marketing Directions

JANUARY 14, 2023

In their 1994 best-seller, Built to Last , Jim Collins and Jerry Porras argued that the most successful companies refuse to be constrained by the "Tyranny of the OR" and instead embrace the "Genius of the AND." Instead of choosing between A or B , these companies find a way to have both A and B.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Martech

MAY 18, 2022

A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. A true metaverse does not exist.

Rules 144

Rules Planning Work Management Advertising Agencies 144

ClickZ

MAY 1, 2020

Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Prior to joining Cardlytics, Michael Akkerman served as the Global VP of Kenshoo for five years where he helped grow the company from 20 to 700 employees. A history in ad tech. From there, he joined Cardlytics in 2019.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Why do we fight even what we know to be in our own vital interests? Find People. Find Groups.

Companies 100

Companies Work Management Advertorials RSS 100

B2B Marketing Directions

OCTOBER 9, 2022

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of information about marketing trends, spending and practices. In this post, I'll cover two more findings from the survey that I found particularly interesting. of respondents with B2B product companies and 67.3%

CMO 52

CMO Customer Surveys Analytics Research 52

Webbiquity

NOVEMBER 6, 2018

For most of corporate history, most companies haven’t really wanted to hear from their customers. Companies for decades ran focus groups and test markets, and of course monitored sales success. Companies now included generic email addresses (i.e., At first, people found this newfound interest flattering.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

B2B Marketing Directions

OCTOBER 1, 2022

The Fed's Open Market Committee has already raised the target federal funds interest rate 3 percentage points this year, and it's likely we'll see more interest rate hikes by the end of this year. The first critical step is to conduct a thorough and objective assessment of how a recession would be likely to impact their company.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

B2B Digital Marketer

MARCH 30, 2023

Friends from college had started the first Internet company in Arizona, and they needed marketing help. Jay was head of sales and marketing for an Internet company, back when domain names were still free. Realizing that giving prison tours was less fun than landfill tours, he actively sought an exit and found one, in 1993.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Salesforce Marketing Cloud

OCTOBER 14, 2021

Just as a car’s dashboard tells you if you need to speed up or slow down, or if your engine is overheating, the Salesforce Platform makes sense of what’s happening inside a company. It was 2010, and I had been working for a software company in Singapore, where I was initially a solutions engineer and then a client renewal sales manager.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

illumin

SEPTEMBER 25, 2023

Social media companies need to make money in order to operate and since usership on these sites is free, social ads are a critical part of their business model. This let advertisers easily target Facebook users based on age, location, and interests. In 2007 to 2008 Twitter also introduced Promoted Tweets.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Convince & Convert

JULY 27, 2011

I have learned from personal experience that building a platform is not only beneficial, but also imperative for many companies’ survival. From 2002 until 2008 nearly my entire livelihood was tied to one fairly specific type of work : enterprise resource planning (ERP) consulting. How did I do this? In short, I built my own platform.

Business 138

Business Consulting Mobile Marketing Planning 138

ClickZ

JANUARY 15, 2021

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. About Jivox. Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox’s impact on ecommerce marketing.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

ClearVoice

NOVEMBER 22, 2020

And while you should read industry-specific blogs — like the one you’re reading right now — it’s also beneficial to follow your interests. . If you are a new parent, and you know you have value to add to parenting companies or brands, find writers in similar life stages. 5 well-written blogs writers should follow. A Cup of Jo.

Cross-Selling 105

Cross-Selling Internet Marketing Work Management Design 105

markempa

AUGUST 1, 2017

Mike: Well, it’s interesting because, I think today, it’s incredible how cloud technology is forcing companies to be more empathic in their sales and marketing. Do the math on that for most companies: it’s a lot of money. Author’s Note: The transcript was edited for publication. It’s forcing them to.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey , which goes from awareness and interest, and beyond their buying decision. What Causes Data Loss?

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Brandwatch Marketing

OCTOBER 3, 2022

The search functionality allows you to filter influencers by types such as: bloggers, companies, and journalists. Kred is a good entry level tool for those interested in getting to grips with influencer metrics. Interested in seeing how Brandwatch Analytics can help you take your influencer marketing to the next level?

Tools 92

Tools Blogger Demographics Social Media 92

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Thanks to the internet, companies are far more connected to their prospects and customers. Yet, studies show that most companies only analyze roughly 12% of the data they have ( source ). The rise of big data.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Sprout Social

FEBRUARY 16, 2022

Then in 2008, the Evolution of Dance video was the first to reach 100 million views. However, because clicks and views were so highly valued, clickbait videos dominated the platform, pushing away user interest. Moreover, the company used surveys to collect information on what users enjoyed and preferred. 2012: Watch time.

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. This pattern is similar to what we saw in the 2008 / 2009 recession.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Brandpoint

OCTOBER 2, 2019

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” ” What an origin story!

Research 107

Research Ad Building Storytelling Content 107

ViewPoint

JULY 10, 2012

So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. There are always companies outperforming the overall economy. Lead rates trail the GDP by about a quarter.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120