Outreach

SEPTEMBER 29, 2020

As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. Unlike the economic downturns Bill saw in 2001 and 2008, the world is still doing business — particularly for companies that fully embrace the digital transformation. Keep your head up, and stay focused on dreams.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Oktopost

APRIL 8, 2020

Brands are using email to stay connected with good intentions, however, buyers are hearing from brands they do not hear from on a regular basis. The more human your brand can stay, your customers and prospects will remember your brand, your company and their experience during these unprecedented times which is better for the long run.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

ClickZ

JANUARY 15, 2021

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline?

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Martech

NOVEMBER 14, 2022

So I’ve been on top of news stories reporting that some companies are already pulling back some ad spend. Companies could go back to their pandemic tactics, in which they invested in email to keep customers informed and build authentic relationships. ” Some companies outgrew their systems, too.

Enterprise Management 112

Enterprise Management Work Management Paid Search Agency Marketing Management 112

DemandBase

APRIL 2, 2020

Since the turn of the century, namely 2001 and 2008, we’ve had to figure out new realities and reinvent the way we go to market during economic downturns. Additionally, they have audiences set up that allow SDRs to monitor spikes in intent for the keyword “Virtual Event” within each of their territories, to focus their activities.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

Televerde

JULY 26, 2021

Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. Today, 72% of B2B companies feel that content marketing is an important part of their core strategy. Quick Takeaways. Make It Visual.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey , which goes from awareness and interest, and beyond their buying decision. What Causes Data Loss? Data can be lost in many ways, but it is preventable: 1.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Martech

APRIL 9, 2024

Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Hootsuite started in 2008 and boasts 6,000 enterprise customers and 200,000 users overall. Driving lead generation by delivering more qualified leads based on insights into audience intent. In your inbox.

Analytics 109

Analytics Paid Search Agency Companies Enterprise Management 109

B2B Digital Marketer

MARCH 30, 2023

Friends from college had started the first Internet company in Arizona, and they needed marketing help. Jay was head of sales and marketing for an Internet company, back when domain names were still free. Realizing that giving prison tours was less fun than landfill tours, he actively sought an exit and found one, in 1993.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Strategic-IC

MARCH 24, 2020

In times of economic uncertainty it is normal to draw parallels with previous economic downturns such as those caused by the dot.com bubble or the 2008 credit crisis. Monitor market sentiment, use buyer intent data to understand the changing buyer behaviour, maximise your first, second and third-party data.

B2B Marketing 76

B2B Marketing Planning B2B Buyer Intent 76

Mereo

FEBRUARY 13, 2023

It was 2008, and the economy faced a crisis of the likes not seen in decades. Jay started his career in sports broadcasting at KWTX Broadcasting Company as a producer and reporter. He named his company Mereo, Latin for “to win through serving,” and the root for “merit.” Then, the 2008 economic crisis arrived.

Broadcasting 31

Broadcasting Lead Ranking B2B Sales B2B Marketing 31

Heinz Marketing

DECEMBER 19, 2017

Mark Suster with “One Small Change I Made that Improved My Mental State ” and Brad Feld with “ Did Tech Companies Ever Have Our Best Interests at Heart. “. I enjoyed writing for several years but other distractions and priorities took hold and I stopped – a common outcome for well-intentioned blogging efforts.

Social Media 69

Social Media Media Paid Search Agency Broadcasting 69

Conversica

MAY 6, 2020

Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects. Recognized as one of the fastest-growing companies year over year and ranked among the Deloitte Technology Fast 500, Inc. About LeadFabric.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. It seems absurd, but even this time around, many companies were caught completely off guard across all departments – from operations to public relations. One of the simplest methods of doing so is a chatbot.

Social Media 75

Social Media Planning Media Business 75

Valasys

AUGUST 30, 2019

They show strong marketing intents for the marketers to bank upon & gear themselves up; just like pages in the tarot world that carry messages to the knights. He quotes: “ With many companies already using contests and competitions to engage their employees, gamification technology can help formalize a performance-driven culture.”.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Content Marketing Institute

DECEMBER 5, 2017

How Financial Services Companies Build Relationships Through Content. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Widen: Online courses bring higher customer retention rate. Conclusion.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

SocialPilot

JANUARY 31, 2024

With its intent to empower individuals and businesses to create visual content effortlessly, Canva has a user-friendly B2B SaaS module. This list of influencers includes project managers, entrepreneurs, and remote work companies. It is a resource that no SEO or a marketer can work without, over 10 million users have used it since 2008.

Case Study 90

Case Study Case Studies Work Management Studies 90

Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” Bizo was founded in 2008 when it was spun out of its parent company. It’s because that parent company that started Bizo? This all begs the question: What happened?

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Hubspot

APRIL 3, 2017

He called his fictional firm EMERIH (Yep, that's "Hire Me" spelled backwards), and set up a website revealing his true intentions as a job seeker. Dress up as a Postmates delivery courier to personally deliver donuts to the companies he admired -- with his resume attached, of course. So did the fake prospect stunt work out?

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

Hubspot

JULY 9, 2018

The critically acclaimed mini-series takes place in Europe during World War II, recounting Major Richard Winters’ leadership of Easy Company from a grueling boot camp to the invasion of Normandy and on to the end of the war. And the only move the company could make was to rewrite the code. It would push them a year behind schedule.

Lead Scoring 76

Lead Scoring Lead Ranking Work Management Marketing Management 76

Content Marketing Institute

SEPTEMBER 26, 2018

When I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the keywords they rank for to show the value of content marketing. Prasun Shakya , The Prasun Shakya Company. Carola van der Linden , The Social Selling Company. Content Marketing Institute.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Esp with high consideration set products and long sales cycle, it makes it difficult to track. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Content Standard

SEPTEMBER 17, 2018

Having grown up watching a number of financial crises—from market crashes and banking scandals to the great recession of 2008—many millennials have developed a strong distrust of large, established financial institutions and advisory groups. The second key component to understand here is institutional distrust.

Ethics 46

Ethics Education Brand Identity Branding 46

Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” Bizo was founded in 2008 when it was spun out of its parent company. It’s because that parent company that started Bizo? This all begs the question: What happened?

Paid Search Agency 130

Paid Search Agency Zoominfo Ads Mobile Advertising 130

Hubspot

FEBRUARY 1, 2017

When Reed Hastings and Marc Randolph co-founded Netflix, the intention was clear -- they wanted to create an easy way for people to rent and return movies, without having to drive to the now-extinct video store. But on the surface, founder Mark Zuckerberg's intentions were fairly clear -- to allow students at Harvard to connect online.

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Hubspot

SEPTEMBER 27, 2015

We love the intention but think our two brands could do something bigger to make a difference. The competition between these two major beverage companies has been brewing for quite some time. Back in 2008, the competition between these two soup companies was just heating up. The creation of the McWhopper. 2 spot in 2014.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Brand Identity Branding 28

Hubspot

APRIL 18, 2019

Growth strategy allows companies to expand their business. A company's industry and target market influences which growth strategies it will choose. Depending on the kind of company you're building, your growth strategy might include, among others: Adding new locations. Start by learning from the most successful companies.

Word of Mouth 98

Word of Mouth Paid Search Agency Companies Viral Marketing 98

Hubspot

JANUARY 15, 2019

Consider one of American Express's company values -- "Customer Commitment". Having core company values can help you ensure each of your employees, from top leadership to entry-level, are working towards the same common goal, and share a bigger purpose. Additionally, we'll examine how some companies truly honor their values.

Paid Search Agency 100

Paid Search Agency Companies Customer Satisfaction Advertising Agencies 100

Martech

FEBRUARY 24, 2022

Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Santa Barbara, California-based Invoca was founded in 2008. Lost Sales Recovery automatically detects missed sales opportunities when callers either fail to reach a live agent (because they hung up or reached voicemail) or high-intent callers that did not convert.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Conductor

JULY 20, 2022

It’s common for companies like Forbes to publish rankings of the most trustworthy financial companies in the country. These types of searches often have a lower search volume, which can cause them to be less competitive to rank for and may have higher conversion rates due to more clear search intent.

Service 122

Service Tips Planning Lead Scoring 122

Leadspace

AUGUST 10, 2021

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. Companies enter into M&A for a variety of reasons: to diversify their service offerings or product portfolio, outpace the competition, move into new markets, or create revenue and team synergies. economy rebounds from COVID-19.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Leadspace

AUGUST 10, 2021

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. Companies enter into M&A for a variety of reasons: to diversify their service offerings or product portfolio, outpace the competition, move into new markets, or create revenue and team synergies. economy rebounds from COVID-19.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. Mapping themes to topics & persona intent Before you generate a ton of assets through atomization, it’s crucial to think about distinct customer journeys. Identify broad themes relevant to your industry, niche, and company values.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Companies are now increasingly focused on winning larger deals at accounts in their ideal customer profile (ICP). Some companies are shifting their plans to send personal emails from a salesperson, instead of HTML emails from marketing.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

seo.co

NOVEMBER 8, 2021

When Brian Clark started Copyblogger, his intent was simply to start a marketing blog that wasn’t like every other blog on the interent. Like Moz the company, The Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional. Copyblogger. Chris Brogan.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

TrustRadius Marketing

MARCH 14, 2022

There were amendments (ADAAA) made to the law in 2008 (in effect 2009) to extend its reach to provide better accommodations. Although it may not be your intention in any way whatsoever, not providing website accommodations can count as denying service. The ADA is a law that has been around for 32 years, since July of 1990.

Budget Programs 52

Budget Programs Paid Search Agency Guidelines Act-On 52