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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. Forward-thinking companies will get ahead of this evolving development. Demos, Conferences, Conventions On Hold. For many businesses, in particular those who relied on demoing, conferences, exhibits, and etc.

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The best pharma event management companies in 2023

SpotMe Blog

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

Cutting budgets seems like a risk-averse move, but history shows that companies can make large gains in down markets if they continue to invest in marketing. During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t.

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3 Ways Sales Leaders Can Build Adaptable Teams

Outreach

Buyers no longer start their search by scheduling sales meetings or calls — they seek out information on their own through reviews, demos, and other digital content. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. We already knew B2B buyer preferences were shifting.

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What marketers need to know to prepare for 2023

Martech

So I’ve been on top of news stories reporting that some companies are already pulling back some ad spend. Companies could go back to their pandemic tactics, in which they invested in email to keep customers informed and build authentic relationships. ” Some companies outgrew their systems, too.

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

The search functionality allows you to filter influencers by types such as: bloggers, companies, and journalists. Klout grabbed a lot of attention when it launched back in 2008 as it was one of first examples of scoring users based on social influence. Request a demo and we will be happy to show you. bw_banner_cta].

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10 Secrets to Producing a Video that Drives Results

Convince & Convert

If you want them to sign up for your mailing list, register for a customized online demo, call your sales line, or go to your product’s purchase page, incorporate that message into your video. In 2008, the New York Times found that 19.4 Introduce your company in the first 30-seconds. Present a call to action.