Outreach

SEPTEMBER 29, 2020

Selling teams need to be armed with proven data points, case studies, customer references, and evidence. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. By the time they speak to a sales rep, they’re well-versed about the product.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.) To Learn More.

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Martech

MARCH 6, 2023

That was back in 2008. We were one of the first DMPs coming to market in 2011.” “We’ve run case studies in environments like Safari that are already third-party cookie-restricted that have improved on results brands have seen running campaigns on third-party cookies.”

Work Management 88

Work Management Marketing Management Paid Search Agency Advertising Agencies 88

Contently

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

markempa

AUGUST 1, 2017

The answer can make a huge difference in your sales and marketing results. And he’s had a profound influence on how we sell and market, especially those who are in B2B. Because with the cloud, the conversation has to shift from the old “our-solution” marketing: our solution will do this, and our solution will do that.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

markempa

FEBRUARY 18, 2009

Sherpa’s free report is filled with mini-stories from our colleagues in the marketing world who have learned through trial and error. The topics of this year’s report touched on just about every aspect of marketing out there – from tradtional tactics to Web 2.0 and mobile marketing.

Web 2.0 120

Web 2.0 Planning PPC Case Study 120

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Brandpoint

OCTOBER 2, 2019

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” ” What an origin story! We work together!

Research 107

Research Ad Building Storytelling Content 107

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. November 11, 2008 in Case Studies | Permalink. Case Study Writer. Social Media.

Conference 120

Conference Copywriting Copyright Case Study 120

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Charlie Kautz, TaylorMade Golf @charlietour.

Social Media 121

Social Media Media Best Practices Skype 121

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. « Technology PR Sessions at 2008 PRSA Conference | Main. Marketing Knowledge. Sales Materials.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Outbrain

MAY 29, 2019

Founded in 2008 as a subsidiary of the “Mediengruppe Oberfranken”, inFranken.de The Outbrain optimization team used a powerful two-pronged tactic to increase user interest and participation, leading to truly incredible performance marketing results for inFranken. Click here to see the full case study.

Traffic 36

Traffic Facebook CTR Case Study 36

Kevin Indig

NOVEMBER 13, 2023

Think about Growth Memo Premium as research reports you can: learn from use as case studies to get buy-in for projects evaluate companies more effectively (as an investor) If you want to sign up, stay tuned until Thursday. User research has been replaced by performance marketing and now lives with UX or product teams.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Directive Agency

JUNE 18, 2020

Key Points: We outlined 8+ different SaaS marketing metrics you must track. See the SaaS marketing template our team utilizes: the LTV:CAC method. The only way to measure growth from SaaS search marketing (and all other marketing) campaigns is revenue. SaaS marketing metrics that matter. Do your research !

Lead Ranking 59

Lead Ranking Work Management Marketing Management Marketing Qualified Leads 59

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

WebMarketCentral

AUGUST 17, 2009

27 Quick Tips To Top Search Engine Rankings by Mike's Marketing Tools Michael Wong condenses all of the top SEO techniques into this one relatively short article, from generating internal and incoming links and the proper use of meta tags to guidance on site maps, keyword density and moving Javascript into separate files.

SEO 20

SEO Best Practices Adwords Copywriting 20

B2B Digital Marketer

MARCH 26, 2021

Your marketing strategists should aim to form integrated marketing strategies that follow the buyer’s journey and their digital elements to all of it. Your overall goal as a marketer should be to become a customer advocate. How COVID-19 Brought A Huge Spotlight On Digital Marketing. Confession: I made a few mistakes too.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Lead Ranking B2B Thought Leadership 52

Buzz Marketing for Technology

JUNE 27, 2008

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. Published Friday, June 06, 2008 8:13 PM by Rebecca. June 6, 2008 10:41 PM. June 8, 2008 11:03 AM. Case studies and best practices.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Exo B2B

MARCH 20, 2018

Three-quarters of orders came from the United States, where the major market trends come from. However, following the financial crisis in 2008, the industry was severely affected and transformed. However, following the financial crisis in 2008, the industry was severely affected and transformed. The analysis.

Digital Transformation 49

Digital Transformation B2B eCommerce B2B Sales 49

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. By Lauren Trees on June 26, 2008. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. By Lauren Trees on June 13, 2008. By Jim Lee on June 11, 2008. KM Edge: Where the best in Knowledge Management come together. KM Overview.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Archives June 2008. April 2008. March 2008. February 2008. January 2008. case studies. 14 June 2008, Gráinne @ 9:37 am.  I’m at the Eden 2008  conference in Lisbon. Sennett, 2008), in which Sennett takes the concept of craftsman and puts it in modern context.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Buzz Marketing for Technology

JUNE 27, 2008

February 2008. April 2008. March 2008. February 2008. January 2008. on Tue 05 Feb 2008 07:09 PM PST | Permanent Link. from the markets and the customers inwards. they like performing well, they like being competent and being well-rewarded, and theyre in tune with the markets out there.

Peer-to-peer 100

Peer-to-peer Ideal Customer Profiles Lead Ranking Network Marketing 100

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

March 14th, 2008. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JUNE 27, 2008

Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. Late next week, I’ll be in Porto, Portugal for WikiSym 2008 planning meetings, followed by the one-day symposium An International Discussion of Work Towards The New Knowledge Forge. k12online06. knowledge management.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

SpotMe Blog

JUNE 13, 2023

Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. ITA Group designs events that meaningfully connect with attendees.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Online Marketing Institute

JUNE 17, 2009

However, customers do align themselves to a half dozen common "solution sets" that respond to common points of pain that are shared by many marketers. Product Tour Walk through our product modules to see how we can address marketing challenges. Contact | Site Map © 2008 Aprimo Inc. What is MRM? All rights reserved.

Enterprise Management 40

Enterprise Management Marketing Management Resource Management Advertising Agencies 40

Hubspot

APRIL 11, 2017

I never thought of myself as a growth marketer, let alone a growth hacker. It was built with the idea that every marketer stands to benefit from understanding how growth hacking works. KISSmetrics is one of the leading analytics platforms that marketers use to obtain the data they need to grow. 2) KISSmetrics. 3) Quick Sprout.

Marketing Websites 78

Marketing Websites Startups Communities Case Studies 78

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60