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[Research Round-Up] B2B Highlights from "The CMO Survey" - The Impact of Marketing Analytics and "Working from Home"

B2B Marketing Directions

In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.) This research has been conducted semi-annually since 2008, and it consistently provides a wealth of information about marketing trends, spending and practices.

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Have We Really Improved Marketing Productivity?

B2B Marketing Directions

During the past couple of years, many B2B companies have adopted account-based marketing, and many have begun using predictive marketing analytics technologies to support ABM and other marketing efforts. But have these innovations really improved the bottom-line productivity of B2B marketing?

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention.

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Example : As early as 2008, networking giant Cisco has been using social media to launch products.

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A sales-side view of marketing, automation and AI

Martech

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services.

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Theresa Kushner: Spotlight on the expert

Martech

” Theresa Kushner has been at the center of marketing data and analytics since the beginning. I developed products for children; the books and things that went in the packaging for the Speak & Spell products [ handheld computers for children ]. You had to get hands-on with marketing intelligence and analytics?

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How B2B brands can benefit from social listening

Brandwatch Marketing

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Example : As early as 2008, networking giant Cisco has been using social media to launch products.