Kaon

JULY 22, 2020

Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. This storm is here to stay for a while, and even if the nature of the storm changes, the after-effects will last a very long time – so, we need to act on it. By Thomas Scheerder.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

illumin

SEPTEMBER 25, 2023

The birth of paid social With the rise of social media came the birth of social media marketing. In 2007 to 2008 Twitter also introduced Promoted Tweets. This has given marketers new tools to reach the almost 4.8 Social media marketing today Social media is continuing to evolve and with it, social media marketing.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Marketing Insider Group

NOVEMBER 3, 2014

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. This is more than a cliche.

Content Marketing 100

Content Marketing Content Marketing & Strategy Act-On 100

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. Standard economic theory held that people weigh the economic costs and benefits of their decisions and usually act to maximize their economic self interest. For decades, economists assumed that humans make economic decisions rationally.

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Heinz Marketing

APRIL 30, 2020

For example, we have several clients in board meetings this week discussing and confirming their path forward – with broad product, customer, marketing and sales implications. Lately other customer-facing teams have gotten involved as well, rebranding these events as Sales & Marketing Kick-Off (SMKO) or Revenue Kick-Off (RKO).

Planning 109

Planning Act-On Work Management Interactive Marketing 109

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today !

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Zoominfo

MARCH 8, 2021

These acts of unwarranted demolition to servers and drives result in lost data — unless you take the right steps in prevention. Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. To combat this catastrophic oversight, World Backup Day is held on March 31.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Marketing Insider Group

SEPTEMBER 22, 2014

Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain a little more about why I bet my career on content marketing. We receive 5,000 marketing messages a day. ” And that was way back in 2008!

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

Salesforce Marketing Cloud

FEBRUARY 17, 2022

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. Among them — be unappreciated, be replaced on a whim, file all day — one aspired to claw his way up to middle management. The low regard with which middle managers are held hasn’t improved much since then.

Work Management 98

Work Management Curation Training Gartner 98

Hubspot

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global Marketing Strategies.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

QuanticMind

MAY 25, 2023

So far, they’ve stuck together and shown more unity than back in 2007-2008. The question becomes, how do marketers pivot their current or traditional marketing plans in an effort to really be in front of the right people? How will the writer’s strike affect advertisers? Paul Morrone : The first domino to fall was late night TV.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

B2B Marketing Directions

OCTOBER 25, 2020

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. In reality, marketers have been using principles of the behavioral sciences for years, albeit largely unwittingly.

Buy 78

Buy B2B Opinions Customer Surveys 78

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

DemandBase

JUNE 12, 2020

A collection of essays by Ta-Nehisi Coates originally from The Atlantic magazine between 2008 and 2016, over the course of the American Barack Obama administration. The post Black Lives Matter: Resources to Learn, Grow, and Do Better appeared first on Account-Based Marketing – Demandbase. The Lake Street Council. Black Lives Matter.

Resources 83

Resources DemandBase Lock-In Class 83

Adobe Experience Cloud Blog

AUGUST 17, 2018

When I started my internship at Marketo, though, the other love of my life became marketing. In this blog, I am going to share with you several reasons why demand generation marketing is like a game of college football, and to do it, I am going to shamelessly plug The Best University in the World, the U of U. The Coach .

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand Generation 94

Zoominfo

MARCH 8, 2021

These acts of unwarranted demolition to servers and drives result in lost data — unless you take the right steps in prevention. Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. To combat this catastrophic oversight, World Backup Day is held on March 31.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

nDash

FEBRUARY 1, 2022

Way back in 2017, nDash published a short series of interviews with some of the brightest minds in marketing. Welcome to a new series of Dumb Questions for Brilliant Marketers. And how (if at all) has the role of content marketing shifted during this time? For 2022, we’re bringing it back!

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Bannerflow

OCTOBER 12, 2018

Fundamentally, Google’s online tools are a key component of how many marketing teams work. However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. billion in 2008. It is not a marketing platform. Google Marketing Platform. Google Ads.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Content Standard

JANUARY 3, 2019

And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. In recent years, content marketing experts have encouraged companies to talk less about themselves and more about their audience. Deeper market research and more useful insights.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

ATAK Interactive

OCTOBER 23, 2019

first published Magento in 2008. Today, Magento’s owner, Adobe, has released an enterprise Magento 2 commerce edition, that acts as a paid version, as well as the Magento 2 Open Source Community Edition , a free open source edition with more flexibility than ever before.? Advanced marketing tools . Shipping .

Communities 78

Communities CMS Development Industry CMS Enterprise Management 78

B2B Marketing Directions

FEBRUARY 22, 2015

Three themes have dominated much of the conversation about marketing over the past few years - technology, data, and content. The explosive proliferation of marketing technologies has been frequently documented. For example, Scott Brinker's latest graphic of the marketing technology landscape includes almost 1,000 solution providers.

Planning 45

Planning Paid Search Agency Marketing & Strategy Customer Surveys 45

WebMarketCentral

FEBRUARY 10, 2009

The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Are Your Analytics Reports Breaking News or Listing Facts?

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

WebMarketCentral

AUGUST 24, 2009

Stupid marketing copy mistakes by iMedia Connection Christopher Richards provides an amusing tour of common mistakes made when ad copy strays, under categories such as "sloppy copy" and "beyond clich é." Content marketing within the realm of social media is extremely powerful, but it does have a downside. Clueless tech support.

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

Biznology

OCTOBER 18, 2012

But I am excited about this tool not so that spammers can clean up their act, but so that victims of spammers have an escape route. I’m not really sure why it took this long for Google to take this step–what they announced is almost uncanny in its similarity to what I outlined for them to do in March of 2008.

Google 80

Google SEO Ethics Opinions 80

seo.co

MAY 1, 2022

So, we can only base our knowledge back in 2008 when Google claimed that its servers processed 20 petabytes daily. At least, that was the latest count in 2018 when Google was still transparent about the changes. Now, we can only speculate, but it is safe to say that the number is more than 3,200 based on the historical update pattern.

Google 98

Google De-duplication SEO Keywords 98

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What is it?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

ATAK Interactive

OCTOBER 23, 2019

first published Magento in 2008. Today, Magento’s owner, Adobe, has released an enterprise Magento 2 commerce edition, that acts as a paid version, as well as the Magento 2 Open Source Community Edition , a free open source edition with more flexibility than ever before.? Advanced marketing tools . Shipping .

Communities 60

Communities CMS Development Industry CMS Enterprise Management 60

ATAK Interactive

OCTOBER 23, 2019

first published Magento in 2008. Today, Magento’s owner, Adobe, has released an enterprise Magento 2 commerce edition, that acts as a paid version, as well as the Magento 2 Open Source Community Edition , a free open source edition with more flexibility than ever before.? Advanced marketing tools . Shipping .

Communities 60

Communities CMS Development Industry CMS Enterprise Management 60

Buzz Marketing for Technology

JUNE 27, 2008

June 5, 2008 in Ideas , elearning , learning | Tags: 2.0 , beachcombing , e-learning , elearning , learning , new ideas , new thinking | by Shaune. April 2008. March 2008. February 2008. January 2008. June 5, 2008 at 3:53 pm. The Learning Journey self development and new ideas. The Platform. e-learning 2.0.

Peer-to-peer 100

Peer-to-peer Wiki Thought Leadership Case Studies 100

Buzz Marketing for Technology

OCTOBER 6, 2008

Posted by Michele Martin on September 29, 2008 at 6:47am. My Discussions. Add a Discussion. Were sorry, but this discussion has just been closed to further replies. WEEK 1: Introduction to LinkedIn. View Discussions. than Facebook with a more formal culture of relationships and connections. Also check out " Im on LinkedIn, Now What? ".

Linkedin 100

Linkedin Ning Screencast Social Networks 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Savanta

JULY 27, 2011

But why, you may wonder, is a B2B marketing research agency like Circle talking about sustainability. Increasingly sustainability is becoming embedded throughout corporates and amongst individual departments – including marketing – for three very compelling reasons.

Work Management 120

Work Management B2B Marketing Paid Search Agency Marketing Management 120