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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

At the start of the 1980s, a husband and wife sat together at a dining room table and conceived what would be the world’s first eCommerce website. Alexander Randall was Ph.D. in General System research and his wife, Cameron Hall, had a degree in economics. Both combined their knowledge to create a marketplace for used computers. eBay in 1996.

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The Yin and Yang of High-Performance Marketing

B2B Marketing Directions

Instead of choosing between A or B , these companies find a way to have both A and B. In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing leaders.

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. ” “We don’t just choose between things; often, we choose who we want to be.”

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Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. The phrase was, “ E very A mateur D oes G et B etter e ventually. So, in the age of an information overload and short attention spans, how do you attract eyeballs and cultivate trust?

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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

Whether it is segmenting your audience or using A/B testing for keyword research, you will find strategies in this article to help boost engagement with your audience. A/B test your email marketing campaigns to improve them. Why Email Marketing? When it comes to business, email is overwhelmingly the platform of choice.

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3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

ViewPoint

In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Sometimes those people are us! So after all these years what have we learned? As it turns out a lot. The Problem in a Nutshell. Yet it’s not our fault. The Bottom Line.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. I’m sitting on a panel next week that will discuss long-term marketing trends.

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