Industrial Marketing Today

JUNE 15, 2010

I make my living providing marketing services including designing and marketing industrial websites. Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. &# Flowtown gives you the answer in seconds. Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Revenue is the most needed one now, hence my addressing it here. Revenue is the most needed one now, hence my addressing it here.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

MAY 11, 2010

Yes, your prospective customers are confused and uncertain. After all, why would they even be coming to your Web site unless they had questions about your product or service? After all, why would they even be coming to your Web site unless they had questions about your product or service? To be entertained? I think not.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. The first ever bitcoin transaction happened in 2010 via Bitcoin Talk, when one user bought 2 pizzas for 10,000 bitcoins. Customer support. The crypto community loves to stay in-the-know about current happenings and trends.

Social Media 75

Social Media Media Brand Identity Branding 75

Convince & Convert

MARCH 25, 2010

They’ve only been around approximately 8 weeks, and they already have thousands of customers. For now, the service is free, so if you’re interested, sign up soon. Mr. Lake told me that beta customers are likely to receive a discount when Swix switches over to a monthly fee service.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

Convince & Convert

APRIL 14, 2010

Instead, they revolve around removing friction and uncertainty for potential or current customers. Geek Squad makes its living providing technology configuration and repair services, via BestBuy stores everywhere. They aren’t trying to sell you services – at least not at that point – they are being helpful.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. All of us have influences. People who have educated, inspired, engaged, supported us.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? But, when the next issue is printed, unless you advertise again, the flow of new customers stops.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Outgrow

MAY 23, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . An upcoming marketing trend is __. So, it was called custom media and custom publishing at the time.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the hot new trend in social media that we can bring to our clients? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? link] jaybaer I agree Danny.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. 19% seek customer support. I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Social Media is optional It doesn’t matter what the demographics of your customers are. Your customers and prospects are talking about you online. Be where your customers are.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

NOVEMBER 8, 2010

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services. It was all perfect.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

MARCH 12, 2015

This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. Customers across the country were asked to doodle on their Starbucks cups and submit pictures as entries. 1) Burberry. 3) Starbucks.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Support customer service and/or sales initiatives in the field.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” It’s also simple to customize.” Insight, trends, technology and more on.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Target customers. Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Hubspot

DECEMBER 20, 2011

In 2008, the age of the average user jumped to 33. In 2010, it was up ever further to age 38. What this data means is that Instagram has created something that successfully taps into the mobile and social marketing trend, but that doesn't mean it will inherently help advance everyone's marketing objectives.

Outgrow 28

Outgrow Social Networks Buzz Inbound Marketing 28

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Industrial Marketing Today

JULY 1, 2010

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. There is a big difference between what B2B customers say they want and what really drives their purchasing decision.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter users frequently exchange information about products and services.” 51% of active Twitter users follow companies, brands or products on social networks.

Twitter 100

Twitter Stats Tools Tips 100

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Previously, the service started as a blog comment search engine. Social Media Marketing Dictionary: 120 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” They work in, or closely with, marketing teams to leverage technology to improve marketing performance and deliver remarkable customer experiences. In 2010, I had an epiphany.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Hubspot

JUNE 23, 2010

Previously the service started as a blog comment search engine. is a free URL shortening service that provides statistics for the links users share online. Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

MAY 15, 2020

Even better, KFC launched its new logo with the help of a HubSpot customer, Synergy Events , who constructed the logo from 65,000 one-foot-square tiles laid out in the Mojave Desert, which can be seen from space. All of the Apple products focus on giving its customers a great experience through a sleek interface.

Design 93

Design Brand Identity Branding Amazon 93

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? View Comments Bas Reus This is truly a trend like you have written about some time ago.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Who better to help me buy a flat screen TV than the employee who sees 100 customers a week? Are there trends to be looked at sure.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 8, 2010

And you should really consider Verizon instead of the iPhone and the horrendous service from AT&T (i.e. Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. Great post! link] jaybaer thanks.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137