Chris Koch

OCTOBER 30, 2009

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. In fact, it’s hard for most of us to imagine these people using social media at all. What do you think?

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). Have you struggled to answer that question? It becomes even more complicated if you sell through channel partners and there are different pricing structures in place.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 26, 2010

83% of buyers review only three or fewer pieces of content before making a decision on purchases under $1,000, while 70% of buyers review four or more pieces of content on purchases greater than $10,000. By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. I came across two research studies that answer the last question with a big YES! The first study done by AWeber (aff. Copyright © 2010 Tiecas, Inc.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 5, 2010

It must help your customers make the best use of their purchase. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. Your content also needs to perform another key function. After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Digital B2B Marketing

APRIL 20, 2011

If you did, would the content you purchased live up to your expectations? The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Go to one of your registration pages. If your form included a $39.99 If your registration page fails the test also, don’t feel bad.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. With 75%of B2B buyers saying they use social media to make purchasing decisions, what kind of decision will they make when they land on your social media? There’s no denying that video is here to stay.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

In complex industrial sales, researchers often do not have the authority to make the final purchase decision. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. However, they do have a strong influence. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Pardot : another pretty powerful product; see my blog review from December 2008. I did publish a real review in July 2009.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

OCTOBER 4, 2011

This leads to 2008 with the emergence of social media. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. No B2B marketer cares about or tracks your song downloads, picture views, clothing purchases, or quiz results. Enter the recession.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Martech Advisor

DECEMBER 6, 2019

Their current behavior and purchase patterns. Product/Service: Is the product/service relevant to existing customers and is the purchasing decision-making process reducing with the current product/service line? For example, did you know that Facebook turned profitable in 2009? Their projected behavior and patterns.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Hubspot

FEBRUARY 23, 2017

They cited a disastrous site redesign in 2009, after which traffic and users plummeted. Touted as “ Myspace for boomers ,” it set age restrictions that prevented anyone under the age of 50 from joining-- however, the age restriction was lowered to 40 in 2008. Eons was designed to be a social network for baby boomers. Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

B2B Marketing Savvy

SEPTEMBER 15, 2009

Sure, campaign 2008 thrust Twitter on to the public stage, but what else? A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. of the 2009 ISCRAM Conference. Lenhart, A (2009). A Smattering of Social Media Maturity Proof Points. Honeycutt, C.,

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Biznology

APRIL 22, 2013

Inc.com profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries. Listen to doubters.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Adobe Experience Cloud Blog

MAY 25, 2010

(CMO Council: Marketing Outlook 2008.). In addition, 8 in 10 marketers (79%) indicate that the need to measure, analyze and report marketing effectiveness was greater in 2009. This problem is true across all industries, but it is especially acute in businesses with considered-purchase products and a long revenue cycle.

CMO 48

CMO Forecasting Budget Programs ROI 48

WebMarketCentral

OCTOBER 13, 2009

Can Blogs Help Drive Purchasing Decisions? by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. She notes, however, that more recent research indicates that both readership of and trust in blogs is increasing.

Forrester 20

Forrester Landing Pages Business Best Practices 20

Hubspot

APRIL 5, 2011

Companies spent 17% less on trade shows in 2009 verses 2008 4. “Search engines, blogging and other Internet trends have fundamentally transformed the way people and businesses purchase products, but most small businesses still use outdated and inefficient marketing methods.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Chances are that the buyers of complex solutions have a lot to learn before they develop the knowledge and confidence they need to make the best purchase decision. Eccolo Media 2008 B2B Technology Collateral Survey. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

FEBRUARY 11, 2010

But, with an easier way to deliver custom content, receive full profits, get instant results, and even an opportunity to provide subscription apps instead of one-time purchases—will developers still stick with the mold Apple has pioneered, or will they break out of the box? Gaming drives a large percentage of native app revenue.&#

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Hubspot

OCTOBER 26, 2011

14) Nearly six in 10 holiday shoppers (59.9%) say they plan to take advantage of retailers’ sales and discounts to make additional non-gift purchases for themselves and their families during the holiday season. 17) In 2010, holiday shoppers timed their purchases around key promotional periods. Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

The ROI Guy

JULY 19, 2012

There is an exciting set of new research to help you understand the way purchasing decisions are made, and new ways you can leverage this science to create better content to drive more favorable and faster purchase decisions. If you don’t have a strong logical business case for purchase, you won’t get the deal approved.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Hubspot

DECEMBER 8, 2014

First, we see an initial spike in the 2008 holiday season when the Snuggie is launched. By the 2009 holiday season -- that massive spike you see -- the Snuggie is a cultural phenomenon, and is the target of many-a-late night talk show host. After a few purchases, a kid would have more Silly Bandz than they’d know what to do with.

Product 28

Product Elasticity Wikipedia Trends 28

Hubspot

NOVEMBER 12, 2010

While the Senator’s legislative agenda for the 2009-2010 session focuses on promoting reform and recovery throughout the state , his day-to-day agenda always includes communicating with his constituents, a task he relies heavily on social media for. What Social Media channels do you currently use and how long have you been on them?

Social Media 28

Social Media Media Inbound Marketing Youtube 28

Convince & Convert

JUNE 17, 2010

Also I have made some cool purchases & love to see the photos made via iphone of where people are right now. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] [link] Melba Ann Williams Luv Twitter~it is a great way to vent or just check in with friends in 140 characters. All rights reserved.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Outgrow

MAY 23, 2022

So, if you have insights into how they purchase a product, absolutely. Joe Pulizzi: So yeah, I mean, let’s see, we started the business in 2007 and in 2008, 2009, we started our, our research project. Joe Pulizzi: I think that you should use any research you possibly can to understand your audience.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Atomic Reach

JANUARY 3, 2019

It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. Have you ever had someone try to sell you something?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Activate your fans, don’t just collect them like baseball cards. It’s not viral unless it is. Linkedin is for people you know.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

The ROI Guy

FEBRUARY 11, 2009

But that was back in June of 2008 before the meltdown. From Computerworld reporting on Microsofts latest announcement on XP support: a) On June 30th, XP will no longer be available for general purchase. The numbers prove out that frugal IT executives are in-line with my opinion. We estimate the number to easily be double this today.

Marketing Management 40

Marketing Management Paid Search Agency Planning Budget Programs 40

Hubspot

OCTOBER 1, 2014

As you can glean from the excerpt below, Adams had some serious misgivings about how the unregulated patent medicine market operated: "Gullible America will spend this year some seventy-five millions of dollars in the purchase of patent medicines. 2009: FDA 2.0. Visit MedWatch or call 1-800-FDA-1088.". These sponsored links (a.k.a.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

Hubspot

FEBRUARY 20, 2015

In 2008, General Mills paired gluten-free editions of its well-known Chex cereals with a major marketing effort. Today, 39% of food companies manufacture gluten-free products, up from only 15% in 2009, according to Mintel.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28