The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Litmus

APRIL 1, 2021

Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. Let’s take a look at the first email she designed and developed for Experian in 2009: Source: Lily Worth. I designed this in photoshop in 2008, at my very first graphic design internship. Source: Mark Orr.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

markempa

JANUARY 11, 2011

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. A big part of the 2011 Social Marketing Benchmark Report will look at the monetization of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. A big part of the 2011 Social Marketing Benchmark Report will look at the monetization of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Hubspot

OCTOBER 17, 2018

In 2008, HTC became the first manufacturer to make Android devices and other brands followed. Borders shuttered in 2011 and Barnes & Noble -- Where Amazon’s Jeff Bezos used to have company meetings -- has consistently seen falling shares, revenue, layoffs, and store closures. First-Mover Disadvantage.

First-Mover Advantage 73

First-Mover Advantage Work Management Marketing Management Amazon 73

Online Marketing Institute

AUGUST 14, 2011

This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. The more you share it, the easier it is for us to produce more. Read Susan’s post announcing this report. I’ll link to posts that add to the discussion below. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Digital B2B Marketing

APRIL 20, 2011

The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Personally, I would not, here are a couple reasons why this fails the content selling test. It immediately looks like it is out-of-date information.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Rain: The Growth Agency

DECEMBER 14, 2020

Tour, 2003 and 2008 matches between the United States and Mexico, and the 2005, 2007, 2009, 2011 and 2019 CONCACAF Gold Cups. Founded in 2011, Impression Sports is one of the leading firms in the business, led by its staff’s widespread industry experience and results-driven approach.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad brokers Lead Ranking 40

Hubspot

MARCH 21, 2014

— Diana Urban (@DianaUrban) April 25, 2008. I''ve certainly been convinced otherwise. — Katy Perry (@katyperry) February 21, 2009. — Ellen DeGeneres (@TheEllenShow) March 10, 2009. — Tyra Banks (@tyrabanks) July 17, 2009. — Tiger Woods (@TigerWoods) June 26, 2009. Is this anything?

Social Networks 28

Social Networks Twitter Hubspot Network Marketing 28

Marketing Insider Group

OCTOBER 21, 2015

Amber van Natten is Managing Editor at NewsCred in NYC and Razin Mustafiz is a Product Manager at NewsCred in Dhaka. Methodology: Content Marketing Technology Startups Considered. CrunchBase. https://www.crunchbase.com/organization/skyword. 11,000,000. 24,246,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hinge Marketing

JUNE 1, 2015

From Blogs to Books In 2008, on the heels of both personal and professional blogging success, Wiley Publishing reached out to Paul, asking him to write a book for their famous “Dummies” series. What had begun as a personal endeavor had led to a new direction for his entire career.

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

The ROI Guy

SEPTEMBER 21, 2010

Enough being done to prove returns and drive even more investments in 2011? in 2010 compared to 2009 levels. This is quite a change from 2009 budgets, which declined 8.3% compared to 2008. This is quite a change from 2009 budgets, which declined 8.3% compared to 2008.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Planning 40

Adobe Experience Cloud Blog

OCTOBER 4, 2011

This leads to 2008 with the emergence of social media. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement.

Demand 48

Demand Brand Identity Branding Demand Generation 48

The ROI Guy

AUGUST 17, 2010

percent increase that the research firm had originally predicted earlier in the year, but still better than the challenges faced in 2009, when worldwide IT spending totaled $2.3 percent decline from 2008. The 2010 growth forecasts, although positive, are lower than the original 4.1 trillion, a 5.9

Gartner 40

Gartner Positioning Spending Forecasting 40

Hubspot

FEBRUARY 23, 2017

Friendster launched in 2002, was rebranded as a social gaming website in 2011, and shuttered completely in 2015. They cited a disastrous site redesign in 2009, after which traffic and users plummeted. Let’s discuss some of the networks we’ve forgotten and why they didn’t stick around. 5 Dead Social Networks You Might Not Remember.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Hubspot

APRIL 5, 2011

Companies spent 17% less on trade shows in 2009 verses 2008 4. Join us for Marketing Transformation week, April 4-8, 2011 for the chance to win exciting prizes. On Demand Webinar & Report: 2011 State of Inbound Marketing. Learn the latest findings from the 2011 State of Inbound Marketing Report.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

The ROI Guy

OCTOBER 21, 2009

According to Gartner’s latest research, the IT industry is exiting its worst year ever in 2009, as worldwide IT spending is on pace to decline 5.2 It will only slowly improve in 2011.” According to Peter, “2010 is about balancing the focus on cost, risk, and growth.

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40

Hubspot

MAY 29, 2014

Conan O’Brien -- Dartmouth (2011). Rowling -- Harvard University (2008). In her 2008 commencement address, J.K. Marissa Mayer -- Illinois Institute of Technology (IIT) (2009). ” Denzel Washington -- University of Pennsylvania (2011). "You cannot have a voice without the risk of criticism.".

Business 28

Business Television marketing Class Trust Marketing 28

Hubspot

MARCH 12, 2015

The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. Coca-Cola first launched the campaign in Australia in 2011, but expanded it to the United States, United Kingdom, and other regions across the world. 4) Tourism Queensland. 7) Chobani.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Hubspot

OCTOBER 26, 2011

7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. percent during the 2011 months of November and December to $465.6 21) In August 2011, 75% of consumers had started researching their holiday purchases with 89% of those consumers starting their shopping online. Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

The ROI Guy

JULY 19, 2012

Sources: Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain by Patrick Renvoise and Christophe Morin (Oct 2, 2007) Buyology: Truth and Lies About Why We Buy by Martin Lindstrom and Paco Underhill (Oct 21, 2008) How We Decide by Jonah Lehrer (Feb 9, 2009) Buyology: Truth and Lies About Why We Buy by Martin Lindstrom and Paco Underhill (..)

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Online Marketing Institute

MARCH 13, 2011

bookmark to: Tagged as: Internet Marketing , Marketing , marketing software , salesforce.com Leave a Comment Previous post: 7 Recommendations For Improving The Customer Experience Next post: CRM Marketplace News Update 9/8 – 9/12/2008 Follow Me Online Certifications     Search & eMail Dont Miss Out On Any Posts. b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. CIO Priorities for 2011 Indicate Continued Frugaln.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

SEPTEMBER 20, 2014

FedEx finally adopted the simple yet memorable slogan “The World on Time” in 2009, and keeps it to this day. Ford’s 2008 campaign “Drive One,” though relatively successful in its simplicity and direct call-to-action, is not as effective as Ford’s newest advertising effort, “ Go Further.”

Brand Identity 28

Brand Identity Branding Advertisements Advertising 28

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Outgrow

MAY 23, 2022

We had our first event, content marketing world in 2011. Joe Pulizzi: So yeah, I mean, let’s see, we started the business in 2007 and in 2008, 2009, we started our, our research project. So, I said, okay, let’s call it content marketing, just like search engine marketing, just like social media marketing.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Atomic Reach

JANUARY 3, 2019

Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

OCTOBER 1, 2014

2009: FDA 2.0. The FDA took on online drug advertising in 2009, sending out more than a dozen warning letters to pharmaceutical companies who were buying up sponsored search engine links. For more information on the 2009 crackdown on sponsored links, check out this article from Search Engine Land. These sponsored links (a.k.a.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

Hubspot

FEBRUARY 20, 2015

In 2008, General Mills paired gluten-free editions of its well-known Chex cereals with a major marketing effort. Today, 39% of food companies manufacture gluten-free products, up from only 15% in 2009, according to Mintel.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Martech Advisor

FEBRUARY 4, 2020

Facebook introduced many features in the following years and expanded on the functionalities that enabled it to become a cash flow positive organization by 2009. Beacon was discontinued in 2009. Facebook acquired a mobile messaging app called Beluga in March 2011. The lawsuit was settled in June 2008. Facebook Messenger.

Facebook 134

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 134

Hubspot

APRIL 17, 2013

Husband-and-wife team Chris and Sharon Pastore of Havertown, PA founded Main Line Family Law Center, LLC in 2011 to provide painless legal assistance for couples going through separation and divorce. The campaign started in 2009, and by 2012, tourist traffic at Iceland''s Keflavik International Airport broke records, with 2.4

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

APRIL 8, 2013

Client renewal rates soared from 37% in 2011 to 83% in 2012, client spend increased 91%, and revenues doubled, a feat they are on track to accomplish again in 2013. After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Oktopost

AUGUST 15, 2022

The Top 8, Birth of Facebook, and 140 Characters: 2003-2009. Over 2008 and 2009, Facebook and Myspace continued to soar, earning millions of unique users across the world. In 2011, Facebook sought other methods of monetization and launched a desktop ad program called Sponsored Stories. A Not-So-Distant Past: 2010-2015.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Online Marketing Institute

MARCH 30, 2011

As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. « 3 Things Content Marketers Can Learn from Howard Stern 2 Comments Marcus Sheridan Posted March 30, 2011 at 3:50 pm | Permalink Another forward thinking post Joe. Bookmark the permalink. Good stuff man.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

KoMarketing Associates

FEBRUARY 29, 2012

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016. fold in 2011, more than doubling for the fourth year in a row. Mobile video traffic exceeded 50 percent of all video traffic for the first time in 2011. Average smartphone usage nearly tripled in 2011. In December 2011, 28.5

Internet Marketing 120

Internet Marketing Mobile Marketing Statistics B2B Marketing 120