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Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. January 2007). Hidden categories: Wikipedia articles containing buzzwords | Articles lacking sources from January 2007 | All articles lacking sources. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Personal knowledge management. Jump to: navigation , search. This article or section appears to contain a large number of buzzwords. Because: Article seems to speak in very vague, glittering generalities , and to contain quite a few business vogue-words. Contents. Reflection.

What Makes QlikTech So Good?

Customer Experience Matrix

I don’t think QlikTech uses “associative” in the same way as Simon Williams of LazySoft, which is where Google and Wikipedia point go when you query the term.) To carry on a bit with yesterday’s topic— QlikTech fascinates me on two levels: first, because it is such a powerful technology, and second because it’s a real-time case study in how a superior technology penetrates an established market. The general topic of diffusion of innovation has always intrigued me, and it would be fun to map QlikView against the usual models (hype curve, chasm crossing, tipping point, etc.)

The History of #SXSW [Infographic]

It's All About Revenue

2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. 2007 : A plucky little messaging service makes a big splash at SXSW: Twitter. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Reddit.

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Best of 2007: Interactive PR


Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. social bookmarking, new media relations and tags: interactive PR, Web 2.0

How to Use Title Tags to Your Advantage

My Travels on the Net

Wikipedia defines meta tags this way, "Meta elements (or meta tags) provide information about a given webpage, most often to help search engines categorize them correctly, and are inserted into the HTML code in the format illustrated above, but are not visible to a user looking at the site." One of the most important meta tags is the title tag.

How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try


4) Simplify Wikipedia paragraphs. You might be thinking, but Wikipedia articles are already concise. Wikipedia is definitely a no-fluff zone, which is why this exercise is so stellar. The company introduced the HubSpot software in beta in 2006 and officially launched it in December 2007. Every time I write, my goal is to write easy-to-read sentences. So come on. There.

Web 2.0 and the Evolution of Marketing


The article notes that Wikipedia has already become the dominant reference website -- outdrawing Encarta by a 3400 to 1 ratio -- and quotes Bill Tancer of Hitwise as saying, ""It's the participatory aspect of Web 2.0 tools, social bookmarking, customer loyalty, Wikipedia, consumer-generated content The Internet marketing business site: The only Twin Cities-based marketing agency focused exclusively on B2B IT PR and marketing: KC Associates Contact Tom Pick: tomATwebmarketcentral.comsocial tagging and its impact on marketing practices. Web Traffic. Web 2.0

Generating Word of Mouth Buzz through Interactive PR


Wikipedia also provides a pretty good definition. Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. And then they'll write about you!" That's online word of mouth.

As The World Churns For CMO’s

Tony Zambito

Image via Wikipedia. Up from 35 months two years ago and up from 27 months in 2007. The good news is that CMO tenure continues to rise. Spencer Stuart, the executive search consulting firm, in their study released early last year reported that average tenure rose to 42 months. Economic instability and uncertainty will remain constant variables I believe for the next two years.

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Unfair Rap on Gates

Paul Gillin

Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia). Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap. ’s Mail , but the criticism in both forums centers on Gates’ implied criticism of capitalism, which made him one of the richest people on earth. Related articles.

Seth's Blog: How to read a business book

Buzz Marketing for Technology

Seth at Wikipedia. December 2007. November 2007. October 2007. September 2007. Seths Blog. Seth Godins riffs on marketing, respect, and the ways ideas spread. For More Seth check out these links: Subscribe. Back to the home page for this blog. Check out Seths books. Visit the archives more than 2,500 posts). Seth on Squidoo. Enter your email address. preview.

A Shortish History of Online Video


MySpace, Wikipedia, YouTube, and a host of other collaborative sites led to Time Magazine publishing the controversial Person of the Year as simply “You” , representing the people who used these tools every day to redefine the web. Started in 1997 as a way of renting DVDs by mail, Netflix launched its streaming media service in 2007 , less than a year after YouTube was acquired by Google.

26 Social Media Secrets Skittles Knows


Photo credit: Wikipedia. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. 14.6% 71.84 15.2% 40.9%

Playing the online reputation shell game


“Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.” My name is Chris Abraham. Secondly, misspellings. Body doubles!

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. What is thought leadership? Moore

What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. Year : 2007. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. What Is Search Engine Optimization / SEO. Year : 2011. Views : 70,000+. Length : 3 Minutes.

SEO 50

President Obama announces agile marketing approach


Photo credit: Wikipedia. Way back in 2007, when I wrote the book, Do It Wrong Quickly , the term agile marketing did not exist. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. I was eating in the hotel bar during the announcement and absent-mindedly listening to CNN while he spoke when he uttered the magic words.

Why Small Businesses Need Smart Marketing


Photo credit: Wikipedia. Since 2007, tighter business lending regulations have gone into effect and they make it especially difficult for small businesses to obtain traditional loans from banks and credit unions. Small businesses need loans in order to take product and service ideas to the next level. Smart marketing has never been more vital to small businesses than it is today.

My Dog the Meme: The Origins of the All-Time Greatest Animal Memes

Modern B2B Marketing

He is more of a Youtube celebrity and has been around since 2007, but he’s iconic nonetheless. He even has a Wikipedia page , and his claim to fame is his love of boxes. Author: Dayna Rothman My dog is a meme. And it wasn’t created by me. I got a text message early one morning from my sister-in-law, Toni, saying that Haley, my hilarious boxer dog, had been made into a meme.

Viral 19

TruthForce! | How Wiki Software is Changing Communication

Buzz Marketing for Technology

Posted on September 1, 2007 - 10:55pm :: ISD-World Affairs | Society. 6, 2007 | Newsweek International. Wiki software--easy-to-use programs that let anyone with Internet access create, remove and edit content on a Web page--first gained popularity thanks to Wikipedia, the user-generated encyclopedia that has come to be hailed as one of the Webs greatest resources. Articles.

Wiki 11

11 Underdog Brands That Differentiated Themselves From the Competition


Their branding really took the spotlight in 2007 when they established “The Greater Good” business philosophy; beauty products that are good for you, good for us, and good for all. Burt’s Bees Hand Salve illustrated package design (Image source: Wikipedia ). If you haven’t heard of Apple then you’ve probably been living under a rock. Goodbye Walkmans, hello iPod. Ta-da! 5) CLIF Bar.

How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Annual.

ROI 57

One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s


You can see in the Google Trends chart below that interest in “Zune” peaked with its 2006 release, and spiked again during 2007’s holiday season (which coincides with Microsoft’s release of its second generation Zune). The Holiday Season. It’s a season of giving. A season of eating, drinking, and being merry. Don’t worry, all of those references will make sense soon … I think. RoboSapien.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

2007). Additional information on this project and extended case studies will be published in a forthcoming book, Science on the Internet (Olson, Zimmerman, & Bos, 2007). Wikipedia uses community vetting in a different way. JCMC Home. Submit. Issues. Author Index. Editors. About JCMC. Bos, N., Zimmerman, A., Olson, J., Yew, J., Yerkie, J., Dahl, E., et al. From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. link]. Nathan Bos. Applied Physics Laboratory. Johns Hopkins. Jude Yew.

Business Casual: How to Navigate the Workday in Style

Marketing Action

Mark Zuckerberg May 2007” by David Terrar , used under Creative Commons license. Aloha shirts in Papeete, French Polynesia;” source Wikipedia. Defining business casual can be tricky, in part because the definition of “professional business attire” has expanded. Professional Attire Depends on Where You Work. That generally depends on where you work. Established Professions. High-Tech.

Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiro's Home Page

Buzz Marketing for Technology

For now, you can see the most recent one, in which I take on Wikipedia as classically NON-Post-Gutenbergian -- I think youll find it provocative. Heres a recent paper on the latest uses of digital video in CFT-based learning environments (it was published in 2007; the rest of the citation is at the top of the pdf file): Download spiro_cft_dig. 2007). Bringing the Future Near."

Paper 11

Grow Your Wiki

Buzz Marketing for Technology

Web Content 2007. Wikipedia. Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian.

Wiki 11

Three Big Lessons from Social Media and Online Security in 2012

WindMill Networking

Photo credit: Wikipedia). And within the industry, since about 2007, we’ve seen concerted efforts by hackers and spammers to compromise accounts in bulk. Malicious websites attempt to install spyware on readers’ computers. As 2012 draws to a close, it’s a good time to look back and take stock of what we’ve learned over the past year in terms of online security and social media.

Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

wikipedia. December 2007. November 2007. October 2007. September 2007. Ross Mayfields Weblog. Markets, Technology & Musings. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation. UPDATE: Video of the keynote. My presentation at the Enterprise 2.0 Conference. View | Upload your own.

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

18 April 2007, 06:03 PM. 2, 181-188 (2007). Wikipedia KM Entry: Further Reading. Thursday, April 19, 2007 10:52 PM by peteraglick_at_aol_com. Thursday, April 19, 2007 11:07 PM by Stan Garfield. » December 2007 (3). » November 2007 (7). » October 2007 (6). » September 2007 (9). » August 2007 (5). » July 2007 (5). » June 2007 (8). » May 2007 (5). » April 2007 (9). » March 2007 (6). » February 2007 (2). HP Communities.


Buzz Marketing for Technology

Wikipedia: History of personal learning environments. As such, they are comprised of two elements - the tools and the conceptual notions that drive how and why we select individual parts.&# (George Siemens, “ PLEs - I Acronym, Therefore I Exist ,&# 15 April 2007 blog entry). and e-portfolios conference, University of South Denmark, 7 May 2007. Presentation at eLearning Guild 2007 , 11 April 2007, Boston. Presentation at MIT , 10 April 2007, Cambridge MA. Becta: Emerging Technologies 2007 - Chapter Two. Sims Learning Connections. About.

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

May 2, 2007 at 2:45 pm. · December 2007. November 2007. October 2007. September 2007. August 2007. July 2007. June 2007. May 2007. April 2007. March 2007. February 2007. January 2007. Wikipedia. Managing Personal Knowledge: Setting a Foundation for Transformation? by Bill Ives. · Filed under Enterprise 2.0. I have read about the debate between Tom Davenport and Andrew McAfee with interest but resisted getting involved until now. can it transform the enterprise itself? RAVE in a few weeks.

Chapter Excerpt: How Digital Activism Empowers Existing Elites

Ad Your Comment Here

Image via Wikipedia. For example, the 2007 ITU-UNCTAD World Information Society report stated that the cost of broadband as a percentage of the average monthly per capita wage was around 2 percent in high-income countries, whereas broadband costs in low-income countries were more than 900 percent of the average monthly per capita wage. To learn more, visit our book page.

Chapter Excerpt: How Digital Activism Empowers Existing Elites

Ad Your Comment Here

Image via Wikipedia. For example, the 2007 ITU-UNCTAD World Information Society report stated that the cost of broadband as a percentage of the average monthly per capita wage was around 2 percent in high-income countries, whereas broadband costs in low-income countries were more than 900 percent of the average monthly per capita wage. To learn more, visit our book page.

JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

Weinberger, 2007, p. Davi, Frydenberg, & Gulati, 2007). Hemphill and Yew (2007) are optimistic regarding. Hemphill & Yew, 2007, p. Mindel & Verma, 2006; Guth, 2007). Neill, 2005; Guth, 2007). Guth, 2007, p. location (Xu, 2007). In 2007, released versions of Moodle and Blackboard. Lamb (2004) and Hemphill and Yew (2007) argue that a. Hemphill & Yew, 2007, p. Maloney (2007) suggests that today?s Maloney, 2007, p. Wikipedia-style? mimic the anonymity of posting to Wikipedia.

What Barbie and Pong can teach us about Consumer Experience marketing

Savvy B2B Marketing

Wikipedia defines Experiential Marketing as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea. I first became aware of this annual event in 2007 with Barbie the Island Princess. This is the second post in Heather’s coverage of the Integrated Marketing Summit. If you missed the first post you can find it here.