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10 B2B Marketing Lessons from Walt Disney World and Universal Studios

Webbiquity

Don’t nickel and dime customers; consider “all-inclusive” pricing. ” This pricing model certainly doesn’t fit everywhere in the B2B world, but for products that command a premium price, and which buyers reasonably expect to include a certain “bundle” of additional items or services (e.g., Price has many uses. Well, no. million.

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Tableau Software Adds In-Memory Database Engine

Customer Experience Matrix

Summary: Tableau has added a large-scale in-memory database engine to its data analysis and visualization software. Hard to believe, but it's more than three years since my review of Tableau Software ’s data analysis system. Back in 2007, my main complaint was that Tableau lacked a data engine. average as a line and individual observations as points); - more powerful calculations including multi-pass formulas that can calculate against a calculated value - user-entered parameters to allow what-if calculations The Tableau interface hasn’t changed much since 2007.

Are Multi-Variate Testing Systems Under-Priced?

Customer Experience Matrix

Of course, I’ve been around long enough to know you can’t trust anything but your own eyes where software is concerned (and sometimes not even those!) So the misinformation—which I’m certain was unintentional—was no surprise. Apparently the prices for behavioral targeting products are higher—perhaps because at least some of them base their fees on incremental profits earned for their clients (I know Certona does this). Both types of products tailor Web contents to individual visitors. The difference is in how they select the contents.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans. million $1.6 So it's worth a look.

Pricing B2B Solutions with Customer ROI

Tom Pisello

Monday, April 19, 2010 Pricing B2B Solutions with Customer ROI A recent article "How to price IT products in 7 steps" by Arpon Kar caught my eye about how vendors should use ROI to properly price solutions. 7.Discount that sum by the operating profit margin of your client, and quote the calculated price. Tailwinds for Marketing Automation Software - Insi.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Although it just hit my personal radar, the company was founded in 2007 and launched its product in 2009. Pricing is starts at $1,500 per month for a complete marketing automation system, although clients who want just email and lead scoring can start for as little as $600 per month. loyalty systems marketing automation software beanstalk dataAnyway, back to BeanStalk.

Tailwinds for Marketing Automation Software - Insight from CRM.

Tom Pisello

Friday, October 22, 2010 Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson In a recent blog post from Software Advices Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively.

Accenture Paper Offers Simplified CRM Planning Approach

Customer Experience Matrix

Our friends at Accenture have once again illustrated the point with a paper “ Surveying and Building Your CRM Future ,” whose subtitle promises “a New CRM Software Decision-Making Model”. Each combination neatly maps to a different class of CRM software. No firm runs purely on SAP or Oracle enteprise software. Tags: marketing software customer relationship management crm software selection vendor evaluation data integration As I’ve pointed out many times before, consultants love their 2x2 matrices. couple of things still bother me. But am I a cynic?

BridgeTrack Integrates Some Online Channels

Customer Experience Matrix

release of Sapient ’s BridgeTrack marketing software. In general, I prefer to evaluate software based on what it does rather than what it doesn’t do. Actually, based on the July 2007 press release describing the BridgeTrack integration, Omniture positions itself as “online business optimization software” that provides “one standard view across all marketing initiatives”. Tags: marketing software marketing automation online marketing Both headlines are sure to draw the interest of certain readers. 2. People who click on either are likely to be disappointed.

Analytica Provides Low-Cost, High-Quality Decision Models

Customer Experience Matrix

My friends at DM News , which has published my Software Review column for the past fifteen years, unceremoniously informed me this week that they had decided to stop carrying all of their paid columnists, myself included. This caught me in the middle of preparing a review of Lumina Analytica , a pretty interesting piece of simulation modeling software. Analytica falls into the general class of software used to build mathematical models of systems or processes, and to then predict the results of a particular set of inputs. This pricing is quite impressive.

Eventricity Lets Banks Buy, Not Build, Event-Based Marketing Systems

Customer Experience Matrix

This led to a long conversation with eventricity founder Mark Holtom, who turned out to be an industry veteran with background at NCR/Teradata and AIMS Software, where he worked on several of the pioneering projects in the field. Eventricity, launched in 2003, is Holtom’s effort to convert the largely custom implementations he had seen elsewhere into a more packaged software product. But those are all part of a larger product line, while eventricity offers event-based software alone. One of the big challenges with event detection is defining the events themselves.

1010data Offers A Powerful Columnar Database

Customer Experience Matrix

The company does not publish its pricing but the figures it mentioned seemed competitive. Tags: database technology analytics tools Tenbase on-demand software columnar database analysis systems 1010Data Back in October I wrote here about the resurgent interest in alternatives to standard relational databases for analytical applications. Vendors on my list included Alterian , SmartFocus , Vertica and QD Technology. Most use some form of a columnar structure, meaning data is stored so the system can load only the columns required for a particular query. terabytes.

Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns

Customer Experience Matrix

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. IO is also integrated with GX Software BlueConic to track and segment Web site visitors. Pricing of IO is based on the database size and number of channels supported.

Channel-Specific Analytics Are Doomed: Doomed, I Tell You

Customer Experience Matrix

It also eases switching costs, placing further pressure on prices. Tags: web analytics marketing software mobile marketing data integration Did you ever have one of those crazy dreams, not quite a nightmare, where unrelated things get mixed up together? felt that way this morning when I was looking at the Web site for one of the mobile marketing systems and saw they had alliances with Web analytics vendors. That rang a bell, but it took a while for me to realize that I had been writing about consolidation in the Web marketing space separately from mobile marketing.

Low Cost CDI from Infosolve, Pentaho and StrikeIron

Customer Experience Matrix

half-day of consulting might cost $1,000, which is not bad at all when you consider that the software itself is free. The price for a full implementation would be higher since it would involve additional consulting to set up data extracts, standardization, enhancement and other processes, but cost should still be very reasonable. You’d probably need as much consulting with other CDI systems where you'd pay for the software too. Everything is priced on a per use basis. This has left me looking for other ways to provide that service, preferably at a low cost.

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Just How Scalable Is QlikTech?

Customer Experience Matrix

August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. You might want to define ranges for a value such as age, income or unit price, or create categories using if/then/else statements. You might be able to build some of it using QlikView scripts, but you’d get better results at a lower cost from software designed for the purpose. A few days ago, I replied to a question regarding QlikTech scalability. See What Makes QlikTech So Good? That said, let’s talk about what QlikTech is good at. So far so good.

Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

Sterling Commerce, which provides software for sharing data across organizations, recently (well, last August) published “The Four Rules for Ensuring Customer Loyalty in a Competitive Retail Climate” available here (registration required). You won’t be surprised that all four rules relate to sharing data. But this perspective does lead to past the usual corporate boundaries towards the complete customer experience. In particular, “New Rule #1” (“It’s still all about the product”) recommends that retailers partner with other companies to expand their offerings.

Where to Learn Excel: The 10 Best Resources on the Internet

Hubspot

Price: Free. Price: Free. Price: Free. Price: Free. The blog started back in 2007, and today, there are over 450 articles and tutorials in there on using Excel and making better charts. Price: Free. Price: Free. Price: Free. Price: Membership starts at $19.99/month ( Free Trial Here ). Price: Individual courses start at $79/each.

An Online Presentation Tool for Sales Pros?

WebMarketCentral

Now, Alan Hill of IPresent2You.com , a 20-year sales veteran, believes he has the answer—a set of software tools that enable sales people to deliver web-based presentations, customized on the fly to address the specific needs and interests of individual prospects. Pros: Feature-rich (see above) and lightweight, requiring no special software on the viewer's side. Present to You!

Tom Pisello: The ROI Guy: The Business Value of Server Virtualization

The ROI Guy

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. Tailwinds for Marketing Automation Software - Insi. Reducing business risks 5.

How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects.

Survey Says: Google Analytics

Cliff Allen on Marketing

Here are the complete results for the 235 people who choose to participate: Which Web analytics software or service do you use? For the commercial products it appears that, in general, the lower priced products are more popular than the large, expensive systems. Have you wondered which Web analytics products are most popular? I was, so the August survey on my main Web site asked marketers which Web analytics product they use. Google Analytics was, of course, the most used product (69%) because it's hard to compete with "free."

Survey Says: Google Analytics

Cliff Allen on Marketing

Here are the complete results for the 235 people who choose to participate: Which Web analytics software or service do you use? For the commercial products it appears that, in general, the lower priced products are more popular than the large, expensive systems. Have you wondered which Web analytics products are most popular? I was, so the August survey on my main Web site asked marketers which Web analytics product they use. Google Analytics was, of course, the most used product (69%) because it's hard to compete with "free."

4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

While this tactic can be effective, bear in mind that repeat customers are often less price-sensitive than new ones (which is how cable and phone companies get away with offering super-cheap "switcher" offers while screwing their existing customers -- an exasperating practice for consumers, but apparently successful), so you may be leaving money on the table. High-Involvement B2B Products and Services For higher-priced products and services, particularly those which involve long-term interaction between the vendor and the buyer (e.g. Interested? tags: Web 2.0

Mac or PC? A Brief History of Apple & Microsoft’s Ad War

Hubspot

But Microsoft didn''t stand idly by for long -- they also released several series of ads in response that targeted Apple''s prices and product design. So no matter where you stand, put your software preferences aside and enjoy this glance at the last decade of Mac vs. PC advertising. 2007: Apple, "Stuffed". That particular campaign ended in 2009 after a total of 66 ads. Yup.".

getting stuff done with ms outlook

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook   Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. Outlook 2007 has even more features for helping you categorize stuff, but we’ll keep it simple for now and focus on the features available in both versions.

11 Myths of Social Media Marketing

Webbiquity

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. While offshoring works well for tasks like IT consulting services and software application development, it tends to be less efficacious for market-facing activities. Social media is so easy we can hire an intern to do it. Argh, no!

Attack of the Customers Press Release

Paul Gillin

Delighting the customer is the only sustainable source of competitive advantage today, because product differentiation is fleeting and price differentiation is unprofitable, ” said co-author Greg Gianforte. Greg Gianforte has started five successful software companies. He was inducted into the CRM Hall of Fame in 2007. It was more difficult than I expected! Capacity to Destroy.

Do You Know the History of Your Favorite Social Media Websites?

WindMill Networking

From humble dispatch software beginnings, Dorsey was starting to piece together a way to expand the service and add instant messaging and text messaging to the mix. It’s first growth spurt came during the 2007 SXSW festival, where live tweets were broadcast on two distinctly located plasma screens. Tumblr David Karp started Tumblr in 2007. Who would have thought? Please share!

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

You should probably include it in your tweet about your sale on hammocks. 8) Automatically Direct Message (DM) every new follower you get with a link to your pricing page. And if they followed you, they must be ready to talk pricing, right? 9) Post something to your Facebook business page every five minutes. Was that post written in 2007, or yesterday? and probably some leads.

3 Steps to Blow Your Visitor’s Mind with Content Marketing

Marketing Action

Instead of telling you boring details like hours and prices, they appeal to emotions, and get great results: If you want to really connect with your visitors and truly blow their minds, you can’t just follow conventional best practices and hope for the average. Say you’re a software brand offering a free trial. About the author: Larry Kim  founded WordStream in 2007.

Low Cost Systems for Demand Generation

Customer Experience Matrix

Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pricing on their Web site is quite close to Marketo’s: $1,000 a month for a limited edition and $2,400 per month for all the bells and whistles, and no extra charge for installation.

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. Twitter had only launched at Odeo a month prior and didn’t become its own company until April 2007.  The iPhone was not released until June 29, 2007, and the iPad didn’t come out until April 3, 2010. What Hasn’t Changed. According to IBM, we now create 2.5

Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. Software-as-a-service vendors in particular love to point out that they get a recurring revenue stream from each customer, so there are future profits that are masked by first-year sales expenses. My analysis is below. Eloqua’s was no exception. years (1.0 +.80

LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement

Customer Experience Matrix

million in 2007 and, presumably, has since spent it all. suspect LucidEra’s price point, around $3,000 per month depending on the details, was too rich for many of its prospective clients. Tags: business intelligence software on-demand software marketing performance measurement I’m just catching up with what happened while I was on vacation these past two weeks. One piece of news is the demise of LucidEra , which this blog profiled almost exactly one year ago. Much seems to focus on the apparent operating costs. penetration. This is not surprising.

How to Calculate Social Marketing ROI

Paul Gillin

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. EMC Corp.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors… ShipServ… Read more… Roger Warner | April 15th, 2008 | no comments New White Paper Available: How to PPC in B2B Hey! If you’re marketing security software or… Read more… Doug Kessler | January 13th, 2008 | no comments B2B web marketing trends for 2008 Here’s our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms. Come and get it! Come and get it!

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

It shows how specialized software can be much better at one function than general purpose systems. Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007. Building these links is difficult in most CRM software and virtually impossible in marketing automation systems. Jesubi is offered as a service, with pricing starting at $100 per user per month. Tags: jesubi sales prospecting demand generation marketing automation lead management crm software would have guessed recruiting services or maybe offshore outsourcing.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

The latter is an unusual feature for Software-as-a-Service systems like SalesFusion, since most vendors are concerned that ad hoc queries could harm system performance. The lowest-priced full version costs $1,500 per month and includes up to 25,000 names, 75 users, and 125,000 monthly emails. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. Tags: multi-channel marketing demand generation marketing automation crm software Look, I know online marketing is important. But these are awkward solutions.