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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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Activate Acquires Green Leads

Smashmouth Marketing

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Sponsor’s Speaker Promotion: Get a speaker from your partner’s company to facilitate a thought leadership session or participate in a panel discussion. Use interactive themed gaming and integrate sponsored branding into the game software. This is also an opportunity to display their logo and mention them to your audience.

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6 tips to increase product feature adoption

Tomorrow People

Therefore, it’s important for companies to make this process as seamless as possible. Example: Zendesk Customer service SaaS company Zendesk constantly releases new features for all of their users. However, the company does not announce them to everyone in the same way. How to increase feature adoption.

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5 Critical Things to Consider When Evaluating Lead Generation Companies

ViewPoint

Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies. D&B —since 2003.

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The Promotion Gap for Women in 2020: Yes, It Still Exists.

Zoominfo

Although some companies do well elevating women to leadership positions —particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts. labor statistics. Source: ZoomInfo ).

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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

chiefmartech

And partly due to the glut of martech companies that have flooded the market over the past decade that are now playing lightning rounds of musical chairs, Squid Game -style, as ops and finance teams rationalize and optimize their Falstaffian tech stacks. The move from on-premise software to services offered in the cloud. Social Media.

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