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Sunday, September 16, 2007
I took a close look recently at Tableau data visualization software. liked Tableau a lot, even though it wasn’t quite what I expected. had thought of it as a way to build aesthetically-correct charts, according to the precepts set down by Edward Tufte and like-minded visualization gurus such as Stephen Few. In China, red is a positive color.
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Friday, August 3, 2007
Tags: qlikview qliktech software selection business intelligence vendor evaluation
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Friday, November 2, 2007
Tags: marketing software marketing automation
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Wednesday, April 18, 2007
As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability. With that said, I think it is important to remember that buying lead management software and dashboards tools is akin to buying a high performance stock car.
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Monday, May 21, 2007
The public debate between on-premise and on-demand (hosted) software has largely been won by the on-demand side, particularly where small businesses are concerned. And yet—plenty of on-premise software is still sold. Everest Software produced a good white paper summarizing the issues, “On-Demand vs.
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Wednesday, March 28, 2007
Readership of this blog picks up greatly when I write about specific software products. Still, no matter how pleased I am to attract more readers, nothing can replace talking directly to a software vendor. And not just talking, but actually seeing and working with their software. Tags: software selection
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Thursday, December 6, 2007
With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.
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Wednesday, May 23, 2007
ve written about pretty much every variety of online marketing software here or elsewhere and have reviewed dozens of products in depth. If you’re familiar with these systems, you’ll immediately notice that search engine optimization is a world of $150 PC software, while all the other categories are dominated by large service providers.
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Tuesday, September 18, 2007
Don't forget that software does NOT create collaboration. Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. But I've encountered very few companies that really do lead management.
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Thursday, June 14, 2007
For the acronym impaired, SMB is “small and medium sized business” and SaaS is “software as a service”, a.k.a. Tags: marketing software hosted software on-premise software on-demand software software selection hosted systems.) The more interesting question is why SMBs would be reluctant to adopt SaaS.
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