The ROI Guy

JANUARY 20, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

DECEMBER 23, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JULY 15, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

MAY 6, 2010

Carl Wilhelm, Director of Product and Client Experience - former software development director with FedEx, Carl is leading Alinean ’s commitment to continuing to deliver valued platform capabilities, working with clients on new requirements, launching new solutions and assuring superior service-level delivery.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

JANUARY 25, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

JANUARY 17, 2011

The MD of Europe's leading packaging company said to me: "Developing a value quantification tool has been on my agenda. " So where does this leave traditional sales training companies.? Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Cold, hard decisions are being made on where to trim personnel, hardware and software spending. About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JANUARY 10, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 6, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

As well, the costs for hardware platforms, software licensing, management utilities and business resilience should be tallied, since these typically consume 40% or more of any database project’s cost. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Not surprisingly, spending on company websites will increase the most, growing 43% over 2009 levels, and social network marketing is expected to increase as well, with an increase of 45% over 2009. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Online Marketing Institute

JUNE 22, 2009

In… Read more… Doug Kessler | May 6th, 2009 | no comments April 2009 ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′ We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet Company in the UK 2009‘ award.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

DECEMBER 14, 2005

As computing infrastructure has moved towards commoditization it still needs to provide a solid infrastructure of service and performance in order for the company to achieve higher goals. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi. Not exactly.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

markempa

APRIL 12, 2007

Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not.” Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

The ROI Guy

JULY 22, 2010

SHORETEL TCO TOOL: SUMMARY OF KEY FEATURES Many companies have realized that complexity is now one of the most significant drivers of cost in their business. Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

AUGUST 5, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 17, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 10, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 9, 2010

We feel that those companies that recognize and address this fundamental Frugalnomics market shift with the right sales effectiveness enablement investments, particurly value selling initiatives, will have significant more success than those focused on sales efficiency. Alinean recognized by BtoB Magazine’s as one of To.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 16, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

AUGUST 4, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Research from MarketingSherpa and KnowledgeStorm, shows that targeted content is more effective, viewed by buyers as more valuable in the decision making process when customized for Industry (82% more effective), Role/job function (67%), Company size (49%), and Geography (29%). Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. Customer equity is the net present value of all the cash flows a company expects its customers to generate over their lifetimes.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

For example, a project that costs $10 million and has a projected net benefit of $100M, yields an ROI% of 1000%, but the risk of applying $10 million to a single project might be too high for a cash strapped company. Alinean recognized by BtoB Magazine’s as one of To. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Using an IT project as an example, let’s say that a company invests $100,000 in a new application and that the application requires $25,000 annually thereafter in maintenance and support costs. From this investment, the company expects to save $200,000 each year. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40