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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

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What is Google Shopping and How Does It Work?

seo.co

Enter Google shopping, another third-party online marketplace platform. Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. What is Google Shopping? History of Google Shopping.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When I first joined SAP in the summer of 2007, I was asked to identify all the marketing programs that delivered actual leads, sales and ROI. Brainstorm 100 Article Ideas. If you have 100 article ideas, plan to publish the article twice a week across the year. If you delete those pages Google may penalize your website.

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The 3rd Era of Social Is Coming. Are You Ready?

Contently

Twitter took off at SXSW in 2007 as literally just a feed of updates. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. Facebook’s algorithm was incredibly friendly to “link posts” that sent users to news or blog articles.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

This article identifies common areas where planners encounter challenges and covers suitable technologies that can be used to streamline the process. Google Analytics is a great tool for measuring user behavior on your website, although it has its own limitations. Those topics are outlined below: Task Organization and Prioritization.

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Negative SEO: Is Negative SEO (aka “Google Bowling”) Still Real in 2021?

seo.co

Negative SEO (aka “Google Bowling”) was once a huge threat to websites and webmasters. As Google has expanded into natural language processing, negative SEO is less of a threat than it once was. Google typically ignores irrelevant and low quality links. Set Up Email Alerts in Google Webmaster Tools.

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Interview with Andy Crestodina

Onalytica B2B

He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Then around 2007, I woke up and realized that we had hundreds of contacts and dozens of clients, but no way to keep in touch with people. Or maybe even without a click… Marketer: “Hey Google, how can I get more leads?”.