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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Google Analytics is a great tool for measuring user behavior on your website, although it has its own limitations.

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Interview with Andy Crestodina

Onalytica B2B

Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. I’m also watching how AI combines with analytics. I predict that someday, Analytics and websites will combine.

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. However, another one is that in 2007 IT spending was hotter than it’s ever been. However, another one is that in 2007 IT spending was hotter than it’s ever been. Why so high?

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Significance of B2B Marketing Automation

Binary Demand

B2B marketing automation brings a transformative edge, allowing businesses to streamline processes, enhance efficiency, augment sales, generate personalized campaigns, obtain better lead generation, and drive targeted engagements. A suitable web form generator enables reporting, analytics, and third-party app integrations.

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6 tips to increase product feature adoption

Tomorrow People

Therefore, it’s important for companies to make this process as seamless as possible. This article shares some recommendations to consider when launching a new product feature, according to psychology. A popular example of the default effect in action is Amazon’s introduction of Subscribe & Save in 2007.

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The Evolution of Inbound Marketing

SmartBug Media

Not only did this information let marketers create more pointed campaigns and better understand their consumers’ buying journeys, but it also made consumers feel more involved in the sales process. Soon after, Halligan and Shah founded HubSpot (Meerman Scott joined the board in 2007) in order to help businesses evolve?—?and

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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

But today’s process is in for a revamp. The funnel is stretching, as customers dart in and out of the awareness/consideration/decision stages of the buying process. As they move through the research process, they rely on content and social media to help them make purchase decisions. The sales cycle has gotten longer.