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11 inspiring case studies of digital transformation


88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it. Need some examples? Like this post?

Attack of the Customers Press Release

Paul Gillin

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Greg Gianforte has started five successful software companies. About The Authors.

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

B2B Lead Generation Blog

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm. But fortunately the rules have changed.

B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

B2B Lead Generation Blog

« Budget Wars: Sales & Finance vs Marketing | Main | Podcast: Use Feedback to Boost Lead Generation » Podcast: What Sales Really Needs From Marketing John Jantsch, small business marketing expert and author of Duct Tape Marketing recently interviewed me and sales expert Jill Konrath, author of Selling to Big Companies about what sales really needs from marketing. It’s great.

How to Make the Inc. 500 Fastest Growing Companies List


Today we’re super excited to announce that HubSpot has been named the second fastest growing software company on the Inc. 500 list and the 33 rd fastest growing company overall. This disruption has given rise to an opportunity for all the companies that sell tools and services for inbound marketing, like HubSpot. #2 3 - Build a Scalable Marketing Machine.

Bowling for Paradigms with Wikibrands

B2B Marketing Unplugged

I was very excited when Wikibrands : Reinventing Your Company in a Customer-Driven Marketplace popped onto my radar in the Spring. The FLIRT (focus, language, incentives, rules and tools) elements that build a wikibrand are really the meat of this book. But there is a statistic in this chapter that all of us should be tattooing on our forearms to show the Hand-Wringers and the corporate Blognocrats both. “Back in the old days of 2007, 80 percent of the global social communitiy’s engagement happened on an originating website. Don’t you just love a new paradigm?

Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT

Buzz Marketing for Technology

Just ask Amazon. But the problem with knowledge workers is that theyre pretty much everywhere in the company. Justifying Productivity Gains Is Squishy Stuff If the rationale of a given knowledge-worker initiative is to make them more productive, youre going to have a devil of a time building the business case. December 2007. November 2007. October 2007.

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The Millenials Are Here!!! Are You Relevant?

Savvy B2B Marketing

With those older millennials like my sister reaching their late 20’s and early 30’s they are now entering the age of recommender / decision maker for many B2B companies. Made by MediaSauce for a conference of fraternity and sorority advisors in 2007 it hits at the heart of what challenges lie in marketing to millennials. It happens to all of us eventually. Hello!

Sales Management Thought Leadership: The “Linchpin” for Business Growth

Your Sales Management Guru

Today, more and more organizations are waking up to the value of building a strong coaching culture. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence for 2006 and in 2007 she was identified by Training Industry, Inc. He is the founder and CEO of Partners in EXCELLENCE, a leading business consulting company. He has held executive roles in IBM, Tektronix, and other large technology companies and he is an investor, advisor, and director of several high technology start-up companies.