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| | PAUL GILLIN
JANUARY 24, 2013 Attack of the Customers Press Release
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Greg Gianforte has started five successful software companies. About The Authors.
| | HUBSPOT
AUGUST 23, 2011 How to Make the Inc. 500 Fastest Growing Companies List
Today we’re super excited to announce that HubSpot has been named the second fastest growing software company on the Inc. 500 list and the 33 rd fastest growing company overall. This disruption has given rise to an opportunity for all the companies that sell tools and services for inbound marketing, like HubSpot. 3 - Build a Scalable Marketing Machine. 500 list.
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| | DELICIOUS B2BMARKETING
DECEMBER 13, 2010 The State of the Blogosphere 2010
The Building Blocks of the Blogosphere When it comes to technology, blogging is an interesting discussion to host. As such, writing is not enough to build desired audiences and desired outcomes. Perhaps most important, but third in this study, blogging positions its financiers and the company they represent as thought leaders. If drinking from the glass, it is then half empty.
| | B2B MARKETING UNPLUGGED
JUNE 2, 2011 Bowling for Paradigms with Wikibrands
I was very excited when Wikibrands : Reinventing Your Company in a Customer-Driven Marketplace popped onto my radar in the Spring. The FLIRT (focus, language, incentives, rules and tools) elements that build a wikibrand are really the meat of this book. But there is a statistic in this chapter that all of us should be tattooing on our forearms to show the Hand-Wringers and the corporate Blognocrats both. “Back in the old days of 2007, 80 percent of the global social communitiy’s engagement happened on an originating website. Don’t you just love a new paradigm?
| | SAVVY B2B MARKETING
JUNE 30, 2010 The Millenials Are Here!!! Are You Relevant?
With those older millennials like my sister reaching their late 20’s and early 30’s they are now entering the age of recommender / decision maker for many B2B companies. Made by MediaSauce for a conference of fraternity and sorority advisors in 2007 it hits at the heart of what challenges lie in marketing to millennials. It happens to all of us eventually. Hello!
| | E-STORM
FEBRUARY 25, 2011 Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
Today, most medium/large companies are still taking this approach and missing a huge opportunity to leverage thousands-even-millions, of potential customers and drive them to the shopping cart. link] This is all good news for large companies and senior executives at such companies who are looking for not just “likes and “fans but real revenues! An estimated $43.4
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YOUR SALES MANAGEMENT GURU Sales Management Thought Leadership: The “Linchpin” for Business Growth
| TUESDAY, MARCH 15, 2011
Today, more and more organizations are waking up to the value of building
a strong coaching culture. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence for 2006 and in 2007
she was identified by Training Industry, Inc. He is the founder and CEO of Partners in EXCELLENCE, a leading business consulting company
. He has held executive roles in IBM, Tektronix, and other large technology companies
and he is an investor, advisor, and director of several high technology start-up companies
. MORE >>
- Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT
Just ask Amazon
. But the problem with knowledge workers is that theyre pretty much everywhere in the company
. Justifying Productivity Gains Is Squishy Stuff If the rationale of a given knowledge-worker initiative is to make them more productive, youre going to have a devil of a time building
the business case. December 2007
. November 2007
. October 2007
. September 2007
. Chucks Blog. « A Pretty Good Discussion -- ON Magazine | Main. Storage Virtualization and Data Migration » June 10, 2008. Why Is This Important? Now, in the web 2.0 MORE >>
B2B LEAD GENERATION BLOG B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing
| TUESDAY, JANUARY 23, 2007
« Budget Wars: Sales & Finance vs Marketing | Main | Podcast: Use Feedback to Boost Lead Generation » Podcast: What Sales Really Needs From Marketing John Jantsch, small business marketing expert and author of Duct Tape Marketing recently interviewed me and sales expert Jill Konrath, author of Selling to Big Companies
about what sales really needs from marketing. Ill be posting my Amazon
review soon. Ill be posting my Amazon
review soon. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. It’s great. MORE >>
- B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott
« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies
could only communicate through the filter of advertising or media ink placed by a PR firm. The book was officially released on June 4, 2007
. As I write this post his book is ranked in the top 100 of Amazon
Best Sellers. Get your copy of The New Rules of Marketing & PR on Amazon
. Congrats David! MORE >>
MARKETING INTERACTIONS #1 CEO Growth Strategy for Next 3 Years - Marketing Interactions
| MONDAY, OCTOBER 15, 2007
» October 15, 2007
#1 CEO Growth Strategy for Next 3 Years According to a recent Gartner survey of CEOs, the number one growth strategy for the next three years is building
closer relationships with customers. During his keynote at the recent Gartner CRM Summit, Scott Nelson, managing VP of Gartner, says Amazon
sets the bar for customer experience. What he means is that in this age of Web participation, your direct competitors are not the only companies
you should be measuring against. Given that, will their experience with your company
measure up? MORE >>
- James Taylor on His New Book CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 29, 2007
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