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| | PAUL GILLIN
JANUARY 24, 2013 [2007, Amazon] Attack of the Customers Press Release
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Greg Gianforte has started five successful software companies. About The Authors.
| | B2B LEAD GENERATION BLOG
JUNE 8, 2007 [2007, Amazon] B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott
« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm. But fortunately the rules have changed.
JANUARY 24, 2013 | PAUL GILLIN
[2007, Amazon] Attack of the Customers Press Release
AUGUST 23, 2011 | HUBSPOT
[2007, Amazon] How to Make the Inc. 500 Fastest Growing Companies List
JUNE 2, 2011 | B2B MARKETING UNPLUGGED
[2007, Amazon] Bowling for Paradigms with Wikibrands
MARCH 15, 2011 | YOUR SALES MANAGEMENT GURU
[2007, Amazon] Sales Management Thought Leadership: The “Linchpin” for Business Growth
DECEMBER 13, 2010 | DELICIOUS B2BMARKETING
[2007, Amazon] The State of the Blogosphere 2010
JUNE 30, 2010 | SAVVY B2B MARKETING
[2007, Amazon] The Millenials Are Here!!! Are You Relevant?
| | B2B LEAD GENERATION BLOG
JANUARY 23, 2007 [2007, Amazon] B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing
« Budget Wars: Sales & Finance vs Marketing | Main | Podcast: Use Feedback to Boost Lead Generation » Podcast: What Sales Really Needs From Marketing John Jantsch, small business marketing expert and author of Duct Tape Marketing recently interviewed me and sales expert Jill Konrath, author of Selling to Big Companies about what sales really needs from marketing. It’s great.
| | CUSTOMER EXPERIENCE MATRIX
JUNE 29, 2007 [2007, Amazon] James Taylor on His New Book
It has now been released (you can order through Amazon or James or Neil), so I asked James for a few comments to share. Most companies make them the same for everyone yet once you know who is calling you could decide to give them a personalized set of options. Most companies don’t even notice this kind of decision and so take it poorly. Many companies have a hard time with “trusting” software and so like to have people make decisions. The more of the basic building blocks of a modern enterprise architecture you have the better. Fame and fortune.
| | DELICIOUS B2BMARKETING
DECEMBER 13, 2010 [2007, Amazon] The State of the Blogosphere 2010
The Building Blocks of the Blogosphere When it comes to technology, blogging is an interesting discussion to host. As such, writing is not enough to build desired audiences and desired outcomes. Perhaps most important, but third in this study, blogging positions its financiers and the company they represent as thought leaders. If drinking from the glass, it is then half empty.
| | HUBSPOT
AUGUST 23, 2011 [2007, Amazon] How to Make the Inc. 500 Fastest Growing Companies List
Today we’re super excited to announce that HubSpot has been named the second fastest growing software company on the Inc. 500 list and the 33 rd fastest growing company overall. The company's differentiation may not better in every possible way, but it is different in a couple of important ways that appeal to an important set of customers. 500 press release.
B2B MARKETING UNPLUGGED | THURSDAY, JUNE 2, 2011 [2007, Amazon] Bowling for Paradigms with Wikibrands
I was very excited when Wikibrands : Reinventing Your Company in a Customer-Driven Marketplace popped onto my radar in the Spring. I’m a big fan of Don Tapscott and this book distils some of the brand research his team has slogged through over the years. The FLIRT (focus, language, incentives, rules and tools) elements that build a wikibrand are really the meat of this book. His introduction promises to replace the Four P’s and traditional brand marketing with a new paradigm for the digital age. Don’t you just love a new paradigm? And that’s my fundamental problem with this book. MORE >>
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008 [2007, Amazon] Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT
Just ask Amazon. But the problem with knowledge workers is that theyre pretty much everywhere in the company. Justifying Productivity Gains Is Squishy Stuff If the rationale of a given knowledge-worker initiative is to make them more productive, youre going to have a devil of a time building the business case. I ran into this when I was launching our internal social media proficiency effort. December 2007. November 2007. October 2007. September 2007. Chucks Blog. « A Pretty Good Discussion -- ON Magazine | Main. Why Is This Important? MORE >>
SAVVY B2B MARKETING | WEDNESDAY, JUNE 30, 2010 [2007, Amazon] The Millenials Are Here!!! Are You Relevant?
With those older millennials like my sister reaching their late 20’s and early 30’s they are now entering the age of recommender / decision maker for many B2B companies. Made by MediaSauce for a conference of fraternity and sorority advisors in 2007 it hits at the heart of what challenges lie in marketing to millennials. Millenials have grown up with the Amazon style shopping experience. Concrete definition of your buyer personas and a detailed CRM system with personal preferences is going to be a requirement to build successful long term relationships. MORE >>
YOUR SALES MANAGEMENT GURU | TUESDAY, MARCH 15, 2011 [2007, Amazon] Sales Management Thought Leadership: The “Linchpin” for Business Growth
Today, more and more organizations are waking up to the value of building a strong coaching culture. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence for 2006 and in 2007 she was identified by Training Industry, Inc. He is the founder and CEO of Partners in EXCELLENCE, a leading business consulting company. He has held executive roles in IBM, Tektronix, and other large technology companies and he is an investor, advisor, and director of several high technology start-up companies. MORE >>