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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels. Jivox has been recognized by Forrester as a leader in creative advertising technologies. About Jivox.

eCommerce 114
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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Since before John Wanamaker famously said , “I know half the money I spend on advertising is wasted, but I can never find out which half,” in the early 1900s, the difficulty was in collecting enough data to make informed decision. In 2007, at the start of the mobile era, we generated 0.5 ZB of data worldwide.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.

Google 81
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The First-Mover Advantage, Explained

Hubspot

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. Rather, it refers to the first company to capture large market share.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

Finch runs his own company, Finch Media Ltd. He believes that affiliates who move forward will be the ones who understand the relationship between the affiliate, the advertiser, and the customer. With her idea shot down by the owner of her company, she went and self-funded herself. Finch Sells. Martin Osborn, a.k.a.

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How to Stand Out on Amazon, According to a Former Amazon Executive

Hubspot

Nowadays, Amazon is the largest retailer in the world. Additionally, in September 2019, over 150 million mobile users accessed the Amazon app, making it the most popular shopping app in the U.S. However, if you work for a smaller ecommerce business, you've likely struggled against the Goliath that is Amazon.

Amazon 84
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Hey Companies, Where Are Your iPhone Apps?

readwrite

Southwest is one of those companies that seems so “with it” when it comes to this digital age we live in. Apparently, someone had built an Southwest iPhone check-in application in the absence of an official version and the company had asked him to take it down. Several companies that should have apps, don’t.