Contently

SEPTEMBER 1, 2016

It started with DVDs but really made a name for itself in 2007 by pioneering and popularizing video streaming. By 2013, the company was clearly established as the biggest player in the cord-cutting movement, but at that point, legitimate competitors had emerged—mainly Hulu and Amazon. Why House of Cards ?

Cable 98

Cable Bundling Television marketing Amazon 98

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.

Google 81

Google Lead Ranking Lead Scoring Paid Search Agency 81

The Customer

AUGUST 30, 2019

The cashier at Urban Outfitters recently asked me for my email when I bought something in a physical store, so that the company might send me emails every day, which I was already getting. Take, for example, Drip, a customer relationship management (CRM) software company founded in 2013 in the Twin Cities and acquired by Leadpages in 2015.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Single Grain

JULY 21, 2020

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It's actually been a business model since the 1960s. ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. But with review mining, especially on Amazon, people tend to share their insights. The test is a cart that has upsells, or bundles, vs a cart that only contains the initial product.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. But with review mining, especially on Amazon, people tend to share their insights. The test is a cart that has upsells, or bundles, vs a cart that only contains the initial product.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52