article thumbnail

The complete history of CTV advertising

illumin

This content is streamed through smart TVs, connected devices (such as Roku, Amazon Fire Stick, Chromecast, and Apple TV), gaming consoles, smartphones, tablets, and other computing devices. Why has CTV taken off the way it has and how can understanding the history of CTV advertising help advertisers predict where it will go next.

article thumbnail

Understanding the difference between brand and identity

Marketing Graham

Jeff Bezos, the founder of Amazon, once encapsulated the essence of branding with his insightful remark, “Your brand is what people say about you when you’re not in the room.” That’s why strong brands remain consistent with very subtle changes over time – see how the Coca Cola logo has changed little since 1887.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to cannibalize your own product well

Kevin Indig

I explain the different types of cannibalization at the hand of popular examples (Amazon, Google, Instagram, Netflix, Apple) and help you understand when cannibalization should be on the table and when not. In 2007, internet connections became strong enough to open the door to streaming. What is product cannibalization?

Product 52
article thumbnail

The First-Mover Advantage, Explained

Hubspot

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. When Apple unveiled the first iPhone in 2007, they changed the mobile phone landscape for the first time -- and they changed it for good. Remember when Amazon only sold books? million riders.

article thumbnail

Uncommon Thinking for B2B Authors

B2B Digital Marketer

During his time with the Hard Rock brand, his team won coveted Telly Awards (Guest Service in 2000, Menu Rollout in 2007, Harassment & Discrimination Prevention in 2008); garnered Training Directors Forum’s 1998 prize for “Reengineering Training”; and won Brandon Hall’s Gold Best in Class Award for their “Service Recovery” e-­Learning course.

B2B 98
article thumbnail

11 inspiring case studies of digital transformation

Biznology

AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. in 2014, an increase of 15% since 2007. Need some examples? LEGO achieved an EBITDA margin of 37.1%

article thumbnail

What Will Your Personal AI Look Like?

Biznology

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. Amazon Echo Dot promises not to spy on you. ’s Lasica’s conspiracy thriller, Catch and Kill is available free on Amazon on May 20-21.