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Understanding the difference between brand and identity

Marketing Graham

Jeff Bezos, the founder of Amazon, once encapsulated the essence of branding with his insightful remark, “Your brand is what people say about you when you’re not in the room.” That’s why strong brands remain consistent with very subtle changes over time – see how the Coca Cola logo has changed little since 1887.

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Uncommon Thinking for B2B Authors

B2B Digital Marketer

Jim’s customized programs show how to amp up organizational culture, deliver world-class differentiated service, and build rock star teams and leaders. 18:21 – Becoming a best seller in Amazon. Jim put his experience and creativity to work, which has consistently developed cutting-­edge training concepts.

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Demand Science Group Acquires Cobena and Adds to Executive Team as it Enters Next Level of Market Growth

PureB2B

It is also a major partner of global tech companies Microsoft, Amazon Web Services, Google, Acoustic and Digimind. Founded in 2007 by industry and entrepreneurial veterans Melissa Chang and Barry Harrigan, the Demand Science Group portfolio of companies includes: PureB2B , ProspectOne , Demand Science , and Cobena.

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11 inspiring case studies of digital transformation

Biznology

COMPETITION: Rethink the competition and build platforms that deliver competitive advantage. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies.

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The First-Mover Advantage, Explained

Hubspot

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. When Apple unveiled the first iPhone in 2007, they changed the mobile phone landscape for the first time -- and they changed it for good. Remember when Amazon only sold books? million riders.

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Stop Storytelling to Make More Sales

B2B Digital Marketer

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. Faced with the challenge of meeting quotas, Kate quickly grasped the importance of a compelling and authentic message to cut through the clutter and engage prospects.

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

In 2007, at the start of the mobile era, we generated 0.5 Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. We’ve leveraged that and continued to build and grow the company since then. And then we just continued to build out that next layer of the team.