article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Google 92
article thumbnail

Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

I downloaded TikTok and Instagram and started making ridiculous videos about living life with a disability, about being a young face of ALS, about the disgusting taste of my medicine — anything I could do to get people googling ALS and learning more.” Sturge Weber Syndrome is extremely rare and there are so many unknowns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unpacking the Rise of ABM and Ungated Content for B2B Marketers

Metadata

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. In a few ways: The quality of website visits Google Analytics, as intimidating as it can seem, is your BFF. Most of the changes have been positive.

article thumbnail

Smart Ways to Become a Team Player in the World of Teamlancing

ClearVoice

I have had my own PR firm for 22 years and have been partnering with other publicists on client accounts since 2007 when I formed TO Media Co. ,” shared Allison Spragins Olmstead , who describes herself as the “OG of teamlancing” and represents brands including Laura Ashley and Rugs.com. Download our free ebook on teamlancing.

article thumbnail

Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Since 2007, January 28 is celebrated as Data Privacy Day (also known as Data Protection Day in Europe) to cultivate awareness about safeguarding data and introducing data protection best practices. Lastly is mutual responsibility; users should clearly understand what they are consenting to when inputting any preferences.".

Privacy 99
article thumbnail

The Future of Media and The Role I Want to Play

Digital B2B Marketing

The marketing opportunity is to act on all data, not just the data captured by digital marketing programs. Modern media buying is giving businesses a way to act on all of this data, not just marketing data, in real time. In reality, the change is far bigger. Wondering if I’m serious?

article thumbnail

How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B testing companies are now taking extra measures to comply with these new rules. ePrivacy (Cookie Law) (2002) Ensures ??”

Privacy 52